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Rats Craves: Don'T Worry, We Have More.

This document provides a business plan summary for a cupcake cafe called Rats Craves in Delhi, India. The business aims to establish itself as an innovative leader in the cupcake market through introducing new designs and flavors. It will operate out of a cafe and offer a variety of cupcake flavors at affordable prices. The marketing plan discusses target markets like students and weekend visitors, competitors in the area, and a strategy to gain an 8% market share. The financial plan and payment methods are also summarized.

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Manish Kumar
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32 views20 pages

Rats Craves: Don'T Worry, We Have More.

This document provides a business plan summary for a cupcake cafe called Rats Craves in Delhi, India. The business aims to establish itself as an innovative leader in the cupcake market through introducing new designs and flavors. It will operate out of a cafe and offer a variety of cupcake flavors at affordable prices. The marketing plan discusses target markets like students and weekend visitors, competitors in the area, and a strategy to gain an 8% market share. The financial plan and payment methods are also summarized.

Uploaded by

Manish Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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RATS CRAVES

DON’T WORRY, WE HAVE MORE..


Types of company :- Private
Types of business : - Bakery shop
Product :- Cupcakes
Name of company:- Rats craves
Vision:
TO BE AMONG THE CREATIVE AND INNOVATIVE LEADER IN THE CUPCAKE MARKET
Mission:
WE ARE COMMITTED TO INTRODUCING NEW DESIGN AND VARIETY FLAVOUR IN OUR CUPCAKES
OBJECTIVES:-

• To establish and operate cupcakes cafe for the people who are living at DELHI.
• To provide with the friendliest services with affordable prices of cupcakes and other
services.
MARKETING PLAN

• Marketing plan can be defined as outlines the specific actions entrepreneur intend to
carry out to interest potential customers and clients in our product and persuade them
to buy the product offered.
LIST OF PRODUCT OFFERED

Flavor Medium cup Largeccup


Vanilla cupcakes 60 90
Almond cupcakes 60 90
Lemon cupcakes 60 90
Orange cupcakes 60 90
Macho cupcakes 60 90
Cappuccinos cupcakes 60 90
Strawberry cupcakes 60 90
Rats cupcakes 69 99
PICS OF PRODUCT OFFERED
TARGET MARKET
MARKET SIZE

Target market Number of target market Market size (rupees)


(monthly)
Weekend getaway customers 27% 158000
Students 43% 250000
Residents of urban are 30% 180000
total 100% 588000
COMPETITORS
MARKET SHARE

Name of company Monthly sales Market share


White Daisy’s Cupcakes 235 200.00 40%
Diya’s Cupacakes 176 400.00 30%
Cuppy Cuppy 88 200.00 15%
Basic Stories Cupcakes & Cafe 88 200.00 15%
Total 588 000.00 100%

Name of company Monthly sales Market share


White Daisy’s Cupcakes 229 320.00 39%
Diya’s Cupacakes 164 640.00 28%
Cuppy Cuppy 82 320.00 14%
Basic Stories Cupcakes & Cafe 64 680.00 11%
Rats craveres 47 040.00 8%
Total 588 000.00 100%
MARKETING STRATEGY
PROMOTION STRATEGY

•BROUCHERES & SOCIAL NETWORKING

•SIGNBOARD

•SALES PROMITION
MARKETING BUDGET
OPERATION OBJECTIVE

• To optimized our customer’s satisfaction


• To create a variable cupcakes business
• To accomplish consistency in the services offered
• To resolve any of operation problem and make all the operation process run efficiently
• To ensure that all of the operation process in our business is functioning well to meet
the demand of our customers
• To hiring more workers in bakery field
PROCESS

Measures
Cupcakes of
flour, egg, Add butter to
soften the
The dough is
formed into
poor quality
Applying icing
butter, sugar, doug cup paper
are spared or
rejected
flavor

Cupcakes
are placed
The cupcakes Cupcakes are
Mix and blend
Ensure that
the dough is of
are baked at taken out in the
ingredients
right quality
350-450 F for
15◦ 20mins
from oven to
cool cupcakes
storage
contain
FINANCIAL PLAN
PAYMENT ACCEPTED BY ALL CHANNELS
CONCLUSION
THANK YOU…

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