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Lecture Writing1

This document discusses communication skills related to business writing. It outlines the standard and optional parts of a business letter, including the heading, inside address, salutation, body, complimentary close, and signature area. It also describes different types of business letters such as letters of inquiry, responses to inquiries, purchase orders, and sales letters. Specific guidelines are provided for addressing envelopes, writing the different parts and sections of a business letter, and crafting letters for various business purposes.

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Hammad Raza
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29 views

Lecture Writing1

This document discusses communication skills related to business writing. It outlines the standard and optional parts of a business letter, including the heading, inside address, salutation, body, complimentary close, and signature area. It also describes different types of business letters such as letters of inquiry, responses to inquiries, purchase orders, and sales letters. Specific guidelines are provided for addressing envelopes, writing the different parts and sections of a business letter, and crafting letters for various business purposes.

Uploaded by

Hammad Raza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Communication Skills-I

Writing Skills
Learning Outcomes
 What properly addressed business
envelopes contain in it?
 Why business letters are written?
 What are standard and optional parts of
the business letter?
 What are the different types of business
letters?
Envelopes
 Return addresses of the senders should
be in the upper left corner of the envelop.
 The addressee’s address should be
placed on the envelop.
 Addresses should always be typed in
block letters.
Envelopes
 Information in the address should be listed
in following order:
 Name and Title of the receiver
 Name of department
 Name of organization
 Street Address
 City
 Country
Business letters
Business letters are written for many reasons:
 To Initiate action
 To Inform
 To Request
 To Persuade.
Steps to a successful business
letter
 To write a successful business letter follow
these steps:
 Determine the purpose of your letter.
 Write a plan.
 Draft and redraft the letter.
 Edit and proofread.
Standard parts of the letter
 Most business letters have the following
parts:
1. Heading, Letterhead and date
2. Inside Address
3. Salutation
4. Body
5. Complimentary Close
6. Signature Area
7. Reference Section
Optional parts of the letter
 Attention Line
 Subject Line
 Enclosure Notation
 Copy Notation
 File or Account Number
Types of business letter
 Letter of inquiry
 Response to letter of inquiry
 Purchase orders
 Sales letter
Letters of inquiry
 Provide a clear, specific question.
 Give a reason for the inquiry.
 Are polite, but not servile.
Response to letter of inquiry
 Use standard letter layout.
 Always use a subject heading.
 Begin by referring to the original inquiry
(be specific).
 Start with ‘Thank you for your inquiry …’
 Detail action you have taken in response to the
inquiry.
 If no action has (yet) been taken, still respond
immediately to the inquiry.
Purchase orders
 Follow standard letter layout.
 Provide specific and complete information.
 Provide information about an acceptable
alternative.
 Give full instructions for delivery.
 Provide payment details.
 Start with ‘Please …’
Sales letters
 Sales letters are different to other
business letters.
 They have two purposes: information and
advertising.
 Letters have to be persuasive but not
aggressive.
 A follow-up letter may be needed after a
certain period of time.

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