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Sales and Distribution of Cigarettes in Rushikonda: Presented by G.N.S Prasadarao 1226115109

The document summarizes cigarette sales and distribution in Rushikonda. It lists popular cigarette brands available, their typical daily sales and target age groups. It then discusses sales margins earned by shopkeepers, wholesalers, and distributors in the supply chain. Finally, it outlines the distribution channel from factories to retailers and concludes that ITC products sell best due to brand loyalty and wide distribution network.

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Prasad Ganti
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68 views7 pages

Sales and Distribution of Cigarettes in Rushikonda: Presented by G.N.S Prasadarao 1226115109

The document summarizes cigarette sales and distribution in Rushikonda. It lists popular cigarette brands available, their typical daily sales and target age groups. It then discusses sales margins earned by shopkeepers, wholesalers, and distributors in the supply chain. Finally, it outlines the distribution channel from factories to retailers and concludes that ITC products sell best due to brand loyalty and wide distribution network.

Uploaded by

Prasad Ganti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Sales and Distribution of

cigarettes in Rushikonda

Presented By
G.N.S PrasadaRao
1226115109
Products that are Available
► Gold flake Kings
► Gold flake lights
► Marlboro Elachi
Menthol
Double Filter
Regular
ICE Burst
► Edition
► Dun Hill
► Wills classic
► Berkeley
Sales of cigarettes
Name of the product Ordering of the product Daily Sales Targeted ages
( Per 3 Days)

Gold flake Kings 100 packets 30-35 All age Groups

Gold flake lights 80 packets 25-30 Young & Middle age

Malboro 120 Packets ( all Flavours) 30-35 Young & Middle age

Edhition 40 Packets 5-10 Mostly Middle age

Dun Hill 20 packets 5-8 All age groups

Wills classic 20 packets 5-10 Young & Middle age

Berkeley 40 packets 10-15 Middle age


Sales Margins

• Shop keeper buys a pack for Rs 118 and sell it for Rs 130

• Wholesaler earns a margin of Rs. 16 per shop of

Goldflake sells.

• Shop keepers are earning 8-12 margin on each packet


Distribution channel

Factories C & F Agents Distributors Dealers Retailers


( Gopallapatnam) Whole Salers
(MVP),Bheemile
Rushikonda
Conclusion

• Maximum Sales are ITC Products due to brand Loyalty and


Distribution Channel
• They are wide product variety which satisfies customer in
many and new ways
• Since the Margin are high many retailers are Interested in
Business

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