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Competing On Analytics

The document discusses how analytics can provide a competitive advantage. It describes how leading analytics competitors have developed "killer apps" that transform their industries by optimizing operations and customer expectations. These companies use analytics to collect and analyze large amounts of data, allowing them to leapfrog competitors and make definitive, fact-based decisions. Key attributes of successful analytics competitors include widespread modeling and optimization, an enterprise-wide approach to analytics, and strong support from senior executives who believe analytics can improve most business functions.

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Sailesh Nallapothu
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240 views

Competing On Analytics

The document discusses how analytics can provide a competitive advantage. It describes how leading analytics competitors have developed "killer apps" that transform their industries by optimizing operations and customer expectations. These companies use analytics to collect and analyze large amounts of data, allowing them to leapfrog competitors and make definitive, fact-based decisions. Key attributes of successful analytics competitors include widespread modeling and optimization, an enterprise-wide approach to analytics, and strong support from senior executives who believe analytics can improve most business functions.

Uploaded by

Sailesh Nallapothu
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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COMPETING ON

ANALYTICS
- THOMAS H. DAVENPORT

HOW FACT-BASED
DECISIONS AND
BUSINESS INTELLIGENCE
DRIVE PERFORMANCE

Prepared by :

Group I2.
ANALYTICS COMPETITORS
 “Killer app” :
→ Surpasses all of its competitors.
→ Innovative and often represent the first of a new breed
→ Extremely successful.
→ Upend customer expectations and optimized operations
→ Transformed technology from a supporting tool into a strategic weapon.
 Analytics companies who uses these “killer apps” have built their very businesses
on their ability to collect, analyze, and act on data.
 This analytics (“the science of analysis “ ) by the “killer apps” helps them to
leapfrog from a mindset of “we think this is true” to a definite “we know this is
true”.
ANALYTICS : THE DIFFERENTIATORS
 Analytics works as a differentiator.
 Analytics competitors wring every last drop of value from those processes.
E.g.
 Improved customer relationship.
 Improved Human resource.
 Improved supply chain management.
KEY ATTRIBUTES AMONG ANALYTICS
COMPETITORS
Widespread use of modeling and optimization:
→ Beyond basic statistics.
→ Use sophisticated experiments to measure the “lift”.
→ Apply the results continuously.
→ Pool huge amount of data.
→ Segregate customers into small groups.
→ Then identify (1) most profitable customers (2) Those with the greatest
profit potential (3) The ones most likely to cancel their accounts.
→ Then take proactive actions.
KEY ATTRIBUTES AMONG ANALYTICS
COMPETITORS
 An enterprise approach :
→ Deep believe in analytics i.e most can be improved with sophisticated quantitative
techniques.
→ Use multiple applications supporting many parts of the business.
→ Data management : Correct, Uniform and easily.
KEY ATTRIBUTES AMONG ANALYTICS
COMPETITORS
 Senior executive advocates : “In God we trust. All others bring
data.”
→ Encouragement and Support from top management.
→ The initiatives for analytics from bottom of organizations will never be
successful if not supported and promoted by top of management.

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