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Communication Skills: The Seven C's For Effective Communication

The document discusses the seven C's of effective communication: concreteness, clarity, courtesy, correctness, conciseness, completeness, and consideration. It provides guidelines for each C, such as using specific facts and active voice for concreteness, precise words for clarity, respectful language for courtesy, and accurate language and figures for correctness. Following these seven C's can help create effective messages.

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Hammad Raza
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32 views

Communication Skills: The Seven C's For Effective Communication

The document discusses the seven C's of effective communication: concreteness, clarity, courtesy, correctness, conciseness, completeness, and consideration. It provides guidelines for each C, such as using specific facts and active voice for concreteness, precise words for clarity, respectful language for courtesy, and accurate language and figures for correctness. Following these seven C's can help create effective messages.

Uploaded by

Hammad Raza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Communication Skills

The Seven C’s for


Effective Communication
Concreteness
 Concrete communication implies being
particular and clear rather than fuzzy and
general.
 Concreteness strengthens the confidence.
 Concrete message has following features:
 It is supported with specific facts and figures.
 It makes use of words that are clear and that
build the reputation.
 Concrete messages are not misinterpreted
 Put actions in your verbs.
Concreteness
 Use precise statements instead of
vague words.
 For example
 Instead of writing;
 Student’s GMAT scores are higher
 It should be written;
 In 1996 the GMAT scores averaged 600; by
1997 they had risen to 610.
Concreteness
 Put actions in your verbs.
 Use active voice.
 Use action in verbs, Not in nouns.
 Choose vivid, image-building
words.
 Use impressive and appealing words.
Active & Passive Voices
Passive: The memo was sent by the manager.
Active: The manager sent the memo.

Active: I write a letter.


Passive: A letter is written by me.
Benefits of Concreteness
 Concreteness reinforces confidence.
 It is supported with specific facts
and figures.
 It makes use of words that are clear
and that build the reputation.
 It creates positive and pleasant
affect on reader
Clarity
 Clarity demands the simple language and easy
sentence structure in composing the messages.
 Clarity implies emphasizing on a specific goal or
objective at a time, rather than trying to move
away from track
 Clarity comes with the use of exact, appropriate
and concrete words.
 While Composing the Clarity in message we have
to bear following points in our mind.
 Choose precise, concrete, and familiar words
 Construct effective sentence and paragraphs.
Clarity
 Choose Precise, concrete and familiar
words.
 Use Simple & famous words.
 Write your purpose clearly.
Familiar Words Pretentious Words
After Subsequent
Home Domicile
For example E.g.
Pay Remuneration
Invoice Statement of payment
Clarity
 Construct effective sentences and
paragraphs.
 Length (Sentence <40 words)
 Unity (One main idea in one paragraph)
 Logic ( Say clearly)
 Emphasis (Choose correct sentence to focus
on it)
Benefits of Clarity

 It makes comprehension easier


 Complete clarity of thoughts and ideas
enhances the meaning of the message.
 It will make use of exact, appropriate and
concrete words.
Courtesy
 Doing well with good intentions is called
Courtesy
 Courtesy means being polite, kind,
judicious, enthusiastic and convincing.
 Courtesy reflects the nature and character
of the sender.
 Courtesy in message implies the
message should show the sender’s
expression as well as respect for the
receiver.
Courtesy
 Here are the following suggestions for
generating a courteous tone.
 Be sincerely tactful, thoughtful and
appreciative.
 Use expressions that show respect.
 Choose non discriminatory expressions.
Courtesy
 Be sincerely tactful, thoughtful and
appreciative

Tactless Tactful
Stupid letter; I Its my
cant understand understanding……
any of it.
Sometimes my
Clearly, you did wording is not precise;
not read my latest let me try again
fax.
Courtesy
 Use expression that show respect.
 Avoid irritating expressions.
 Avoid using questionable humor.

 Use non-discriminatory expressions.


 Use language for all kind of people.
Benefits of Clarity
 Courtesy creates goodwill.
 Courtesy strengthen relations.
 Courteous message is positive and
focused at the receiver/audience.
 It makes use of terms showing respect
for the receiver of message.
 It is not at all biased
Correctness
 Correctness means “sentence ought to be
properly grammatical, punctuated, and well
spelled” or free from any sort of errors
 Correctness in the communication implies
that the correct information is conveyed
through message.
 The encoder should know the status,
knowledge and educational background of
the decoder
 Correct message has following features:
 Use the right level of language.
 Check the accuracy of figures, facts and words.
Correctness
 Use the right level of language.

More Formal Less Formal


Participate Join
Procure Get
Endeavor Try
Ascertain Find out
utilize Use
Correctness
 Check the accuracy of figures,
facts and words.
 Verify your numerical data
 Double check your totals
 Ask someone else to read you
message
Benefits of Correctness
 Correctness in the message helps in
building confidence
 Correct message has greater impact on
the audience/ readers.
 It checks for the precision and
accurateness of facts and figures used in
the message.
 It makes use of appropriate and correct
language in the message.

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