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Sampling

This document discusses different sampling methods used in research. It defines sampling as selecting a sample from a larger population. The main sampling methods discussed are: 1) Simple random sampling, where each member of the population has an equal chance of being selected. 2) Stratified sampling, where the population is divided into subgroups and random samples are taken from each subgroup. 3) Systematic sampling, where every nth member of the population is selected. 4) Cluster sampling, where the population is divided into clusters or groups and samples are randomly selected from the clusters. 5) Non-probability sampling methods like convenience sampling, judgmental sampling, quota sampling, and snowball sampling, which do not use

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Apurbh Singh Kashyap
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30 views

Sampling

This document discusses different sampling methods used in research. It defines sampling as selecting a sample from a larger population. The main sampling methods discussed are: 1) Simple random sampling, where each member of the population has an equal chance of being selected. 2) Stratified sampling, where the population is divided into subgroups and random samples are taken from each subgroup. 3) Systematic sampling, where every nth member of the population is selected. 4) Cluster sampling, where the population is divided into clusters or groups and samples are randomly selected from the clusters. 5) Non-probability sampling methods like convenience sampling, judgmental sampling, quota sampling, and snowball sampling, which do not use

Uploaded by

Apurbh Singh Kashyap
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 15

Sampling

Process

PRESENTED BY-
Apurbh Singh Kashyap
PAGE 2

Introduction
SAMPLING
Sampling refers to a specific process by which the sample
from populations is selected.

POPULATION SAMPLE
Ways of representing
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sample and population


sizes
N- Used to represent the size of a
population.
n- Used to represent the size of a sample.
The goal of sampling is to create a sample that is
representative of the population its being drawn from.
PAGE 4

Sampling Bias
A sampling method is biased if every member
of population doesn’t have equal likelihood of
being in the sample

Sampling variability
The natural variation of samples is called
sampling variability This is unavoidable and
expected in random sampling and in most
cases is not an issue.
PAGE 5

Simple random sampling


• When performing simple random sampling
each member of the population(N) has equal
chances of being selected for your sample(n).

-Arguably the best sampling method as your


sample is almost guaranteed to be
representative of your population
-Hardly implemented due to being impractical.
PAGE 6

Stratified sampling
When performing stratified sampling the population(N) is split
into non overlapping gropes “strata” then simple random
sampling is done on each group to form a sample n
--One example of this would be splitting a population of
students into men and women then sampling each of the two
groups.
--This may allow us to collect the same amount of information
as simple random sampling but use less people.
Systematic sampling
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When performing systematic sampling, every nth individual


from the population (N) is placed in the sample(n)

--For example if you add every 7th individual to walk out of a


supermarket to your sample you are performing systematic
sampling.

--It is convenient when you cannot obtain a frame of the


population you wish to study
PAGE 8

Cluster sampling

When performing cluster sampling, every population is


divided into sub population

--It is called cluster because groups is their. Element is


selected.
Eg.if mc Donald's channel of 150 restaurants wants to
survey its customer about possible new menu. Mgmt might
randomly select 50 of the stores and conduct a survey.
PAGE 9

Non probability sampling

• Sampling technique that doesn’t use chance


selection procedures. Rather they rely on the
personal judgement of the researcher.
PAGE 10

Non probability sampling

CONVINIENCE JUDGEMENTAL QOUTA SNOWBALL


PAGE 11

Convenience sampling
When performing convenience sampling easily obtained
individuals from the population N are placed in the sample
n
• Simply put in this type of sampling you pick the easiest
way of getting your sample. This type of sampling is
sometimes called voluntary response sampling because
individuals often select to be a part of the sample\.

• This can be a problem as one may choose or not choose


to be a part of sampling.
solut ions s igni f icant l y fas ter.
PAGE 12

Judgmental sampling

When performing judgemental sampling


population elements are purposely selected
based on the judgement of the resercher
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Quota sampling
It is a non probability sampling technique that
is 2 stage sampling. The 1st stage consists of
developing control categories or quotas
samples are .This 2nd stage sample elements
are selected based on convenience and
judgement.
--consider the % of employee in various age grps.In a sample
of 200 employees. The pollsters would randomly select
employee to poll. However once 30 employees age 20-29
polled employees in this age grp will no longer be polled. The
same for other age grp until the quota for each age grp met.
PAGE 14

Snowball sampling

It is a non probability sampling technique in


which an initial group of respondents is
selected randomly. Subsequent respondents
are selected based on the referrals or
information provided by the initial respondents.
PAGE 15

Thanking you

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