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Visual Merchandising Window Size and Layout

Visual merchandising is the art of product presentation and store layout design. It aims to attract customers, educate them about products, and inspire purchases. Key elements of visual merchandising include store fixtures, floor layouts, window displays, and the strategic grouping of similar products. Maintaining attractive, well-organized, and periodically updated visual merchandising is important for increasing sales, boosting profits, strengthening a store's brand image, and expanding its business.

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Muskan Sen
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272 views

Visual Merchandising Window Size and Layout

Visual merchandising is the art of product presentation and store layout design. It aims to attract customers, educate them about products, and inspire purchases. Key elements of visual merchandising include store fixtures, floor layouts, window displays, and the strategic grouping of similar products. Maintaining attractive, well-organized, and periodically updated visual merchandising is important for increasing sales, boosting profits, strengthening a store's brand image, and expanding its business.

Uploaded by

Muskan Sen
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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VISUAL

MERCHANDISING
What is Visual Merchandising

 Visual merchandising is the art of presentation,


which put the merchandise infocus.
 It educates thecustomer and create desire to
buy.
 Its a presentation of astore.
 The objective of a store sale promotion plan.
 Ateam involved- the senior management,
architects, merchandising managers, buyers,
the visual merchandising director, industrial-
designers, and staff is needed.
VISUAL MEANING
Relating to the sense of sight.

MERCHANDISING MEANING
Merchandising is a marketing
practice in which the brandor
image from one product or
service is used to sell another
Definition of VisualMerchandising
• Visual merchandising is coined as the Art of Retailing.
Related o the world of apparel and fashion visual
merchandising has great impact and utmost relationin
retailing.
There is a saying -“Give the customer a reason tobuy”.
• Visual merchandising can be simply defined as the
physical presentation of products. It is the coordination
of all physical elements of a business to project the
right image. Visual merchandising has increased
tremendously in importance with the growth of self-
service retailing.
The purpose of visual merchandising
To make merchandising desirable
To make merchandise easy to locate in the
store
To introduce and explain newproducts
To promote storeimage
 To cajole customers into the store
To show merchandiseassortment
Retail Fixtures

carousels
(circular shape) waterfall

Four-way-rack Dump
Tables/bins T-Stand
FLOOR or
window
LAYOUT
STRAIGHT FLOOR LAYOUT
( GRID DESIGN)
Best used in retail environments in which majorityof
customers shop the entire store

Can be confusing and frustrating as it is difficult to


see over the fixtures to othermerchandise

Forcing customers to back of large storemay


frustrate and cause them to lookelsewhere

Most familiar examples for supermarketsand


drugstores
DIAGONAL FLOORLAYOUT
Good store layout for self-service typeretail
stores

Offers excellent visibility for cashierand


customers

Movement and traffic flow in the storeis


smooth
ANGULAR FLOOR LAYOUT
( CURVING/LOOP –RACETRACKDESIGN)
Best used for high-end stores

Curves and angles of fixtures andwalls


makes for more expensive store design

Soft angles create better traffic flow


throughout the retail store
GEOMETRIC FLOOR LAYOUT
(SPINE DESIGN)

Is a suitable store design for


clothing and apparel shops.

Uses racks and fixtures to create


interesting and out- of- the –
ordinary type of store design
without a high cost.
MIXED FLOORLAYOUT
(FREE FLOW DESIGN)
Incorporates the straight,diagonal
and angular plans

Helps generates the most functional


store design

Layout moves traffic towards walls


and back of the store
Storage, Receiving, Marketing

Underwear
Dressing Rooms

Tops
Accessories

Hats andHandbags
Checkout counter
Stockings

Clearance Items

Tops
Pants
CasualWear

Skirts andDresses
Feature Feature
Jean
s

Open Display Window Open Display Window


WINDOW SIZE AND STYLE

 Closed windows
 Open-back windows
 Closed windows
 Shadow box window
 Focal/Angled windows
 Rack windows
 No window
WINDOW SIZE AND STYLE
• Closed windows:- These are usually Seen in
department stores. With a large pane of glass at the
front
• A solid back wall and two solid walls and a door, these
window resemble a room.

• Open back windows:- These have no back wall but may


have side walls. Many retailers prefer them because
they make the interior of the shop visible from outside.
Closed window
Open back window
• No window :- shopping arcades often have
good examples of stores with no windows. The
whole front of the store is expressed to the public
with only grille to separate the store from public
in the evening.
Related display
Rack window
• Corner window:- The windows wrap around a
corner. In this windows groupings should be
dressed towards the centre of thearc.
• Arcade/ angle window:- The door is set
back from the windows. In this case, part of the
display should be facing the pavement to gain the
customer’s attention.
• Showcase window:- stores that specializein
small items such as jewellary often rely on
showcase windows to attract the customer’s
attention.
Corner window
Showcase window
Importance of visual
merchandising
• Increase Sales
generation
• Profit
• Expansion of the
store
• Corporate image
TIPS FOR GOOD VISUAL
MERCHANDISING
1. Take It Outside- If the weather's good and you're allowed to do so,
set up a display of merchandise outside your store. This can create
a sense of excitement and buzz: consider a "Street Faire"
environment, with flags and balloons.

2. Identify Everything- Customers are in a hurry. Use signage to


identify not only departments but categories -- this will help
customers pinpoint what they need and inspire additional
purchases.

3. Set The Mood With Windows- Store windows are incredibly


valuable merchandising territory: use them to set the mood of the
event or sale you're having. This mood should match the mood your
customers want to experience after buying from you: do they want
excitement, family fun, romance?
4. Embrace All The Senses:- Great merchandising appeals to more
than the eyes. Consider how your store sounds, smells, and even
feels are all of these 'messages' you're sending with music, scents,
and other environmental factors in keeping with the displays you
create? You can evoke senses without addressing them directly. For
example, putting a pair of red bowls and spoons with a display of
tomato soup can get mouths watering!

5. Show the customers How It Will Look At Home


Use your displays to show customers how the merchandise will look
in their home:
Example:-
if you're selling furniture, set up a grouping of
chairs. jewelry presented in the gift box,
perhaps with some curls of ribbon still clinging
to the box...
6.Group Like With Like/Theme
Organize your store logically: customers should be able to find
all of one type of merchandise easily. Create 'groupings' within
categories, so all the merchandise that is one color, type, price
or size is positioned together.
7.Group By Lifestyle
Display merchandise from several categories -- that all share
the same theme in the appropriate home or workplace
setting. For example, in an office
supply store, a display could reflect the workplace of a high-
tech wizard.

8.Use the Spotlight


Lighting attracts customers.
Like- Dramatic lighting doesn't have to be expensive:
well placed spotlights can draw attention to key pieces of
merchandise. Make sure to use spotlights within your
store as well as in the windows!
9. Change the Displays
A great display is the first time the customer sees it. But if
Often-
the customer sees that same display next week, and the week
after that? Suddenly the display is not so great. It's boring, the
same-old, same-old...and customers don't come back to boring
stores!
Plan on changing your displays atleast weekly.

10.Don't Be Afraid Of Color-


Strong color can have strong results: plan your displays around
a central color that pops and captures the customer's attention.
Try to have a different color each week: if you've used yellow
as your central color this week, go with purple or blue next
week -- not red or orange!

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