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Process of Identifying A Trend

Trend analysis involves collecting information to identify patterns and predict future events. Trend spotters notice emerging trends in areas like fashion. To project trends, analysts assume the future will logically follow the past. Trends last longer than fads, which spread and disappear quickly within one season. Examples of trends include styles that remained popular for years, while fads are short-lived crazes that fade after brief popularity.

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Rhea Selvia Lagat Abutanmo
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130 views

Process of Identifying A Trend

Trend analysis involves collecting information to identify patterns and predict future events. Trend spotters notice emerging trends in areas like fashion. To project trends, analysts assume the future will logically follow the past. Trends last longer than fads, which spread and disappear quickly within one season. Examples of trends include styles that remained popular for years, while fads are short-lived crazes that fade after brief popularity.

Uploaded by

Rhea Selvia Lagat Abutanmo
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PROCESS OF

IDENTIFYING A TREND
• Trend analysis is the widespread practice of collecting
information and attempting to spot a pattern in the
information. It may used to predict future events or
estimate uncertain events in the past.
• Trend Spotting is the identification of new trends.
• - Trend spotting is attempting to see the future
in the present (Rehn and Lindkvist, 2013).
• Trend Spotter - They are the people who notices and
reports on new fashions, activities that people are
starting to do.
• Projecting Trends - assumes the future will be a logical
extension of the past
• Trend and Fad
• Fad- Typically spread quickly but disappear equally
quickly. The easiest way to categorize a fad is one word:
short-lived.Typically, fads last for a total of one season. A fad
is often referred to as “catching on” with the larger
population, but will often fade as quickly as it appeared.
The easiest way to remember a fad is through a simple
alliteration: fads fade. Although engaging in fads can be
fun, they are often not worth investing a large amount of
money or time.
• Trends- Trends have a much longer lifespan than fads.they
can continue to be fashionable for years and even
decades. The primary difference between a trend and a
fad is that trends have the potential to be long-term
influences on the market.
• Activity
• Differentiate trend from fad
• Present 2 examples for trend
• Present 2 examples for fad

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