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Concepts and Techniques: Data Mining

Data in the real world is dirty incomplete: lacking attribute values, lacking certain attributes of interest, or containing only aggregate data. No quality data, no quality mining results! e.g., duplicate or missing data may cause incorrect or misleading statistics. Data cleaning fill in missing values, smooth noisy data, identify or remove outliers, and resolve inconsistencies.

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0% found this document useful (0 votes)
52 views

Concepts and Techniques: Data Mining

Data in the real world is dirty incomplete: lacking attribute values, lacking certain attributes of interest, or containing only aggregate data. No quality data, no quality mining results! e.g., duplicate or missing data may cause incorrect or misleading statistics. Data cleaning fill in missing values, smooth noisy data, identify or remove outliers, and resolve inconsistencies.

Uploaded by

iit2007005
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 51

Data Mining:

Concepts and Techniques

— Chapter 2 —

December 7, 2021 Data Mining: Concepts and Techniques 1


Chapter 2: Data Preprocessing

 Why preprocess the data?


 Descriptive data summarization
 Data cleaning
 Data integration and transformation
 Data reduction
 Discretization and concept hierarchy generation
 Summary
December 7, 2021 Data Mining: Concepts and Techniques 2
Why Data Preprocessing?
 Data in the real world is dirty
 incomplete: lacking attribute values, lacking

certain attributes of interest, or containing


only aggregate data
 e.g., occupation=“ ”
 noisy: containing errors or outliers
 e.g., Salary=“-10”
 inconsistent: containing discrepancies in codes
or names
 e.g., Age=“42” Birthday=“03/07/1997”
 e.g., Was rating “1,2,3”, now rating “A, B, C”
 e.g., discrepancy between duplicate records
December 7, 2021 Data Mining: Concepts and Techniques 3
Why Is Data Dirty?
 Incomplete data may come from
 “Not applicable” data value when collected
 Different considerations between the time when the data was
collected and when it is analyzed.
 Human/hardware/software problems
 Noisy data (incorrect values) may come from
 Faulty data collection instruments
 Human or computer error at data entry
 Errors in data transmission
 Inconsistent data may come from
 Different data sources
 Functional dependency violation (e.g., modify some linked data)
 Duplicate records also need data cleaning
December 7, 2021 Data Mining: Concepts and Techniques 4
Why Is Data Preprocessing Important?

 No quality data, no quality mining results!


 Quality decisions must be based on quality data
 e.g., duplicate or missing data may cause incorrect or even
misleading statistics.
 Data warehouse needs consistent integration of quality
data
 Data extraction, cleaning, and transformation comprises
the majority of the work of building a data warehouse

December 7, 2021 Data Mining: Concepts and Techniques 5


Multi-Dimensional Measure of Data Quality

 A well-accepted multidimensional view:


 Accuracy

 Completeness

 Consistency

 Timeliness

 Believability

 Value added

 Interpretability

 Accessibility

 Broad categories:
 Intrinsic, contextual, representational, and accessibility

December 7, 2021 Data Mining: Concepts and Techniques 6


Major Tasks in Data Preprocessing
 Data cleaning
 Fill in missing values, smooth noisy data, identify or remove
outliers, and resolve inconsistencies
 Data integration
 Integration of multiple databases, data cubes, or files
 Data transformation
 Normalization and aggregation
 Data reduction
 Obtains reduced representation in volume but produces the same
or similar analytical results
 Data discretization
 Part of data reduction but with particular importance, especially
for numerical data

December 7, 2021 Data Mining: Concepts and Techniques 7


Forms of Data Preprocessing

December 7, 2021 Data Mining: Concepts and Techniques 8


Chapter 2: Data Preprocessing

 Why preprocess the data?


 Descriptive data summarization
 Data cleaning
 Data integration and transformation
 Data reduction
 Discretization and concept hierarchy generation
 Summary
December 7, 2021 Data Mining: Concepts and Techniques 9
Mining Data Descriptive Characteristics

 Motivation
 To better understand the data: central tendency, variation
and spread
 Data dispersion characteristics
 median, max, min, quantiles, outliers, variance, etc.
 Numerical dimensions correspond to sorted intervals
 Data dispersion: analyzed with multiple granularities of
precision
 Boxplot or quantile analysis on sorted intervals
 Dispersion analysis on computed measures
 Folding measures into numerical dimensions
 Boxplot or quantile analysis on the transformed cube
December 7, 2021 Data Mining: Concepts and Techniques 10
Measuring the Central Tendency


