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Linkedin: Key To Higher Rankings

This document provides tips for optimizing LinkedIn profiles and recommendations. It highlights which profile fields influence search rankings the most, including the title, headline, specialties, groups, and interests sections. It recommends keeping keywords from your industry in these fields. The document also provides a template for writing recommendations that benefits both the recommender and recommend-ee. The template includes defining the relationship, identifying the recommend-ee's role, noting how long they've worked together, and pasting a spell-checked recommendation. The goal is to help optimize profiles and write high-quality recommendations to expand professional networks on LinkedIn.

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Doug
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© Attribution Non-Commercial (BY-NC)
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0% found this document useful (0 votes)
125 views16 pages

Linkedin: Key To Higher Rankings

This document provides tips for optimizing LinkedIn profiles and recommendations. It highlights which profile fields influence search rankings the most, including the title, headline, specialties, groups, and interests sections. It recommends keeping keywords from your industry in these fields. The document also provides a template for writing recommendations that benefits both the recommender and recommend-ee. The template includes defining the relationship, identifying the recommend-ee's role, noting how long they've worked together, and pasting a spell-checked recommendation. The goal is to help optimize profiles and write high-quality recommendations to expand professional networks on LinkedIn.

Uploaded by

Doug
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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LinkedIn

Key to Higher
Rankings.

www.leaderhelper.com
2
LinkedIn KEY (to Higher Rankings)
Keywords in fields highlighted in GREEN below influence your profile ranking.

Title (Maximum 44 characters including spaces):


Headline (Maximum 120 characters including spaces):
Update: (Maximum 140 characters including spaces): (like a Tweet)
Current: [Automatic from Current Position(s)]
Past: [Automatic from Current Position(s)]
Education: [Automatic from Current Position(s)]
Recommendations: [Automatic Count] (3 minimum for complete profile)
Connections: [Automatic Count] - (light color font if set to private)
Websites: [Labels can be edited and the hyperlinks work]
Summary: (Maximum 1,900 characters including spaces):

Specialties: (Maximum 500 characters including spaces):


Applications: (News, Personal Slide Presentations, etc.) :
Box – (Free storage for up to 40 downloadable 25 megabyte files)
SlideShare – (Maximum three files displayed on LinkedIn)

Experience (Positions may overlap) [Mo & Yr Start] to [Mo & Yr Finish] :
Job Title (Description): (Maximum 100 characters including spaces):
at Employer (Company): (Maximum 100 characters including spaces):
Actions & Results: (Maximum 2,000 characters including spaces):

Education (Enrollment may overlap) [Mo & Yr Start] to [Mo & Yr Finish]:
School Name: (Select from Drop-Down Menu or Other):
Degree
Field of Study (Maximum 100 Characters including spaces):
Additional Notes: (Maximum 970 Characters including spaces):
Activities and Societies: (Maximum 500 Characters including spaces):

Additional Information:
Websites (Maximum Three Hyperlinks):
Interests (Maximum 900 Characters including spaces):
Groups & Associations (Maximum 920 Characters including spaces):
Honors& Awards (Maximum 920 Characters including spaces):
Contact Settings (Maximum 2,040 Characters including spaces):

