Scribd
Upload
34 views20 pages

Welcome To Strategic Management: My Name Is Ray Van Ness Please Call Me " "

The professor introduces himself and provides his background before discussing how the strategic management course will be run as an experiential workshop focused on developing skills like critical thinking, teamwork, and effective communication. Students will be divided into teams to complete assignments from the textbook and case studies.

Uploaded by

Kemal Muhammad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
34 views20 pages

Welcome To Strategic Management: My Name Is Ray Van Ness Please Call Me " "

The professor introduces himself and provides his background before discussing how the strategic management course will be run as an experiential workshop focused on developing skills like critical thinking, teamwork, and effective communication. Students will be divided into teams to complete assignments from the textbook and case studies.

Uploaded by

Kemal Muhammad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 20

Welcome to

Strategic Management
BMGT 682

My name is Ray Van Ness


Please call me “Ray”
Greetings & Introductions
Please take a minute
and introduce yourself
To the people sitting around you
AND
Say hello to old friends
My background…
… the prism through which all information I give you is filtered
ACCOUNTANT to EXECUTIVE to ENTREPRENEUR to PROFESSOR

20+ years in business followed by 30+ years of teaching:


• Started as as general accountant
…then…
• Traveling Internal Auditor for International shoe manufacturing Corp.
• Cost Accountant in steel industry
• Corporate Controller in photographic industry
• Vice President of Finance, elected to board of directors, later elected as
Executive VP, then President & CEO, in photographic and graphic arts industry
• Entrepreneur: Purchased multiple growth oriented corporations
• Later sold businesses, retired for a few days and began another career as an
educator
Here I am, 30 + years into my teaching career 
It is –
More about PROCESS
and

Less about NEW CONTENT


You are encouraged to focus on thinking and acting in unique
ways…
Dare to challenge the status quo and still be likeable…
How will Your Course
be conducted?

This course will be conducted as a


Professional Development Workshop

• It will be EXPERIENTIAL with competing OPINIONS and energetic


DISCUSSIONS and you should expect to experience CREATIVE TENSION

• Strategic Concepts will be presented by you

• Case Studies will be presented by you

• Merger Activities & Strategic Debates will be by you


It is about:
1. ASSESSING corporate strengths, weaknesses, opportunities and threats.

2. CONTEMPLATING effective corporate strategies for capitalizing on strengths to take


advantage of opportunities and minimizing weaknesses and threats.

3. TEAM WORK ABILITY


4. PEOPLE SENSITIVITY SKILLS


5. CRITICAL THINKING SKILLS


6. COMMUNICATION SKILLS
 Practice communicating financial information
 Practice communicating strategies

 Practice capturing and maintaining the attention of others
7. POWERS OF PERSUASION SKILLS
 Effective managers must develop strong persuasion skills
 Aristotle, the Greek philosopher, identified three methods of persuasion and effective managers
have mastered each:
 Logos = Persuasion by REASONING
 Pathos = Persuasion by EMOTIONAL APPEAL
 Ethos = Persuasion by CHARACTER
You are encouraged to practice each of these persuasion skills
Course Purposes and Objectives
CRITICAL THINKING
To create an environment that supports critical thinking and encourages
creative problem solving
CREATIVE TENSION
To provide an environment where differing opinions are seen as a valuable and
productive source for CREATIVE TENSION.
Thought: You learn more from the person who disagrees with you than from the
one who agrees.
SKILLS & TOOLS
To add to your arsenal of management skills and abilities.
PEER LEARNING
To support and encourage the process of peer-to-peer (coworker) learning.
Thought: Asking for and listening to opinions of coworkers offers not only a rich
opportunity for learning but also the likely benefit of endearment.
EFFECTIVE EXPRESSION & PERSUASION
To encourage and support the practice of expressing appropriate personal
opinions, thoughts, concerns, and ideas in a persuasive manner.
Syllabus: Distribution & Discussion

Syllabus -- click
Formation of 6 Teams

The Professor has divided the class into 6 distinct Teams

Teams will elect (3) leaders for their team


(President, VP, & Secretary)

BONUS: Pres earns 200 points, VP earns 150 points;


Secretary earns 250 points
Take a Break – and --

Elect your team officers


Team Assignments (see syllabus)
Team 1:
Team 2:
Team 3:
Team 4:
Team 5:
Team 6:
Team 6: You will be presenting Chapter 2: Charting A Company’s Direction. Power Points
are on the course website to help you with your planning. Select a MAXIMUM of 20 slides for
your presentation.

Team 1: You will be presenting Case 10: Chipotle –


SEE pages 13-17 of your SYLLABUS for directions.

Teams 2, 3, 4, & 5: Read Chapter 2 in the text AND read Case 10 – page C-140)

Members of teams 6 and 1 please see me immediately after class


Brief points…
Thoughts about Strategy
Strategic Questions

1. What’s the company’s present situation?

2. Where does the company need to go from here?

3. How should it get there?

A company’s answer to
“How it will we get there?” is its strategy
 Consists of Management’s
competitive moves and business approaches
 Combines
planning, decision-making, and actions

 Strategies can be:


OFFENSIVE
(primary goal: grow market share; pressure competitors)

CONSERVATIVE
(primary goal: avoid risks; minimize confrontations with strong
competitors)
 How to grow the business
Strategy
 How to please customers is HOW
to . . .
 How to outcompete rivals
 How to manage each functional division
(R&D, production, marketing, HR, finance, and so on)

 How to respond to changing market conditions


 How to achieve a competitive advantage and
targeted levels of performance
Successful firms develop bases for competitive advantage

1. Cost leadership (Advantage: Known for low prices)


(Wal-Mart)
2. Differentiation (Advantage: Distinctive, desirable features to product or
service) (Harley-Davidson)

3. Narrow market niche (Advantage: able to satisfy the need and desires of
customers within a micro market)
(Antique Car parts companies)
4. Developing superior expertise and resources (Advantage: able to make it
difficult for competitors to replicate products or services)
(Microsoft)
2 and 4 are very closely related
Strategies are always works in progress…

 Shifting market conditions


 Technological breakthroughs
 New actions by competitors
 Evolving customer preferences
 Emerging market opportunities
 Creative thinking
 Crisis situations

Company strategies are generally partly Proactive and partly Reactive


Strategies planners ask:

In summary,
Strategic planners think, plan, and act…. Now it’s your turn…
Movie, Meeting, Closing comments

(1) Movie: Starbucks: Quest for Healthy Growth


[10 minutes]
(2) Closing comments
(3) Professor meeting with Team 6 and Team 1

You might also like