Business Finance Chapter 1
Business Finance Chapter 1
CHAPTER 1 : FINANCIAL
MANAGEMENT
Finance – study how individuals or businesses
evaluate investment opportunities, business
proposals, and business projects, and raise
capital to fund them.
Financial Institution
Evaluation of Investment
Financial Institution
Lends Funds
1 2
BUSINESS
DEPOSITOR BORROWER
PROJECT
4 3
Financial Institution
Financial Institution
Pays Interest
Return of Investment
The Key Individual Roles
The Depositor Who Has the Funds
Measuring Liquidity
Measuring Profitability