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Models of Health Promotion

The document summarizes 5 models of health promotion: 1) Caplan and Holland's 4 paradigms model focusing on individual vs structural approaches. 2) Beattie's model using modes of intervention like advice, education, legislation on individual vs collective levels. 3) French's model separating disease management, prevention, education, and political approaches. 4) Tannahill's model showing levels of prevention, protection, and education. 5) Tones et al's model depicting how education contributes to public policy, social environment, empowerment and services.

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Harshada Samant
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2K views

Models of Health Promotion

The document summarizes 5 models of health promotion: 1) Caplan and Holland's 4 paradigms model focusing on individual vs structural approaches. 2) Beattie's model using modes of intervention like advice, education, legislation on individual vs collective levels. 3) French's model separating disease management, prevention, education, and political approaches. 4) Tannahill's model showing levels of prevention, protection, and education. 5) Tones et al's model depicting how education contributes to public policy, social environment, empowerment and services.

Uploaded by

Harshada Samant
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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MODELS OF

HEALTH PROMOTION
MODEL OF HEALTH PROMOTION 1: FOUR
PARADIGMS OF HEALTH PROMOTION (CAPLAN
AND HOLLAND - 1990)
Radical
RADICAL HUMANIST Nature of RADICAL STRUCTURLIST
change
• Holistic view of health society • Health reflects structural
inequalities
• De-professionalization
• Need to challenge inequity and
• Self-help networks
radically transform society.

Subjective Objective
Nature of
knowledge
HUMANIST
TRADITIONAL
• Holistic view of health
• Health = absence of disease
• Aims to improve understanding
and development of self • Aim is to change behaviour

• Client-led • Expert-led
Social
regulation
MODEL OF HEALTH PROMOTION 2: HEALTH
PROMOTION METHODS USING BEATTIE’S
TYPOLOGY (BEATTIE – 1991)
MODE OF INTERVENTION
Advice Legislation

Education
Authoritarian Policy making and
implementation
Behaviour change
Health surveillance
Mass media campaign

Individual Collective
Focus of
intervention
Counselling
Lobbying
Education
Action research
Group work
Skills sharing and training
Group work
Community development
Negotiated
MODEL OF HEALTH PROMOTION 3: A TYPOLOGY
OF HEALTH PROMOTION (FRENCH – 1990)

DISEASE
MANAGEMENT
• Curative services
• Management services HEALTH
DISEASE EDUCATION
• Caring services
PREVENTION • Agenda setting
• Preventive services • Empowerment and
• Medical services support
• Behaviour change • Information
POLITICS OF HEALTH
• Social action
•Policy development
• Economic and fiscal
policy
MODEL OF HEALTH PROMOTION 4: TANNAHILL’S
MODEL OF HEALTH PROMOTION (DOWNIE et al – 1990)

5 6. Positive health
1. Preventive services, Health education
e.g. immunization, protection, e.g.
cervical screening, workplace
2 7
hypertension case smoking policy.
1 4 6
finding, Health
developmental Prevention 3 protection 7. Health education
surveillance, use of aimed at positive
nicotine chewing gum health protection,
to aid smoking
3. Preventive health protection, e.g. e.g. lobbying for
cessation. a ban on tobacco
fluoridation of water.
advertising.
2. Preventive health 4. Health education for preventive
education, e.g. health protection, e.g. lobbying
smoking cessation for seat belt legislation.
advice and 5. Positive health education, e.g
information. lifeskills with young people.
MODEL OF HEALTH PROMOTION 5: THE
CONTRIBUTION OF EDUCATION TO HEALTH
PROMOTION (TONES et al – 1990)

Public pressure Healthy public Lobbying


policy
Advocacy
Mediation
Healthy social
and physical
Empowered Healthy promoting
environment
participating organisation
community
HEALTH Healthy
services
Critical
Agenda Healthy Professional
consciousness
setting choices education
raising

Education for health

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