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Agenda US Hotel Industry Facts: Marriot & Hilton Brands Data Analysis Key Results Conclusion

The document provides an agenda for a presentation on the US hotel industry. It will include facts about major brands Marriott and Hilton, data analysis of the industry, key results from the analysis, and a conclusion.

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Mohit Chetwani
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43 views4 pages

Agenda US Hotel Industry Facts: Marriot & Hilton Brands Data Analysis Key Results Conclusion

The document provides an agenda for a presentation on the US hotel industry. It will include facts about major brands Marriott and Hilton, data analysis of the industry, key results from the analysis, and a conclusion.

Uploaded by

Mohit Chetwani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Agenda

US Hotel Industry

Facts: Marriot & Hilton Brands

Data Analysis

Key Results

Conclusion

Group 6,
8, Section-A
Section-B
US Hotel Industry Facts: Marriot & Hilton Data Analysis Key Results Conclusion

US Hotel Industry

Objective: To understand the consumer behaviour towards for OTT (over the top) platform subscriptions (i.e.
Hotstar, Netflix and Amazon Prime) in India

Assumptions:
- User-generated content (UGC) platforms like YouTube are not considered for analysis
- Consumer behavior towards 3/5 major OTT players in India based on Monthly Active Users (MAU) i.e. Hotstar,
Amazon Prime & Netflix has been analyzed

Group 6, Section-A
US Hotel Industry Facts: Marriot & Hilton Data Analysis Key Results Conclusion

US Hotel Industry

Objective: To understand the consumer behaviour towards for OTT (over the top) platform subscriptions (i.e.
Hotstar, Netflix and Amazon Prime) in India

Assumptions:
- User-generated content (UGC) platforms like YouTube are not considered for analysis
- Consumer behavior towards 3/5 major OTT players in India based on Monthly Active Users (MAU) i.e. Hotstar,
Amazon Prime & Netflix has been analyzed

Group 6, Section-A
DATA ANALYSIS

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