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Popular Ethnic Wear:-Anokhi and Fab India: Presented By: - Malvika Singh

Anokhi is an Indian brand known for hand block printing that was started in Jaipur over 30 years ago. It works with local craftsmen to produce a variety of home textiles, clothing, and accessories using traditional techniques like embroidery and beadwork. Anokhi operates stores across major Indian cities and employs hundreds of local artisans. Similarly, FabIndia is an Indian brand started in 1960 to sustain rural employment. It sells ethnically produced textiles, clothing, food and other goods from over 100 retail locations across India and a few international locations. Both companies help preserve Indian handicrafts and provide livelihoods.

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Malvika Singh
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294 views

Popular Ethnic Wear:-Anokhi and Fab India: Presented By: - Malvika Singh

Anokhi is an Indian brand known for hand block printing that was started in Jaipur over 30 years ago. It works with local craftsmen to produce a variety of home textiles, clothing, and accessories using traditional techniques like embroidery and beadwork. Anokhi operates stores across major Indian cities and employs hundreds of local artisans. Similarly, FabIndia is an Indian brand started in 1960 to sustain rural employment. It sells ethnically produced textiles, clothing, food and other goods from over 100 retail locations across India and a few international locations. Both companies help preserve Indian handicrafts and provide livelihoods.

Uploaded by

Malvika Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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POPULAR ETHNIC

WEAR:- ANOKHI AND


FAB INDIA

PRESENTED BY:-
MALVIKA SINGH
ABOUT ANOKHI
•Anokhi's roots lie in Jaipur, a city whose founders were
enlightened patrons of the arts and crafts. Skilled
craftsmen were invited to settle here and were ensured a
secure livelihood.

• As pioneers of hand block printing for the export


market, Anokhi has built on these for the last thirty years.

•It has build a symbiotic relationship between the market


and the design product - between skill and tradition.

•For many years, Anokhi has also been developing


products in specialised areas such as appliqué,
embroidery, patchwork and bead work.

•Anokhi offers a diverse and colourful selection of


products. - Indian and Western in design - home textiles, ANOKHI, JAIPUR
sarongs and accessories.

•Anokhi has three hundred employees working on its


premises at Jaipur and another fifty who work at the
Anokhi stores in Jaipur, Delhi, Mumbai, Bangalore,
Kolkata and Chennai.
ANOKHI FOR WOMEN
STORE LOCATIONS

•AHMEDABAD

•BANGALORE

•CHANDIGARH

•CHENNAI

•DELHI

•JAIPUR
•The Anokhi Museum of Hand Printing (AMHP) opened in 2005 as an
attempt to focus on the existent tradition of hand block printing throughout
India and especially within the local regions of Jaipur, Sanganer and
Bagru.
•It is dedicated to the collection, preservation and interpretation of printed
textiles.
•It is a venue for the lay person or scholar to study different facets of the
craft and develop a greater appreciation of block printing.
•The textiles on display are classified by region, technique and date of
production.
•Many techniques are represented, including natural dyes, mud resist and
gold printing with an emphasis on illustrating the interesting stories behind
the prints and the complex printing processes involved. 

AJRAKH SHAWL TEMPLE TEXTILE NAPTHOL BALOTRA PRINT


ABOUT FABINDIA
•Fabindia is an Indian chain of stores
retailing ethnic products made by
craftsmen from rural India.
•The products of Fabindia are mainly
sourced from villages helping to
provide and sustain rural
employment in India.
•It was first started as a village-based
industry by John Bissell in 1960.
•The first retail store of Fabindia was
opened in 1976 in New Delhi, India.
•It sells a variety of products ranging
from textiles, garments, stationery,
furniture, home accessories, organic
foods and bodycare products.
• It launched its jewelry line in
August 2008.
•Fabindia's products are natural, craft
based, contemporary, and affordable.
AWARDS AND EXPANSION

•Fabindia was awarded “Best Retail Brand” in 2004 by The Economic Times
of India.

•In 2004, Fabindia was featured as part of a CNBC special TV report on


India.

•Today the company has retail outlets in all major cities of India - 111 at last
count - in addition to international stores in Dubai, UAE; 3 stores in Bahrain;
Doha, State of Qatar and Rome, Italy.
•FABINDIA has 120 stores in
India.
•Internationally it has stores
located in ITALY AND U.A.E.
BIBLIOGRAPHY

•www.anokhi.com

•www.fabindia.com
THANK YOU..!

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