1 n x
 Mean (algebraic measure) (sample vs. population): x   xi
n i 1 N
n
 Weighted arithmetic mean: w x i i
x i 1
 Trimmed mean: chopping extreme values n

w
i 1
i

 Median: A holistic measure


 Middle value if odd number of values, or average of the middle two
values otherwise
 Estimated by interpolation (for grouped data): n / 2  ( f )l
median  L1  ( )c
 Mode f median
 Value that occurs most frequently in the data
 Unimodal, bimodal, trimodal
 Empirical formula: mean  mode  3  (mean  median)
December 7, 2021 Data Mining: Concepts and Techniques 11
Symmetric vs. Skewed Data

 Median, mean and mode of symmetric,


positively and negatively skewed data

December 7, 2021 Data Mining: Concepts and Techniques 12


Measuring the Dispersion of Data
 Quartiles, outliers and boxplots
 Quartiles: Q1 (25th percentile), Q3 (75th percentile)
 Inter-quartile range: IQR = Q3 – Q1
 Five number summary: min, Q1, M, Q3, max
 Boxplot: ends of the box are the quartiles, median is marked, whiskers, and
plot outlier individually
 Outlier: usually, a value higher/lower than 1.5 x IQR
 Variance and standard deviation (sample: s, population: σ)
 Variance: (algebraic, scalable computation)
1 n 1 n 2 1 n 1 n
1 n
s 
2

n  1 i 1
( xi  x ) 
2
[ xi  ( xi ) 2 ]
n  1 i 1 n i 1
 2

N

i 1
( xi  
2
) 
N
 xi   2
i 1
2

 Standard deviation s (or σ) is the square root of variance s2 (or σ2)

December 7, 2021 Data Mining: Concepts and Techniques 13


Properties of Normal Distribution Curve
 The normal (distribution) curve
 From μ–σ to μ+σ: contains about 68% of the

measurements (μ: mean, σ: standard deviation)


 From μ–2σ to μ+2σ: contains about 95% of it
 From μ–3σ to μ+3σ: contains about 99.7% of it

December 7, 2021 Data Mining: Concepts and Techniques 14


Boxplot Analysis

 Five-number summary of a distribution:


Minimum, Q1, M, Q3, Maximum
 Boxplot
 Data is represented with a box
 The ends of the box are at the first and third
quartiles, i.e., the height of the box is IQR
 The median is marked by a line within the box
 Whiskers: two lines outside the box extend to
Minimum and Maximum

December 7, 2021 Data Mining: Concepts and Techniques 15


Visualization of Data Dispersion: Boxplot Analysis

December 7, 2021 Data Mining: Concepts and Techniques 16


Histogram Analysis

 Graph displays of basic statistical class descriptions


 Frequency histograms

 A univariate graphical method


 Consists of a set of rectangles that reflect the counts or
frequencies of the classes present in the given data

December 7, 2021 Data Mining: Concepts and Techniques 17


Quantile Plot
 Displays all of the data (allowing the user to assess both
the overall behavior and unusual occurrences)

December 7, 2021 Data Mining: Concepts and Techniques 18


Quantile-Quantile (Q-Q) Plot
 Graphs the quantiles of one univariate distribution against
the corresponding quantiles of another
 Allows the user to view whether there is a shift in going
from one distribution to another

December 7, 2021 Data Mining: Concepts and Techniques 19


Scatter plot
 Provides a first look at bivariate data to see clusters of
points, outliers, etc
 Each pair of values is treated as a pair of coordinates and
plotted as points in the plane

December 7, 2021 Data Mining: Concepts and Techniques 20


Loess Curve
 Adds a smooth curve to a scatter plot in order to
provide better perception of the pattern of dependence
 Loess curve is fitted by setting two parameters: a
smoothing parameter, and the degree of the
polynomials that are fitted by the regression

December 7, 2021 Data Mining: Concepts and Techniques 21


Positively and Negatively Correlated Data

December 7, 2021 Data Mining: Concepts and Techniques 22


Not Correlated Data

December 7, 2021 Data Mining: Concepts and Techniques 23


Chapter 2: Data Preprocessing

 Why preprocess the data?


 Descriptive data summarization
 Data cleaning
 Data integration and transformation
 Data reduction
 Discretization and concept hierarchy generation
 Summary
December 7, 2021 Data Mining: Concepts and Techniques 24
Data Cleaning
 Importance
 “Data cleaning is one of the three biggest problems

in data warehousing”—Ralph Kimball


 “Data cleaning is the number one problem in data

warehousing”—DCI survey
 Data cleaning tasks
 Fill in missing values
 Identify outliers and smooth out noisy data
 Correct inconsistent data
 Resolve redundancy caused by data integration
December 7, 2021 Data Mining: Concepts and Techniques 25
Missing Data

 Data is not always available


 E.g., many tuples have no recorded value for several
attributes, such as customer income in sales data
 Missing data may be due to
 equipment malfunction
 inconsistent with other recorded data and thus deleted
 data not entered due to misunderstanding
 certain data may not be considered important at the time of
entry
 not register history or changes of the data
 Missing data may need to be inferred.

