ORGANIZATION STRUCTURE TRAINING

AT
MANGALORE CHEMICALS & FERTILIZERS
LIMITED
OST Mentor

Prof Shekhar Chowdhury

By

Vignesh Prasad Bhat

Contents
Introduction of the Organization

Vision and Mission

Product profile

Organization Structure

SWOT Analysis

Various Departments

Significant factors for success

Financial highlights

Future Scope

Findings and Solutions

Introduction of the Organization

✦ Mangalore Chemicals and Fertilizers Limited (MCF) is a subsidiary of Zuari Fertilisers

and Chemicals Limited, an Adventz Group, led by Chairman Saroj Kumar Poddar which
holds 53.03% equity shares.
✦ While fertilizers and Plant Nutrient products are marketed in Karnataka, Kerala, Tamil
Nadu, Andhra Pradesh, Telangana and Maharashtra, the food grade ABC used mainly in
Confectionery Industry and SNF used in the construction industry are marketed Pan
India as well as in the international market.
✦ The Group is partnered by world leaders in various areas of enterprises and has
significant presence in agriculture, engineering & infrastructure, real estate, consumer
durables and services which are the key drivers of the Indian economy.
✦ The factory is strategically located at Panambur, 9 km north of Mangalore City, on the
banks of the Gurpur River, along the National Highway 66, opposite to the New
Mangalore Port Trust.
✦ MCF is the largest manufacturer of chemical fertilizers in the state of Karnataka.

✦ Ammonia & Phosphoric Acid, the raw materials required for DAP & NP production are
imported.
✦ MCF is an ISO 14001 and OHSAS 18001 certified Company.
Mission and Objective of the
Organization

Mission:
“To create value for farmers, consumers and other stake holders by providing integrated agri – solutions and
leveraging over competencies to develop synergetic business”

Values:
Integrity, excellence, innovation, teamwork, agility and customer focus.
Product profile

The main products produced by MCF are:

• Mangala DAP
• Mangala urea
• Mangala MOP
• Mangala zinc sulphate
• Mangala 16:20:0
• Mangala 17:17:17
• Humic acid
• Specialty fertilizers
Organization Structure
Chairman Board of
Directors

N Suresh Krishnan
Managing Director

T M Muralidharan Vijayamahantesh V P J Rai

K Prabhakar Rao
Vice President DGM General Manager
Director (Works)
(Finance) (CompanySecretary) (HR)

Major
Abraham T Chetan Rajnikanth U
P. Suresh R.K.Varma
Vergheese Mendonca
Chief Manager
DGM (HR) Chief Manager
DGM (HR) DGM L&D
Security
SWOT Analysis
Strength
Strength Weakness
Weakness
1. Leading manufacturer in Karnataka 1. Prices for the goods are fixed by the Government of
1. Leading manufacturer in Karnataka 1. Prices for the goods are fixed by the Government of
2. Eco friendly products Karnataka
2. Eco friendly products Karnataka
3. Convenient location for both exports and imports 2. Has low APAT & operating margin
3. Convenient location for both exports and imports 2. Has low APAT & operating margin
4. Brand name it has 3. Technology updation growth is slow
4. Brand name it has 3. Technology updation growth is slow
5. Uninterrupted power & water reservoir 4. Sales are highly dependent on the weather
5. Uninterrupted power & water reservoir 4. Sales are highly dependent on the weather

Opportunity
Opportunity
1. Sole manufacturer of Nitrogenous & Phosphoric
1. Sole manufacturer of Nitrogenous & Phosphoric
Threats
Threats
fertilizers 1. Significant depreciation of Indian Rupee
fertilizers 1. Significant depreciation of Indian Rupee
2. Demand rising by 5% every year 2. Has lower valuation compared to it peers
2. Demand rising by 5% every year 2. Has lower valuation compared to it peers
3. Gas pipeline connectivity in Mangalore 3. Protests by the farmers
3. Gas pipeline connectivity in Mangalore 3. Protests by the farmers
4. Increase in Production
4. Increase in Production
Various Departments

Production Department

Maintenance Department

Project Department

Finance Department

Safety, Health and Security

HR and Admin Department

System Department

Marketing Department

Product Handling
Significant factors for the success

• Merging over from UB group to Adventz group which is a

10000 > crores turnover company
• By amalgamation of 2 brands that is Jai Kisan (Zuari group)
and Mangala the sales level has been increased.
• Since there is a scarcity of about 4 billion tons of urea,
Government of India encourages to manufacture fertilizers in
India.
Financial Highlights
Future Scope

Construction of new Urea plant.

Company is looking for diversifying into

other products that are synergistic with the
existing operation.

Gas pipeline construction.

Findings and Suggestions

Missing of Research & Development

department.

Specific crop fertilizers.

Expansion.
Thank You