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Murugappa Group: Submitted By: - Harshit Gupta 126KC

The Murugappa Group is a conglomerate founded in 1900 in Chennai, India. It has grown to include 28 entities and generates annual revenue of 37,000 crores ($5.3 billion). However, it is not as well known nationally as other Indian business groups. The advertisement aims to introduce the wide range of products and services offered by Murugappa across industries like agriculture, food, and manufacturing. It highlights their presence in various consumer segments and industries. The Hindi version received over 2.7 million views compared to 738,000 for the Tamil version, showing its effectiveness in increasing awareness of the group outside its home market.

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Harshit Gupta
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34 views7 pages

Murugappa Group: Submitted By: - Harshit Gupta 126KC

The Murugappa Group is a conglomerate founded in 1900 in Chennai, India. It has grown to include 28 entities and generates annual revenue of 37,000 crores ($5.3 billion). However, it is not as well known nationally as other Indian business groups. The advertisement aims to introduce the wide range of products and services offered by Murugappa across industries like agriculture, food, and manufacturing. It highlights their presence in various consumer segments and industries. The Hindi version received over 2.7 million views compared to 738,000 for the Tamil version, showing its effectiveness in increasing awareness of the group outside its home market.

Uploaded by

Harshit Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Murugappa Group

Submitted By: -
Harshit Gupta
126KC
Premise
1900 Founder Executive
Chairman
• Founded • Founded • M.M.
In by A.M. Murugap
Chennai. Murugap pan
pa.

This Advertisement was only to illustrate their range of products. They are
like the Tata’s and the Birla’s of southern India. Rest of India is oblivious
about their their range of products and the competitive price they
provide to people.
Reason for choosing the
advertisement
Murugappa group, founded It has this advertisements to
It is not as recognized as
in 1900 was one of the showcase the different types
Tata's or Birla’s, but it has a
brands that built India after of products that the group
solid revenue of 37000
the British left, and during manufactures from Tea,
crores ($ 5.3 Billion).
the license raj. Sugar to Farm Chemicals.

I did not not know before This is the first


seeing this advertisement, advertisement that they
that this group has deep have released in Hindi. They
roots and manufactures want to capture the Hindi
large number of products. speaking population also.
Target Audience
The target audiences are
farmers, traders, tea shop As said earlier, they want to
owners etc. They are targeting increase their base to Hindi
most segments because they speaking audiences living in
have 28 entities under their southern states as well as their
belt, which sell almost home turf.
everything.

The Hindi advertisement


garnered 2,749,813 views and The advertisement had a saying
the Tamil one garnered 738,889 that “Many Brands, One group”.
views , clearly achieving its This induces a familial bond.
target.
Change in brand's perception
This advertisements was made They followed Six degrees of
to bring to the attention of separation which, is the idea
people that Murugappa is not a that all people are six, or fewer,
brand, it is a family, and as a social connections away from
family it provided these each other. This make it more
products and services to its familial, and more families want
members. to use this product.

People didn’t know that


Murugappa was into a whole lot
of products. The only major
product that majority knew was
Carborundum Universal Ltd
(CUMI).
Performance and Likeability of the
advertisement
The advertisement conveyed to
There were happy faces
the audience that they were
All the products were concisely throughout the ad. whether it is
present in every segment
described. taking a vehicle loan or buying
whether its dairy thickener,
fertilizers.
sugar or heavy industries.

The Hindi advertisement


garnered 2,749,813 views and
So the performance and the
the Tamil one garnered 738,889
likeness of this advertisement is
views, which shows that in
good.
Hindi speaking population there
is a clear likeness of the group.
Thank You
References

1. https://www.youtube.com/watch?v=A54MAh7C_ug
2. https://en.wikipedia.org/wiki/Carborundum_Universal
3. https://en.wikipedia.org/wiki/Six_degrees_of_separation

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