December 7, 2021 Data Mining: Concepts and Techniques 26


How to Handle Missing Data?
 Ignore the tuple: usually done when class label is missing (assuming
the tasks in classification—not effective when the percentage of
missing values per attribute varies considerably.
 Fill in the missing value manually: tedious + infeasible?
 Fill in it automatically with
 a global constant : e.g., “unknown”, a new class?!
 the attribute mean
 the attribute mean for all samples belonging to the same class:
smarter
 the most probable value: inference-based such as Bayesian formula
or decision tree

December 7, 2021 Data Mining: Concepts and Techniques 27


Noisy Data
 Noise: random error or variance in a measured variable
 Incorrect attribute values may due to
 faulty data collection instruments

 data entry problems

 data transmission problems

 technology limitation

 inconsistency in naming convention

 Other data problems which requires data cleaning


 duplicate records

 incomplete data

 inconsistent data

December 7, 2021 Data Mining: Concepts and Techniques 28


How to Handle Noisy Data?
 Binning
 first sort data and partition into (equal-frequency) bins

 then one can smooth by bin means, smooth by bin

median, smooth by bin boundaries, etc.


 Regression
 smooth by fitting the data into regression functions

 Clustering
 detect and remove outliers

 Combined computer and human inspection


 detect suspicious values and check by human (e.g.,

deal with possible outliers)

December 7, 2021 Data Mining: Concepts and Techniques 29


Data Cleaning as a Process
 Data discrepancy detection
 Use metadata (e.g., domain, range, dependency, distribution)

 Check field overloading

 Check uniqueness rule, consecutive rule and null rule

 Use commercial tools

 Data scrubbing: use simple domain knowledge (e.g., postal

code, spell-check) to detect errors and make corrections


 Data auditing: by analyzing data to discover rules and

relationship to detect violators (e.g., correlation and clustering


to find outliers)
 Data migration and integration
 Data migration tools: allow transformations to be specified

 ETL (Extraction/Transformation/Loading) tools: allow users to

specify transformations through a graphical user interface


 Integration of the two processes
 Iterative and interactive (e.g., Potter’s Wheels)

December 7, 2021 Data Mining: Concepts and Techniques 30


Chapter 2: Data Preprocessing

 Why preprocess the data?


 Data cleaning
 Data integration and transformation
 Data reduction
 Discretization and concept hierarchy generation
 Summary

December 7, 2021 Data Mining: Concepts and Techniques 31


Data Integration
 Data integration:
 Combines data from multiple sources into a coherent store
 Schema integration: e.g., A.cust-id  B.cust-#
 Integrate metadata from different sources
 Entity identification problem:
 Identify real world entities from multiple data sources, e.g., Bill Clinton =
William Clinton
 Detecting and resolving data value conflicts
 For the same real world entity, attribute values from different sources are
different
 Possible reasons: different representations, different scales, e.g., metric vs.
British units

Correlation analysis & chi-square test

December 7, 2021 Data Mining: Concepts and Techniques 32


Data Transformation

 Smoothing: remove noise from data


 Aggregation: summarization, data cube construction
 Generalization: concept hierarchy climbing
 Normalization: scaled to fall within a small, specified
range
 min-max normalization
 z-score normalization
 normalization by decimal scaling
 Attribute/feature construction
 New attributes constructed from the given ones

December 7, 2021 Data Mining: Concepts and Techniques 33


Chapter 2: Data Preprocessing

 Why preprocess the data?


 Data cleaning
 Data integration and transformation
 Data reduction
 Discretization and concept hierarchy generation
 Summary

December 7, 2021 Data Mining: Concepts and Techniques 34


Data Reduction Strategies

 Why data reduction?


 A database/data warehouse may store terabytes of data

 Complex data analysis/mining may take a very long time to run

on the complete data set


 Data reduction
 Obtain a reduced representation of the data set that is much

smaller in volume but yet produce the same (or almost the
same) analytical results
 Data reduction strategies
 Data cube aggregation:

 Dimensionality reduction — e.g., remove unimportant attributes

 Data Compression

 Numerosity reduction — e.g., fit data into models

 Discretization and concept hierarchy generation

December 7, 2021 Data Mining: Concepts and Techniques 35


Data Compression
 String compression
 There are extensive theories and well-tuned algorithms

 Typically lossless

 But only limited manipulation is possible without

expansion
 Audio/video compression
 Typically lossy compression, with progressive

refinement
 Sometimes small fragments of signal can be

reconstructed without reconstructing the whole


 Time sequence is not audio
 Typically short and vary slowly with time

December 7, 2021 Data Mining: Concepts and Techniques 36


Data Compression

Original Data Compressed


Data
lossless

ss y
lo
Original Data
Approximated

December 7, 2021 Data Mining: Concepts and Techniques 37


Dimensionality Reduction:
Wavelet Transformation
Haar2 Daubechie4
 Discrete wavelet transform (DWT): linear signal
processing, multi-resolutional analysis
 Compressed approximation: store only a small fraction of
the strongest of the wavelet coefficients
 Similar to discrete Fourier transform (DFT), but better
lossy compression, localized in space.

