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Business Analytics: Presented by

The document discusses business analytics and business intelligence. It explains that business intelligence helps managers with decision making by providing tools to analyze data. It discusses different business intelligence applications like online analytical processing, data mining, and decision support systems that are used to analyze structured and unstructured data. Examples are also given of how businesses use business intelligence applications like dashboards and data visualization to present analytical results and monitor key performance indicators. Corporate performance management is also introduced as a business intelligence application.

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55 views

Business Analytics: Presented by

The document discusses business analytics and business intelligence. It explains that business intelligence helps managers with decision making by providing tools to analyze data. It discusses different business intelligence applications like online analytical processing, data mining, and decision support systems that are used to analyze structured and unstructured data. Examples are also given of how businesses use business intelligence applications like dashboards and data visualization to present analytical results and monitor key performance indicators. Corporate performance management is also introduced as a business intelligence application.

Uploaded by

novi gultom
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Analytics

Presented By:
Wiwin Sry Adinda Banjarnahor
11 April 2016
Email: [email protected]

Materi Kuliah Minggu 10


Dasar Sistem Informasi
ISS1001
Objectives

• Explain different ways in which IT supports decision


making.
• Provide examples of different ways that organizations
make use of business intelligence (BI).
• Explain the value that different BI applications provide
to large and small businesses.
• Offer examples of how businesses and government
agencies can use different BI applications to analyze
data.
• Explain how your university could use CPM to effect
solution to two campus problems.
WSA|DSI|2016 2
Agendas

• Managers and Decision Making


• What Is Business Intelligence?
• Business Intelligence Applications for Data Analysis
• Business Intelligence Applications for Presenting
Results
• Business Intelligence in Action: Corporate
Performance Management

WSA|DSI|2016 3
[ Opening Case Developing Smarter Cities
through Analytics ]

• The Problem
• The Solution
• The Results
• What We Learned from This Case

4
About [small] business
12.1 Analytics Helps
Farmers

5
12.1 Managers and Decision Makers

• The Manager’s Job and Decision Making


• Why Managers Need IT Support
• What Information Technologies Are
Available to Support Managers?
• A Framework for Computerized Decision
Analysis

6
The Manager’s Job and Decision
Making
• Three basic roles of a manager
– Interpersonal
– Informational
– Decisional

7
Why Managers Need IT Support

• Decision making is difficult due to the following


trends:
– Number of alternatives is constantly increasing
– Most decisions must be made under time pressure
– Increased uncertainty in the decision environment
– Often necessary to rapidly access remote information, consult
with experts, or conduct a group decision-making session

8
What Information Technologies are
Available to Support Managers?
• Business Intelligence (BI)

9
A Framework for Computerized
Decision Analysis
• Problem Structure
– Structured: budget analysis, personnel reports
– Semi-structure: project scheduling, plant layout
– Unstructured Decisions: recruiting an executive, negotiation, buying hardware,
lobbying
• Nature of Decisions
– Three broad categories of managerial decisions
– Operational control; executing specific tasks efficiently and effectively
– Management control; acquiring and using resources efficiently in accomplishing organizational
goals.
– Strategic planning; the long-range goals and policies for growth and resource allocation
• The Decision Matrix
• Computer Support for Structured Decisions

10
11
Problem Structure

• Structured
• Semi-structure
• Unstructured Decisions

12
Nature of Decision

• Three broad categories of managerial control in


decision making
– Operational control
– Management control
– Strategic planning

13
12.2 What is Business Intelligence?

• The Scope of Business Intelligence


– The Development of One or a Few Related BI
Applications
– The Development of Infrastructure to Support
Enterprise-wide BI
– Support for Organizational Transformation

14
[about business]
12.2 Can We Predict the
Weather?

15
[about business]
12.3 Predicting
Customer Behavior

16
12.3 Business Intelligence
Applications for Data Analysis
• Multidimensional Analysis or Online
Analytical Processing (OLAP) (aka,
multidimensional analysis)
• Data Mining
• Decision Support Systems (DSS)

17
Data Mining is Used in:

• Retailing and sales


• Banking
• Manufacturing and production
• Insurance
• Police work
• Healthcare
• Marketing

18
Decision Support Systems (DSS)

• Sensitivity Analysis
• What-if Analysis
• Goal-Seeking Analysis

19
[about business]
12.4 Analytics Helps to
Reduce Injuries to
Rugby Players

20
12.4 Business Intelligence Applications
for Presenting Results
• Dashboards
• Data Visualization Technologies
• Real-Time BI

21
Dashboards

• Capabilities of Dashboards
– Drill-down
– Critical Success Factors (CSF)
– Key Performance Indicators (KPI)
– Status Access
– Trend Analysis
– Exception Reporting

22
Data Visualization Technologies

• Geographical Information Systems


– Geocoding
• Reality Mining
• Example
– New York City
– Singapore
– Other Major Cities

23
12.5 Business in Action: Corporate
Performance Management
• Key Performance Indicators (KPI)
• Corporate Performance Management
(CPM)
– Example
• VAASAN Group

24
[ Closing Case Santa Cruz Police Department
(SCPD) ]

• The Problem
• The IT Solution
• The Results

25
Reference

James A O’Brien “Introduction to Information


System”. McGRAW-HILL, 15th Edition, 2010

WSA|DSI|2016 26

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