Overview of Marketing

Division
 IndianOil Corporation Limited – Divisions and Structure

IndianOil Corporation Limited (Corporate Office)

Planning and Business
Refineries Division Marketing Division Pipelines Division
Development
R & D Center

Digboi HO- Mumbai PLHO- Noida Exploration & Lubricant Technology

Production
Guwahati Polymer &
NR- New Delhi NRPL- Panipat
Petrochemicals
Barauni GAS
Gujarat ER- Kolkata ERPL- Guwahati Nano Technology
Petrochemicals
Haldia WR- Mumbai WRPL- Gauridad Alternate Energy
CP&ES
Bongaigaon
SR- Chennai SRPL- Chennai Catalyst
Mathura AE & SD
Refining Technology
Panipat

Paradip Bio-Energy Research

CPCL Industrial Bio-
Technology
 Marketing Division-Structure
Marketing Division
Marketing HQ, Mumbai FieldUnits
Retail Sales
State Offices Regional Offices
Consumer (17) (4)
Sales
Lubes NR ER WR SR
Divisional
Aviation Offices
Aviation
LPG Depots /
Terminals
Finance
Operations
Bottling Plants HR
P&ES
Area Offices Vigilance
Engineering
Finance Contract Cell
Lubes
HR QC
Support
HSE Functions M&I

QC Audit

Contract Cell HSE

Liquefied Petroleum Gas (LPG)
 Liquefied Petroleum Gas (LPG)
• Physical properties:
• Colourless
• Flammable
• Heavier than air, approximately half the weight of water
• Non toxic but can cause asphyxiation
• LPG expands upon release and 1 litre of liquid will form approximately 250 litres of vapour.
• Density of LPG - 0.510 to 0.580 gm/cm2 (water - 1)
• Odourless -LPG is generally odourised by adding ethyl - mercaptan
• Product Range : 5 Kg (Sub/non-Sub/ND) / 14.2 Kg (Sub/Non-Sub) / 19.0 Kg (Non Dom) / 47.5 Kg (Non
Dom) / 425 Kg (Non Dom)
• Applications: Cooking / Heating (Domestic and Non-domestic), Laboratories, Automobile fuel, Industrial

Eco-Friendly and Convenient Cooking Fuel

 Players in Indian LPG Industry
• The major players in LPG marketing are 3 State Owned LPG-Domestic
Enterprises (SOEs) :
IOCL
• Indian Oil Corporation Ltd (IOCL) – leader with
approx. 48.2% market share 26% HPCL
• Indane is today one of the largest packed-LPG 48.2%
brands in the world and has been conferred the BPCL
coveted Consumer Superbrand status by the 25.8%
Superbrands Council of India.
• Indane is delivered to the doorsteps of over 9.8
crore households
• IndianOil the second largest marketer of LPG
globally, after SHV Gas of The Netherlands
• Bharat Petroleum Corporation Ltd (BPCL)
IOCL HPCL BPCL
• Hindustan Petroleum Corporation Ltd (HPCL) Brand Brand Brand

Business Dominated by PSU OMCs

 Global LPG Consumption

Chemical
21.5%

Domestic
Refinery
49.4%
6.7%

Transport
7.2%
Industry Agriculture
13.2% 2%
Source: WLPGA Statistical Review of Global LP Gas
(Domestic includes Residential & Commercial)

Mainly used in Domestic Sector

 LPG Supply Chain
Supply Planning- Bulk LPG
IMPORT

FRACTIONATOR PIPE
RAIL ROAD
LINE
LPG Product
REFINERY Storage

Distribution Planning – Packed LPG

Thrust on Safety in Operations and Transport

 Recent Developments in LPG Marketing
Segregation based
on Income No subsidy
Subsidy to the of income
targeted segments above
GiveItUp 10 lacs
Voluntary
Subsidy
Surrender of
Subsidy

Direct transfer of Subsidy to bank a/c of

PAHAL
customers
Detection of
Multiple Deduplication based on Name ,address , Aadhaar & Bank a/c
connection eliminating multiple connections

Capping
of 6 Cylinders Per Year , further revised to 9 & 12
Cylinder

Ministry Initiatives – Thrust on effective use of LPG

 Recent Developments in LPG Marketing
Pradhan Mantri Ujjwala Yojna
A major policy intervention by Government of India to provide clean fuel (LPG) for
cooking to BPL women of the country to counter indoor air pollution.

Launched on 1st May 2016 By

Hon’ble Prime Minister of India

LPG Connections To Weaker Section

 Recent Developments in LPG Marketing
PMUY: Statistics
3.5 Crore connections released Improved LPG coverage

LPG Coverage As on 01.04.16 As on 01.04.18

All India 61.90% 80.9%
Uttar Pradesh 55.40% 80.3%
Bihar 31.50% 58.0%
Jharkhand 27.90% 47.0%
Odisha 31.80% 55.8%
Madhya Pradesh 41.40% 63.0%
Chhattisgarh 31.00% 61.6%
Rajasthan 62.90% 84.8%
West Bengal 51.50% 80.0%
Jammu and Kashmir 72.2% 96.3%
Assam 43.60% 64.8%

Increased Rural penetration

 Recent Developments in LPG Marketing
EPMUY (Extended Pradhan Mantri UjjwalaYojna):
In the revised scheme the selection of woman beneficiary would be from the
BPL families identified from the SECC list or BPL family covered under either
one of the categories:
1. SC/ST households
2. Pradhan Mantri AwasYojana (Gramin)
3. Antyodaya AnnaYojana (AAY)
4. Forest dwellers
5. Most Backward Classes (MBC)
6. Tea and Ex-Tea Garden Tribes
7. People residing in Island & river Islands
Customer Initiatives in LPG market
A comprehensive website available in 13 Indian
languages facilitating consumer for various LPG
transactions

Transparency portal:- Having consumer &

transactional level data with analysis for 16 Crore
consumers in public domain

SAHAJ :- LPG connection at Doorstep ,; having

option of online payments by credit / debit cards

Online Transfer of connection ; no need to go LPG

distributorship
Customer Initiatives in LPG market

SMS/IVRS booking facility :- most simple &

convenient way of refill booking receiving 65%
bookings from this utility.

Common Emergency helpline for LPG leakage

complaints - 1906

Prefer time Delivery :- Delivery at customer

convenience at his preferred day and time

Dedicated call center ( 1800 233 555) for LPG

queries and complaints