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Process Flow of Email Marketing

The document outlines the process flow and key steps involved in email marketing: 1. Get subscribers by obtaining their permission to send emails. 2. Organize subscribers into lists based on attributes. 3. Create content such as text, images, videos to send in emails. 4. Schedule delivery of emails to subscribers on the lists.

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Sachin Kumar
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39 views

Process Flow of Email Marketing

The document outlines the process flow and key steps involved in email marketing: 1. Get subscribers by obtaining their permission to send emails. 2. Organize subscribers into lists based on attributes. 3. Create content such as text, images, videos to send in emails. 4. Schedule delivery of emails to subscribers on the lists.

Uploaded by

Sachin Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 7

PROCESS FLOW OF EMAIL

MARKETING
GET
SUBSCRIBER

REFINE &
RESEGMENT ORGANISE
YOUR LIST

MEASURE
CREATE
OPENS &
CONTENT
BOUNCES

SUBSCRIBER SCHEDULE
RESPOND DELIVERY
An Explanation of the Flowchart

1. Get Subscribers
Customers, clients or prospects give you permission to email them because they want
to get information from you. Let's call them subscribers.
2. Organize Your Lists
You organize email list of these subscribers based on location, spending patterns or
any other category that makes sense to you.
3. Create Your Content
You create or write content to send these clients. This can include text, e-coupons,
links, pictures and even video. Let's call these newsletters.
4. Schedule Delivery
You schedule theemail delivery to some or all of the members of your lists. You may
choose to have different newsletters go out at predetermined times.
5. Subscribers Respond (Open & Click-thru)
Customers receive your content in their email inboxes. When they read your
newsletters, we call these opens. They respond to your marketing campaign by
coming to your store, performing a click-thru to your links, etc. Emails that are
undeliverable are called bounces.
6. Track Your Success Online
You monitor the success of your campaigns with online reports and make adjustments
accordingly. The measuring of all those opens, click-thru activity and bounces is
called tracking.
7. Refine Your Segments & Refine Your Message
Smart marketers use the visual graphs on opens, bounces and click-thru success to focus
on what works and take the time to change what isn't as effective. Each time you create
and send an email newsletter, you are sending out a new campaign to your lists.
Market Price And Govt. Regulations
SMS price- 10 paisa/Delivered

SMS 12 Paisa/Submission

Rules and Regulations

India SMS messaging regulations and restrictions


Several restrictions are in place regarding SMS messaging in India, particularly when it
comes to the country’s National Do Not Call (NDNC) list (see more in the table below).
There are other restrictions in place regarding sending times and volumes, which you
can also see in next slide.
Restriction Sender ID
1.Senders Id Sender IDs (the from address displayed on recipients’ phones) to be
used must be pre-registered beforehand, along with the template of the message to
be sent to India. Any message sent outside of these Sender IDs and message
templates may be dropped before delivery and may still be charged to the sender.

2.To manage Sender ID in India, Click a tell sends all messages with a pre-approved
six-digit alpha numeric sender. Numeric senders are not allowed.

Restriction NDNC
A substantial portion of mobile numbers are registered on the NDNC, and if you send
marketing or promotional messages to these numbers, your message will be blocked
(you can still send transactional and manually approved messages to these
numbers).

Promotional and Transactional SMS


Sender ID for transactional SMS messages must contain six alphanumeric characters
and must be pre-registered.
Sender ID for promotional SMS messages: For promotional accounts, Sender ID will
be replaced with assigned short code from the operator.
NOTE: No promotional content should be routed through the transactional route.
Time Restriction
Promotional SMS messages may only be sent between 9am and 9pm standard India
time. This means your messages could be blocked or delayed if you send outside of these
times, depending on the operator.

Volume Restriction
You may not send more than six messages per hour with the same content, from the
same sender, to the same number

Restriction for Opt-in message


• No opt-in messages should be sent via transactional routes.
• An opt-in message can be sent to the end user only if s/he has submitted a
documented approval.
• Web opt-ins are not accepted as approved opt-ins.
Restriction on social invites
Any invitations related to social media/websites/OTTs need to have their content
confirmed and whitelisted prior to being sent via transactional accounts, and
violating this can result in heavy fines.

Other rules:
• SMS CAN NOT HAVE MULTIPLR LINKS.
• SMS TEXT SHOULD NOT EXCEED 160 CHARACTER.
• LESS USE OF SPECIAL CHARACTER.
• DND HOURS MUST BE FOLLOWED.

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