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Presented by Fatima Zahra Maryam Rafique Adnan Madni Ayesha Masood

Hyperstar is a chain of hypermarkets in Pakistan operated as a joint venture between Carrefour and MAF. Carrefour opened its first Hyperstar store in Lahore in 2009, with additional stores later opening in Karachi and other cities. Hyperstar aims to be the benchmark of modern retailing in Pakistan by focusing on customer expectations. It has various departments like services, commercial, and information technology to manage operations. Hyperstar utilizes tools like RFID, EDI, and enterprise systems to facilitate communication and data sharing across departments and organizations.

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Fatiima Tuz Zahra
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75 views

Presented by Fatima Zahra Maryam Rafique Adnan Madni Ayesha Masood

Hyperstar is a chain of hypermarkets in Pakistan operated as a joint venture between Carrefour and MAF. Carrefour opened its first Hyperstar store in Lahore in 2009, with additional stores later opening in Karachi and other cities. Hyperstar aims to be the benchmark of modern retailing in Pakistan by focusing on customer expectations. It has various departments like services, commercial, and information technology to manage operations. Hyperstar utilizes tools like RFID, EDI, and enterprise systems to facilitate communication and data sharing across departments and organizations.

Uploaded by

Fatiima Tuz Zahra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presented By

Fatima Zahra
Maryam Rafique
Adnan Madni
Ayesha Masood
History of Carrefour
Hyperstar
 Carrefour is a French multinational retailer in Greater Paris. It is one of the
largest hypermarket chains in the world (with 1,452 hypermarkets at the end
of 2011), the second largest retail group in the world in terms
of revenue (after Wal-Mart), and the third in profit (after Wal-Mart and Tesco).

 The Carrefour group was the first in Europe to open a hypermarket, a large
supermarket and a department store under the same roof. They opened their
first hypermarket on 15 June 1963 in Sainte-Genevieve-des-Bois, near Paris in
France.

 Hyperstar (Carrefour’s) in Pakistan

Carrefour opened up its first store in Lahore, Pakistan in a joint venture with
MAF in 2009 under the name of Hyperstar, and a second store in Karachi in
2011, with a third fourth and fifth store under construction in Islamabad
Karachi and Lahore.
Hyperstar Mission
 We are totally focused on meeting the expectations of
our customers. 
 Our mission is to be the benchmark in modern retailing
in Pakistan. 
 Our mission is to be the benchmark in modern retailing
in each of our markets by delivering.
Structure of oganization
Hyperstar sutructure
 There are different departments working at Hyperstar
designed for its development. In the top management
of Hyperstar there is a General Manager who is
managing all the staff at store. The staff working under
GM is related to two different departments i.e.

 Service Department and


 Commercial department.
Service Department
 A service department is part of the factory operations, but does
not produce the factory's output. Rather, it provides services to
the factory's production departments.

 The Services departments of Hyperstar are as following:


1. Human Resource Department
2. Finance Department
3. Information Technology
4. Business Cycle
5. Receiving
6. Security
Commercial Department
 A Commercial department is a retail establishment with a building
open to the public which offers a wide range of consumer goods
such as clothing, house wares, furniture and appliances.

 In Hyperstar Commercial department includes 5 different


department head which are related to different department i.e.

1. Heavy House Hold (T.V, Sound System, Mobility and watching


machines)
2. Light House Hold (Toys, Stationary and Office Equipment)
3. Textile (Clothes, Bags and Shoes)
4. Fast Moving Consumer Goods (Grocery)
5. Market (Butchery, Fishery and Bakery)
INFORMATION SYSTEM
 Information system is an integrated set of components for
collecting, storing, and processing data and for delivering
information, knowledge, and digital products.
 In this part Hyperstar provides a clear picture about Information
systems used in Hyperstar in terms of size and type of them. Also,
Hyperstar highlight some gadgets or tools that are facilitated
Hyper star's operations, Actually, the sizes of information systems
that are used in Hyperstar are various. They use
1. Personal IS
2. Departmental IS
3. Inte-organization IS
Each of them have limited functions.
Personal IS
 Personal IS a certain system that allows to individual to collect,
process, analyze and store information that will provide
individual with more values and benefits.

Departmental IS

 Departmental IS a system that allows sharing, gathering,


analyzing and storing information between departments.

 Hyperstar has several departments like: Accounting, , Human


Resources, Sales, and other departments, so they need to
applications in order to coordinate and communicate with each
other to conduct their operations in proper way.
RFID
 Hyperstar used RFID technique (Radio Frequency Identification)
that enables information to be shared, stored and exchanged
among departments. Basically, RFID is used radio frequency
electromagnetic field (radio waves) to transfer data between
departments.

