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No 72, Keonics Electronic City, Phase-I Hosur Road, Bangalore Dipanita Deb Lala. Owner/Manager

The document provides an executive summary for a new cafe called NO 72, KEONICS ELECTRONIC CITY, PHASE-I. The cafe aims to provide quality food, drinks, and service at reasonable prices. It will offer coffee drinks, smoothies, starters, and teas. Specialties include breakfast sandwiches and baked goods. The cafe plans to open from 6 AM to 5 PM on Saturdays and Sundays, and accept various payment methods. Goals are to become well-known locally and potentially expand to new locations and catering. The target market is coffee drinkers aged 18+, and competition includes two nearby cafes.

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67 views

No 72, Keonics Electronic City, Phase-I Hosur Road, Bangalore Dipanita Deb Lala. Owner/Manager

The document provides an executive summary for a new cafe called NO 72, KEONICS ELECTRONIC CITY, PHASE-I. The cafe aims to provide quality food, drinks, and service at reasonable prices. It will offer coffee drinks, smoothies, starters, and teas. Specialties include breakfast sandwiches and baked goods. The cafe plans to open from 6 AM to 5 PM on Saturdays and Sundays, and accept various payment methods. Goals are to become well-known locally and potentially expand to new locations and catering. The target market is coffee drinkers aged 18+, and competition includes two nearby cafes.

Uploaded by

Dipanita Deb Lala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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NO 72, KEONICS

ELECTRONIC CITY, PHASE-I


HOSUR ROAD, BANGALORE
DIPANITA DEB LALA.
OWNER/MANAGER.
EXECUTIVE SUMMARY

 MISSION: To provide a friendly, comfortable atmosphere where the


customer can receive quality food, drinks, and service at a reasonable
price.
 OFFERS : My cafe will offer variety of choices to the customers.
Cappuccinos, lattes, espressos, smoothies ,regular coffee, starters, soft
drinks, and tea of all sorts will be available.
 SPECIALITIES: Will serve deli-style breakfast sandwiches with the freshest
ingredients, muffins, cinnamon rolls, coffee cake, and other tasty treats.
 PAYMENTS: Will accept those mode of payment. (G-Pay, paytm, cash,
Amazon pay.)
 TIMINGS: Will open from 6:00A.M to 5P.M. Will available in Saturdays and
Sundays.
GOALS AND STRATEGIES

• SHORT-TERM GOAL: Use the quality of our service and good advertising to
soon become well-known throughout whole Electronic city.

• LONG-TERM GOAL: Expand the business to other locations and include


catering.

• Strategy: Work hard to have the best-tasting coffee, treats, and service in
town and surrounding areas.
MARKET ANALYSIS

• TARGET MARKET: My target market will be to anyone who enjoys coffee.


But I will mainly target people age 18 and older, both male and female,
and who are of the working class.

• COMPETITION: Based on my research, my major competitors would be


Mesa Lounge Bar and Coffee shop and Barista in Electronic city, phase 1
itself, which are leading on basis of their popularity.

• MARKET TRENDS: Coffee is the drink of choice for many people across the
world. Every morning millions of people rely on their morning fix to get
going for the day.
STRATEGY AND DECISIONS

MARKETING FINANCING
• Planning to make flyers to put on • Planning to use my graduation
cars that have my business name, money (Scholarship, Cash prizes).
logo, and address on them. • Will use my savings account .
• It will also listed in the opening • Having back-up money and more
date that if you bring the flyer in than enough to bear start-up
through the first week of opening costs.
date you will get 20% off any • No need to pay rent as my uncle
drink of any size. is having rooms over there which
he is letting me use the room.
• Prices will be reasonable, not too • I hope that after those savings in
high or too low. costs, in few years I will have
enough money to buy my own
building.

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