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The Balanced Scorecard Approach: Powerpoint Templates Powerpoint Templates

The Balanced Scorecard is a strategic planning and management system that monitors organizational performance against strategic goals. It was created in 1992 by Kaplan and Norton to provide a balanced view of organizational performance using four perspectives: financial, customer, internal processes, and learning and growth. The Balanced Scorecard aligns business activities to the organization's vision and strategy by using objectives, measures, targets, and initiatives for each of the four perspectives.

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Rajat Kalla
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52 views

The Balanced Scorecard Approach: Powerpoint Templates Powerpoint Templates

The Balanced Scorecard is a strategic planning and management system that monitors organizational performance against strategic goals. It was created in 1992 by Kaplan and Norton to provide a balanced view of organizational performance using four perspectives: financial, customer, internal processes, and learning and growth. The Balanced Scorecard aligns business activities to the organization's vision and strategy by using objectives, measures, targets, and initiatives for each of the four perspectives.

Uploaded by

Rajat Kalla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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THE BALANCED SCORECARD

APPROACH

Powerpoint Templates
Page 1
WHAT IS BALANCED SCORECARD?

The Balanced Scorecard is a strategic


planning and management system used
to align business activities to the vision
and strategy of the organization by
monitoring perfomance against strategic
goals

Powerpoint Templates
Page 2
BALANCED SCORECARD Concept

 It was published in 1992 by Kaplan and


Norton, a book followed in 1996

 The approach is to provide ‘balance’ to the


four critical perspectives

Powerpoint Templates
Page 3
Why use a Balance Scorecard?
• Improve organisational performance by
measuring what matters
• Increase focus on strategy and results
• Align organization strategy with employees on a
day-to-day basis
• Focus on drivers key to future performance
• Improve communication of the organization’s
Vision and Strategy
• Prioritize Projects / Initiatives

Powerpoint Templates
Page 4
Four Original Business Perspectives

The Balanced
Scorecard model
suggest that we
view the
organization from
4 perspective

Then Develop
metrics, collect
data and analyze it
relative to each of
these perspectives
Powerpoint Templates
Page 5
THE BALANCED SCORECARD
• Balanced Scorecard will give a holistic business view to the top management.

• It will provide answer to four basic questions:

– FINANCIAL PERSPECTIVE – Aim at emphasizing on self sustaining


PG programs, Executive education & generating surpluses (How do we look
to shareholders/stakeholders?)

– CUSTOMER PERSPECTIVE – Aim at immediate needs & desires of


students, parents, alumni & corporate sector (How do customers see us?)

– INTERNAL PROCESS PERSPECTIVE – Focuses on implementation


& delivery of academic, research & other programs by the business school &
the degree of excellence achieved in same (What must we excel at?)

– INNOVATION & LEARNING PERSPECTIVE – Looks at development


of faculty & staff as a precursor and foundation to excellence in program
design & delivery (Can we continue to improve and create value?)

Powerpoint Templates
Page 6
THE BALANCED SCORECARD TABLE
Each perspective of the Balanced Scorecard includes Objectives, measures of
those objectives, target values to those measures and initiatives, defined as
below:
•Objectives – Major objectives to be achieved
•Measures – Observable parameters that will be used to measure progress
towards reaching the objectives
•Targets – Specific targets values for the measures
•Initiatives – Action programs to be initiated in order to meet the
objectives
STRATEGIC OBJECTIVES MEASURES TARGET INITIATIVES
PRIORITIES

FINANCIAL

CUSTOMER

INTERNAL

INNOVATION &
LEARNING

Powerpoint Templates
Page 7
Four Business Perspective Questions
Financial
 What must we do to create sustainable economic value?

Internal Business Process


 To satisfy our stakeholders what must be our levels of productivity,
efficiency and quality?

Learning and Growth


 How does our employee performance management system, including
feedback to employees, support height performance?

Customer
 What do our Customer require from us and what are we doing according to
those requirements

Powerpoint Templates
Page 8
Commercial Industry: Regional Airline Templates
Powerpoint
Page 9

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