Lecture 02
Lecture 02
Introduction to Communication
“A single conversation with a wise
man is better than ten years of
study.”
--Chinese Proverb
Objectives
This lecture discusses the following key points
in communication
Barriers in communication
Components of Communication
Source, Message, Encoding, Channel, Decoding,
Receiver, Feedback & Context
Barriers in Communication
Unwillingness to say things differently
Unwillingness to relate to others differently
Unwillingness to learn new approaches
Lack of Self-Confidence
Lack of Enthusiasm
Voice Quality
Barriers in Communication
Disagreement between verbal and non-
verbal messages
Negative Self Image & Self Awareness
Lack of Feedback
Lack of Motivation and Training
Language and Vocabulary Level
Barriers in Communication
Selective Perception
Unwillingness to Change
Lack of Interest in the Topic/Subject
Prejudice & Belief System
Personal Value System
External Barriers in Communication
Environment
The venue
Context
Message Message
Message
Source
The source of the message is the sender.
The sender must know
Why the communication is necessary?
What result is needed?
If sender doesn’t answer these questions
then there is a high risk of failure.
Message
It may be
The information
The content
Knowledge
Experience
Idea.
needed to communicate
It is the cause of the communication
Encoding
The process of transferring the message into proper format for
sharing.
All messages must be encoded into a form that can be
conveyed by the communication channel chosen for the
message.
Communication channels require different forms of encoding,
e.g.
Text written for a report will not work well if broadcast via
radio
The short, abbreviated text used in text messages would be
inappropriate if sent via a letter
Complex data may be best communicated using a graph or
chart
Successful encoding of messages is a vital skill in effective
communication.
Channel
Channel is the method of communication that is
used to convey the message.
There are multiple communication channels
available today, e.g.
Face-to-Face conversations,
Telephone calls,
Text messages
Email & Internet (including social media)
Radio and TV
Written letters, brochures and reports
Decoding
The process of transforming the encoded
message to original message is called decoding.
Successful decoding is also a vital skill.
The communication skills required to decode a
message successfully include
The ability to read and comprehend