 RFID can save large amount of data so no need for additional


systems for saving data.

 RFID application is used in payment processes, because it


provides quick and precise services.

 RFID can arrange items or products in warehouses.


Enterprise-Wide IS

 Enterprise-Wide IS a type of information system that supports


and facilitates internal and external operations; also it's a useful
tool that allows companies to integrate information across
operations on a company-wide basis.

Inter-Organization IS

 Inter-organization IS are systems that exceed the company's


boundaries and allow to communicating and collaborating with
foreign business partners. Hyperstar expanded internationally so
they need to gadgets or effective tools to communicate with them
at possible lowest cost.
EDI
 Hyperstar used EDI that enables to communicate and
collaborate effectively with other foreign organizations.

 EDI (electronic data interchange) application used to transfer


electronic and business data between organizations without
human intervention.

 Also it enables organizations to share commercial, logistical and


financial information so it is considered as collaborative tool and it
is used for the electronic exchange of information.
Tools For Communication
Communication is very important tool to drive business in Hyperstar.

Hyperstar is using following tools for communication:

 Security department is usingWalky Talky


 Market department is using Telephonic and Wireless tools such as
Walky Talky
 Service department is using Extension.
 Commercial department uses Desk phones.
TASK DESIGN
General
GeneralManager
Manager
(G.M)
(G.M)

Store Manager
Store Manager

Department
DepartmentHead
Head
(D.H)
(D.H)

Section Manager

Supervisor

Staff
REWARD SYSTEM

 In Hypertsar employees are being awarded at different levels and


ways. The reward at managerial level depends on achievement of
target. If target is achieved bonus is given. If the sale is surplus the
surplus amount is distributed among the employees. Annual
increment is also given on annual evaluation basis.

 The sort of strategies motivates employees which result in


beneficial productivity….
SELECTION

Vacancies

Joining Cv's
letters received

Selected
Candidat
es
Short
list cv's
Interview
conduct
TRAINING
Hyperstar main focus is on customer’s satisfaction and for that purpose they
believe that working staff should be fully motivated so that they remain
engaged with their work and provide beneficial results.

Hyperstar is providing training


 Training on Monthly basis
 Training on Daily basis Customer Service
 Orientation of 7 hours is Given to Every New Employee
 Issue resolving Exercise and Suggestions
 Presentation Every Month
 First Aid Training

These all are used in increasing efficiency of staff and employees !!!
DEVELOPMENT
 Hyperstar is also providing allowance to their employees to get
further education in the respective fields. This will develop the
employees and managers so that they can raise the living and
working standards of organization.

FIRING
 In case of any inefficiency or complain the relevant employee give
verbal notice and if still not resolved or corrected is given a final
warning after that if employee is not still corrected then the
employee is terminated.

 
Justice And Equity
 The processes for resolving serious problem
regarding HR are as follows

 If staff did not act upon his duty then supervisor call
the section manager and the section manager inform
the department head and department manager call the
HR manager. HR manager take the right action which
is based on equity and justice. All the employees are
treated equally and all decisions are based on justice.
Contribution To Lower Cost
Do Right at First Time

 Hyperstar believes in the “Doing the right things at first time” strategy
by applying this there are no second attempts and chances of failure
reduce, it comes with an output of maximization of profit and
minimization of cost.

Higher Product Quality


 Hyperstar provides good quality products with a number of varieties
and ranges. Hyperstar is famous for providing quality in variety at
lower cost. It becomes easier for a customer of any class to buy things
according to his desire and financial condition

 The increased number of customers day by day is because of the good


quality and variety available in hyper stores.
Greater customer
Satisfaction
 Hyperstar’s main focus is on customer satisfaction their vision
says “we are totally focused on meeting the expectations of our
customers”. Their top most priority is to get higher level of
customer satisfaction.

 Hyperstar is a best service provider; they take complete


responsibility of providing after sales services till the guarantee of
product Also they are always willing to receive back things after
sales if customer is not satisfied with it.

 They also provide the facility of free delivery of products at home.

 The outcome of this comes with greater satisfaction of customers!!!


Learning Organization

 Hyperstar no doubt is a lot learning organization ,the


monthly basis trainings they arranged about the
system ,the first aid training, about core values of
organization the orientation sessions arranged by them
to motivate their employees’ increase their knowledge
and gave them proper awareness about the culture of
the organization proves them A Learning
Organization.

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