December 7, 2021 Data Mining: Concepts and Techniques 38


DWT for Image Compression
 Image

Low Pass High Pass

Low Pass High Pass

Low Pass High Pass

December 7, 2021 Data Mining: Concepts and Techniques 39


Dimensionality Reduction: Principal
Component Analysis (PCA)
 Given N data vectors from n-dimensions, find k ≤
n orthogonal vectors (principal components) that
can be best used to represent data
 Works for numeric data only
 Used when the number of dimensions is large

December 7, 2021 Data Mining: Concepts and Techniques 40


Principal Component Analysis

X2

Y1
Y2

X1

December 7, 2021 Data Mining: Concepts and Techniques 41


Data Reduction Method (3): Clustering

 Partition data set into clusters based on similarity, and store cluster
representation (e.g., centroid and diameter) only
 Can be very effective if data is clustered but not if data is “smeared”
 Can have hierarchical clustering and be stored in multi-dimensional
index tree structures
 There are many choices of clustering definitions and clustering
algorithms
 Cluster analysis will be studied in depth in Chapter 7

December 7, 2021 Data Mining: Concepts and Techniques 42


Data Reduction Method (4): Sampling
 Sampling: obtaining a small sample s to represent the
whole data set N
 Allow a mining algorithm to run in complexity that is
potentially sub-linear to the size of the data
 Choose a representative subset of the data
 Simple random sampling may have very poor

performance in the presence of skew


 Develop adaptive sampling methods
 Stratified sampling:

 Approximate the percentage of each class (or

subpopulation of interest) in the overall database


 Used in conjunction with skewed data

 Note: Sampling may not reduce database I/Os (page at a


time)
December 7, 2021 Data Mining: Concepts and Techniques 43
Sampling: with or without Replacement

W O R
SRS le random
i m p h ou t
( s e wi t
l
samp ment)
pl a c e
re

SRSW
R

Raw Data
December 7, 2021 Data Mining: Concepts and Techniques 44
Sampling: Cluster or Stratified Sampling

Raw Data Cluster/Stratified Sample

December 7, 2021 Data Mining: Concepts and Techniques 45


Chapter 2: Data Preprocessing

 Why preprocess the data?


 Data cleaning
 Data integration and transformation
 Data reduction
 Discretization and concept hierarchy generation
 Summary

December 7, 2021 Data Mining: Concepts and Techniques 46


Discretization

 Three types of attributes:


 Nominal — values from an unordered set, e.g., color, profession
 Ordinal — values from an ordered set, e.g., military or academic
rank
 Continuous — real numbers, e.g., integer or real numbers
 Discretization:
 Divide the range of a continuous attribute into intervals
 Some classification algorithms only accept categorical attributes.
 Reduce data size by discretization
 Prepare for further analysis

December 7, 2021 Data Mining: Concepts and Techniques 47


Discretization and Concept Hierarchy
 Discretization
 Reduce the number of values for a given continuous attribute by
dividing the range of the attribute into intervals
 Interval labels can then be used to replace actual data values
 Supervised vs. unsupervised
 Split (top-down) vs. merge (bottom-up)
 Discretization can be performed recursively on an attribute
 Concept hierarchy formation
 Recursively reduce the data by collecting and replacing low level
concepts (such as numeric values for age) by higher level concepts
(such as young, middle-aged, or senior)

December 7, 2021 Data Mining: Concepts and Techniques 48


Discretization and Concept Hierarchy
Generation for Numeric Data
 Typical methods: All the methods can be applied recursively
 Binning (covered above)
 Top-down split, unsupervised,
 Histogram analysis (covered above)
 Top-down split, unsupervised
 Clustering analysis (covered above)
 Either top-down split or bottom-up merge, unsupervised
 Entropy-based discretization: supervised, top-down split
 Interval merging by 2 Analysis: unsupervised, bottom-up merge
 Segmentation by natural partitioning: top-down split, unsupervised

December 7, 2021 Data Mining: Concepts and Techniques 49


Summary
 Data preparation or preprocessing is a big issue for both
data warehousing and data mining
 Discriptive data summarization is need for quality data
preprocessing
 Data preparation includes
 Data cleaning and data integration
 Data reduction and feature selection
 Discretization
 A lot a methods have been developed but data
preprocessing still an active area of research
December 7, 2021 Data Mining: Concepts and Techniques 50
December 7, 2021 Data Mining: Concepts and Techniques 51

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