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Headquarter - Dallas, US Parent Company - Match Group Sector - Social Networking

Tinder is a social mobile dating app that allows users to like or dislike other users' profiles by swiping right or left. Users can chat if they both swipe right on each other. Founded in 2012, Tinder now processes over 1 billion swipes per day and facilitates 12 million matches daily. The company employs a freemium business model with premium subscriptions like Tinder Plus and Tinder Gold that unlock additional features.

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Sneham Roy
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59 views

Headquarter - Dallas, US Parent Company - Match Group Sector - Social Networking

Tinder is a social mobile dating app that allows users to like or dislike other users' profiles by swiping right or left. Users can chat if they both swipe right on each other. Founded in 2012, Tinder now processes over 1 billion swipes per day and facilitates 12 million matches daily. The company employs a freemium business model with premium subscriptions like Tinder Plus and Tinder Gold that unlock additional features.

Uploaded by

Sneham Roy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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▪ Social search mobile app, most often used as a dating site, that allows users to like (swipe right)

t) or dislike (swipe left) other users, and allows users to chat if both
parties like each other

▪ Founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney Wolfe

▪ Launched in 2012
Headquarter – Dallas, US
▪ Timeline Parent Company – Match Group
Processes over one
billion swipes per day, Opened first office, Sector – Social Networking
twelve million Tinder Boost went 3.7 million paid
matches per day 2015 live 2017 subscribers 2019

2014 Introduced 2016 Tinder Online 2018 Planning Tinder


rewinding Lite

▪ Revenue Projection 2018 - 3.8 million total subscribers, generated more than $800Mn revenue
Business Model Microservices
 Tinder Plus (Freemium Model) : special
features like – unlimited swipes, passport,
rewind feature
 Account Login/Authentication – Vendors
 Tinder Gold : extension of Tinder Plus,  In-app Payment
exclusive paid service ,new Likes
 Geolocation
You feature
 Notifications
 Sponsored Profiles :Various corporate  Social Media Integration (Facebook,
and events have started partnering with Instagram)
Tinder  Match Queue
 Conversations Queue
 Boost : Makes user’s profile the top profile  Swipe
in the area for 30 minutes, Increases the
chances for a match for up to 10x more
profile views

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