References: 3
At least one makes all Keywords in that experience section count twice.
4
5
6
Keyword Placement is Critical
Title: Interests:
Dennis O'Hagan, AHS, CDPE, I.R.E.S., SFR (35/40 characters) .. Addison Real Estate
Headline: .. Affordable Housing
Affordable Housing Specialist, Distressed Property Expert, International Real .. Allen Real Estate
Estate, Short Sales & Foreclosure Resource (120/120 characters) .. Anna Real Estate
.. Carrollton Real Estate
Specialties:
.. Career Counseling
Addison Real Estate Allen Real Estate Anna Real Estate Carrollton Real Estate
.. Collin County Real Estate
Collin County Real Estate Coppell Real Estate Dallas Real Estate Denton County
.. Continuing Education
Real Estate Distressed Property Specialist Flower Mound Real Estate Frisco Real
.. Coppell Real Estate
Estate Irving Real Estate Lewisville Real Estate Little Elm Real Estate McKinney
.. Dallas Real Estate
Real Estate Murphy Real Estate North Dallas Real Estate Parker Real Estate Plano
.. Denton County Real Estate
Real Estate Prosper Real Estate Richardson Real Estate The Colony Real Estate
.. DFW Real Estate
Wylie Real Estate (494/500 characters)
.. Distressed Real Estate
Groups & Associations: .. Flower Mound Real Estate
Active Rainer's - Dallas, Texas .. Frisco Real Estate
Best Practices for Telephone Prospecting .. International Real Estate
CareerConnection - Dallas, Texas .. Irving Real Estate
CareerDFW Board of Directors .. Leadership Development
Certified Distressed Property Experts .. Lewisville Real Estate
Collin County Association of Realtors (CCAR) .. LinkedIn Coaching
Connect Realty.com – Dallas, Texas .. LinkedIn Consulting
Council of Residential Specialists .. LinkedIn Education
DFW - Midlevel Executive Group (MEG) .. LinkedIn Training
Friends of Country Place Living (LinkedIn) .. Little Elm Real Estate
Graduate Realtor Institute (GRI) .. Marketing & Sales
International Real Estate Specialist (IRES) .. McKinney Real Estate
McKinney Chamber of Commerce .. Murphy Real Estate
National Association of Realtors (NAR) .. National Real Estate
RE/MAX Associates - (DFW Texas Area) .. North Dallas Real Estate
RE/MAX in Portugal - (International Real Estate) .. Parker Real Estate
RE/MAX Texas Real Estate Professionals .. Plano Real Estate
SalesBlogcast.com - (Sales Leadership) .. Prosper Real Estate
Texas Affordable Housing Specialist (AHS) .. Real Estate Education
Texas Association of Realtors (TAR) .. Real Estate Training
Texas Certified Distress Property Experts (CDPE) .. Richardson Real Estate
Texas Realtors Leadership Program (TRLP) .. Texas Real Estate
The Linked CXO (Executive Networking) .. The Colony Real Estate
Women’s Council of Realtors (WCR) (919/920 characters) .. Wylie Real Estate (898/900 characters)
Posting Jobs Online - Price Comparison
Effective on February 28, 2010
Location: Dallas, Texas
$ Cost /
Job Board Name List Price Comments Qualified
Resume
Dice $459.00 Career Hub for Technology Insiders ?

CareerBuilder.com $419.00 Largest Exposure and Screening Tools $175.50

  HotJobs.com $369.00 Price: $189 to $369 based on Location ?


  Monster.com $365.00 Price: $210 to $395 based on Location ?

LinkedIn.com $195.00   $97.50 "Stimulus Special" in January $18.33  

CrossroadsCareer.org $30.00 Largest Christian Job Board in the U.S. ?

Craigslist.com $25.00 Price: $0 to $75 based on Location ?

TweetMyJobs.com $19.99 Price for one day is only $1.99 ?

CareerDFW.org $0.00 Price: $0 (Maintained by Volunteers) $0.00

Feedback to David Lanners at: [email protected]

8
LinkedIn
Four simple steps to a
recommendation that
can benefit both parties.

www.leaderhelper.com
LinkedIn Recommendations
that can benefit both parties
1. Define the relationship between the parties
2. Identify the role of the one being endorsed
3. Year 1st hired, more than once?, attributes
4. Paste in a “spell-checked” recommendation

www.leaderhelper.com
2) Identify a Role in an “Education” relationship (or)

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2) Identify a Role in the “Colleague” group (or)

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2) Identify a Role in the “Business Partner” group (or)

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2) Identify a Role in “Service Provider” relationship and

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3) Show 1st year hired and Select up to Three Attributes

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4) Paste in a short “spell-checked” recommendation*

Our organization brought Joseph Lanners in to coach senior and mid-


level executives on the art and science of recruiting at UTD. We saw
throughout his presentation and during our follow-up discussion that
Joseph is dedicated to helping others develop win-win solutions. The
value that Joseph provided earned him a place on the list of those we
can enthusiastically recommend to other executive groups.

Note: The recommender’s name along with a link to the recommender’s


LinkedIn profile will automatically be added by LinkedIn to the bottom of
the written recommendation. *Avoid self-promotion in recommendations.

www.leaderhelper.com

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