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Micro Lesson 1

The hospitality and tourism industry involves providing food, lodging, and travel services to guests. It is a large and growing industry influenced by trends like globalization, technology, and social media. Factors like improved transportation, communication, and education have contributed to the industry's growth. The industry is labor-intensive, seasonal, and focuses on guest satisfaction. Tourism involves travel outside a person's normal place of residence and can be domestic, inbound, or outbound. Destinations rely on attractions, amenities, and accessibility to attract different types of tourists. The Philippine government supports the tourism industry through organizations like the Department of Tourism.

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Micaela Cariño
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794 views

Micro Lesson 1

The hospitality and tourism industry involves providing food, lodging, and travel services to guests. It is a large and growing industry influenced by trends like globalization, technology, and social media. Factors like improved transportation, communication, and education have contributed to the industry's growth. The industry is labor-intensive, seasonal, and focuses on guest satisfaction. Tourism involves travel outside a person's normal place of residence and can be domestic, inbound, or outbound. Destinations rely on attractions, amenities, and accessibility to attract different types of tourists. The Philippine government supports the tourism industry through organizations like the Department of Tourism.

Uploaded by

Micaela Cariño
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Tourism Industry

Overview
Lesson 1
Definition of Terms

• Hospitality- derived from the Latin word “hospiatre”,


meaning “to receive as a guest.” It refers to the act of
providing food, beverages, or lodging to travelers.

• Hospitality Management- involves the planning,


organizing, directing and controlling human and material
resources within the lodging, restaurant, travel and
tourism, institutional management, recreational
management and meeting and planning convention
industries.
Trends in the Hospitality and Tourism

• Globalization/ Diversity
• Changing demographics
• Safety and Security
• Price Value
• Service
• Social Media
• Technology
• Sanitation
Forces Affecting Growth and
Change in the Hospitality Industry
 Advances in communication

 Greater mobility of population

 Greater credit availability through credit cards and


bank loans

 Higher educational levels

 Growth in the number of retired persons who have


the desire and the energy to travel
 The growth of cities

 Growth of multinational business

 Modern transportation technology


Characteristics of the Hospitality
Industry/Tourism
• Hospitality businesses are open 365 days a year and
24hrs. A day.

• The hospitality industry depends heavily on shift work.

• There is a graveyard shift.

• The hospitality businesses produce guest satisfaction


w/c is different from other business sectors.
- The product is not brought to the customers

- Labor – intensive industry

- People oriented

- Seasonal

- Dynamic
Definition of tourism

• “sum of the phenomena and relationships arising from


the travel and stay of non-residents, in so far as they
do not lead to paid work”

• “Tourism is the temporary short-term movement of the


people to destinations outside the places where they
normally live and work and their activities during their
stay at these destinations
Two classes of Visitors

• Tourists – temporary visitors staying at least 24


hours

• Excursionists – temporary visitors staying less


than 24 hours in their destinations and not
making an overnight stay
Elements of travel
• Distance
• Length of stay at the destination
• Residence of traveler
• Purpose of travel
The nature of a tour

• Domestic tourism – refers to travel taken


exclusively within the national boundaries of the
traveler’s country

• International Tourism – involves the movement


of the people across international boundaries.
There are a number of ways in which tourists can
be categorized. One of the most common is to
identify domestic, inbound and outbound tourists.

• Domestic tourist – people taking holidays,


short breaks, business trips and day trips within
their own country.
• Inbound(incoming) tourist – this is a form of
international tourism involving people travelling into a
different country from where they usually live for a
holiday or other tourism purpose;

• Outbound tourist – this is also international tourism


and involves people leaving the country in which they
usually live to take a holiday or other trip abroad.
• Leisure tourists are travelling for the purpose of leisure
so they are likely to be on holiday or taking a short
break.

• Business tourists are travelling to go to a meeting,


conference or event associated with their business.

• Visiting friends and relatives (VFR) tourists are visiting


family or relatives and therefore they are unlikely to
spend as much on tourism as they are not using
accommodation facilities.
There are some other types of tourists that you should
know about.

• Adventure tourists are those who are participating in


sports or adventurous activities.

• Package holiday tourists are those who have booked a


package from a tour operator.

• Flexible Independent tourists/tour refer


to individual bookings as opposed to groups
Skills Test
Study each of the examples below. What kind of tourists
are they?

• Janine is taking a holiday in the HK. She lives in Makati.


Outbound Tourist/ Leisure Tourist

• Miguel and Jose are visiting CDO on from Manila. They


are going on a water rafting course. They booked the
course, accommodation and flight with a tour operator.
Adventure/ Package Holiday Tourist
• Marguerite is a doctor. She has to attend a conference in Palawan.
Business Tourist/ Domestic Tourist

• Suzie is going to New York for two days and has booked a flight on
the British Airways website. She also booked a hotel on the Novotel
website.
Outbound/Independent Tourist

• Peter whose from Cebu goes to visit his sister in Bacolod every
Christmas.
VFR/Domestic Tourist
• Package tour – also called inclusive tour is an
arrangement in which transport accommodation is
bought by the tourist at an all-inclusive price and the
price of the individual elements.

• Independent tour – an arrangement in which the


tourists buys facilities separately.

• Independent inclusive tour – the tourist travel to his


destination individually.

• Group inclusive tour – travels in company of other


tourists/group and guided by an escort
The Tourist Destination

• Tourist destination – geographical unit where the


tourists visit or stays.

• The success of tourist destination depends upon the


interrelationship of three basic factors:
 attractions
 Amenities or facilities
 accessibility
• Amenities and facilities – include accommodation,
food, local transport, communications and
entertainment at the site.

• Accessibility – means having regular and convenience


of transport in terms of time/distance to the destination
from the originating country at a reasonable price.
Attractions

• Site attraction – the destination itself has appeal, it can


be a country, city, etc

• Event attractions – include exhibitions and festivals

• Natural – include mountains, beaches, etc.

• Man-made – buildings of historical or architectural


interest
The Philippine Tourism Industry

The Public Sector in the Philippine Tourism Industry


includes the following:

- The Department Of tourism


- Philippine Convention and Visitors Corporation
- Tourism Infrastructure and Enterprise Zone Authority
- Local Government Units
Tourism Act of 2009/ R.A.
9593
• “An Act Declaring A National Policy For Tourism As An
Engine Of Investment, Employment, Growth And
National Development, And Strengthening The
Department Of Tourism And Its Attached Agencies To
Effectively And Efficiently Implement That Policy, And
Appropriating Funds Therefor”
End..

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