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BBA 301 Decision Making

This document discusses decision making and the decision making process. It defines decision as a choice between alternatives and decision making as the process of selecting an action to produce desired results. The document outlines the steps in the decision making process as identifying problems, developing alternatives, evaluating alternatives, choosing an alternative, implementing the decision, and following up. It also describes different types of decisions as strategic, routine, structured/programmed, and unstructured/non-programmed. The significance of decision making for goal achievement, employee motivation, resource utilization, and managerial performance is highlighted.

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LAVANYA TIGGA
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
233 views

BBA 301 Decision Making

This document discusses decision making and the decision making process. It defines decision as a choice between alternatives and decision making as the process of selecting an action to produce desired results. The document outlines the steps in the decision making process as identifying problems, developing alternatives, evaluating alternatives, choosing an alternative, implementing the decision, and following up. It also describes different types of decisions as strategic, routine, structured/programmed, and unstructured/non-programmed. The significance of decision making for goal achievement, employee motivation, resource utilization, and managerial performance is highlighted.

Uploaded by

LAVANYA TIGGA
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Department Of Bachelor OF

BUSINESS ADMINISTRATION

PRINCIPLES OF MANAGEMENT
BBA (N) - 301

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga
Learning Outcomes
 To understand the concept of decision and
decision making with a view to make effective
decisions.
 To understand the process involved in decision
making.
 To learn about the types of Decisions

 The Significance of Decision Making

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Introduction
 Decision: A choice made from available
alternatives
 Decision making is the process by which
individuals select a course of action among
several alternatives to produce desired results.
 According to P. F. Drucker – “Whatever a
manager does he does through making
decisions.”

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


 Essence of Management

Planning Organizing

Functions of
Management

Leading Controlling

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Decision Making Process

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Step 1:
 Every decision starts with a problem, a
discrepancy between an existing and a
desired condition.

 Managers also have to be cautious not to


confuse problems with symptoms of the
problem
IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga
Steps 2 & 3:

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Steps 4 & 5:

 Analysing Alternatives

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Step 6:

Best Alternative

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Steps 7 & 8:

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Types of Decisions
1. Strategic
2. Routine
3. Structured Problems and Programmed Decisions
4. Unstructured Problems and Non-Programmed Decisions

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Strategic Decisions
 Focus on what the next step is and what is the
best way to get there
 Requires some degree of analysis and the

ability to prioritize

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Routine Decisions
 Repetitive in nature
 Requires little thinking

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Structured Problems and Programmed
Decisions
 Structured problems are straightforward,
familiar, and easily defined.
 Programmed Decision: Repetitive, Routine,

goals are clear and Specific


 Handled by Lower level Managers

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


Types of Programmed Decisions

1. Procedure:
 A series of sequential steps a manager uses to
respond to a structured problem.
2. Rule:
 An explicit statement that tells a manager what
can or cannot be done.

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


3. Policy:
 A guideline for making a decision.

Example of policy statements:


 The customer always comes first and should
always be satisfied.
 Employee wages shall be competitive within
community standards
IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga
Unstructured Problems and Non-
Programmed Decisions
 Problems that are new or unusual and for
which information is ambiguous or incomplete.
 Nonprogrammed decisions are unique and

nonrecurring and involve custom-made


solutions.
 Handled by Upper level Managers

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga
 Achievement of Goal/ Objectives:
 Employee Motivation

 Proper utilization of Resources

 Selecting the Best Alternative

 Evaluation of Managerial Performance

 Indispensable Component

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga


IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga
References
 Robbins, S. P: Management, Prentice Hall.
 L M Prasad: Principles and Practice of Management

IEM/ BBA/ Principles Of Management/ Decision Making by Lavanya Deepika Tigga

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