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Presentation Intel On Intel

This document discusses Intel's successful ingredient branding campaign called "Intel Inside". In the first year, worldwide sales rose 63% and awareness of the Intel logo grew from 24% to 94% within 5 years. The campaign transformed Intel from a commodity processor maker into a valuable consumer brand. It established Intel as the sixth most valuable brand in the world by 2001. The document also notes that Intel launched an education initiative called the Intel Learning Series in 2007 to expand technology education.

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94 views

Presentation Intel On Intel

This document discusses Intel's successful ingredient branding campaign called "Intel Inside". In the first year, worldwide sales rose 63% and awareness of the Intel logo grew from 24% to 94% within 5 years. The campaign transformed Intel from a commodity processor maker into a valuable consumer brand. It established Intel as the sixth most valuable brand in the world by 2001. The document also notes that Intel launched an education initiative called the Intel Learning Series in 2007 to expand technology education.

Uploaded by

tajul1994bd_69738436
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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WELCOME

Group 04
Name ID Number
Shormila Ahmed 126

Fahim Rokoni 127

Tajul Islam 128

Md. Obaidur Rahman 129

Ema Akter Popy 130


Ingredient Brand Campaign
American multinational corporation and
technology company
 Founded: July 18, 1968, Mountain View,
California, United States
 Headquarters: Santa Clara, California, United
States
 Revenue: 55.35 billion USD (2016)
 Net income: 11.42 billion USD (2016)
 Founders: Gordon Moore, Robert Noyce
Now presenting…

Md. Obaidur Rahman


ID-129
Case Summary
 This case study demonstrates how a successful ingredient brand
campaign can transform a commodity product into a valuable
consumer brand.
 In the 1st year of Intel’s brand campaign “Intel Inside”, worldwide sales
rose 63%. Awareness of Intel logo amongst European PC purchasers
grew from 24% to 94% within 5 years. In 2001, Intel was listed as the
sixth most valuable brand in the world. In 2007, Intel created a kid
friendly processor as an initiative called Intel learning series to expand
education in technology.
 They are going to take future leadership of technology business which
is indicated by their new title, “Sponsors of Tomorrow”.
Now presenting…

Ema Akter Popy


ID-130
What is ingredient branding ?
Is a marketing strategy where a component or an
ingredient of a product or service is pulled into the
spotlight and given its own identity.
Question 1
How Intel changed ingredient-
marketing history?
What did it do so well in those initial
marketing campaigns?
History was made

 Intel had no way to distinguish itself


 Choose a name for its latest processor introduction that
could be trademarked
 Choose “Pentium” and launched the “Intel inside” campaign
 Helped move the Intel brand name outside the PC and into the
minds of customers
Now presenting…

Fahim Rokoni
ID-127
Story behind success

 Build strategic alliance with stakeholders

 Give them rebates to support Intel’s marketing


strategies
Advertising their products by ‘’Bunny People’’ and
‘’Blue Man”
 Develop new products for new target market
Now presenting…

Tajul Islam
ID-128
Evaluation of Intel’s effort

 In 1991, Intel launched "Intel inside" logo.


 First trademark in the electrical component industry.
 People will wonder, "Why don't they use Intel chips?
Are they using something cheaper, or not as good?
 The rate of Pc buyer with Intel’s processor soared to 94 percent
from 24% only.
Effort to create a brand name

The Intel Inside campaign aimed to


"educate both the retail sales associates
and the consumers about the value of
Intel microprocessors
Success and loss

New improved products have been continuing to be regularly


launched. Classmate PC, Learning Series in 2007, Atom
processor brought in turn a big revenue for the company.
They lost their “traditional value” that is the familiar “Intel
Inside” tagline.
Some people who identify themselves with the old tagline will
find it difficult to get used to the new slogan.
“Sponsors of Tomorrow” emphasized their new slogan and
highlighted their role in changing the future of technology
Thank You!

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