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Marketing Managment

Small mistakes by delivery boys at a food delivery company led to customer complaints and negative buzz on social media, hurting the company's index score compared to competitors. The company realized it needs to focus on customer attention and work ethics to improve service quality and regain its leading position in the market.

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Shubham Bodke
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27 views6 pages

Marketing Managment

Small mistakes by delivery boys at a food delivery company led to customer complaints and negative buzz on social media, hurting the company's index score compared to competitors. The company realized it needs to focus on customer attention and work ethics to improve service quality and regain its leading position in the market.

Uploaded by

Shubham Bodke
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SMALL MISTAKES BIG PROBLEMS

PRATHAMESH BHONGALE M-18-09


SHUBHAM BODKE M-18-10
The Scenario
• Date – 10th December 2018
• Delivery Boy Scenario
• Trolls & Apologies
Attention vs Buzz
Competitors Advantage
What is Index Score?
The Race
Takeaways
• Work Ethics

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