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Ma. Aina H. Sablan: Presented by

The document discusses branding and brand names. It provides characteristics of good brand names such as being short, easy to remember, having no undesirable meanings, suggesting benefits, and providing positive customer experiences. Steps in developing a brand name include coming up with the name, drawing a logo, and creating a tagline. Students participate in activities to analyze brands, create a brand name for a funeral parlor, and take a quiz on branding concepts. They are assigned to edit their brand name design and research the 4 M's of operation.

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Aina Sablan
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60 views

Ma. Aina H. Sablan: Presented by

The document discusses branding and brand names. It provides characteristics of good brand names such as being short, easy to remember, having no undesirable meanings, suggesting benefits, and providing positive customer experiences. Steps in developing a brand name include coming up with the name, drawing a logo, and creating a tagline. Students participate in activities to analyze brands, create a brand name for a funeral parlor, and take a quiz on branding concepts. They are assigned to edit their brand name design and research the 4 M's of operation.

Uploaded by

Aina Sablan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presented by:

Ma. Aina H. Sablan


Entrepreneurship Teacher
 Lets Pray.
 Attendance.
 Greet one another .
 Pick up pieces of garbage under your chairs.
 Arrange and align your seats properly.
 Cellular phone is not allowed during discussion.
 Avoid littering. All trash should be dispose properly.
 Observe silence when someone is talking.

Smile it’s a beautiful day!


 Identify the characteristics
and steps in making a brand
name;
 Create a brand name for a
certain product;
 Reflect on the importance of
a brand name
LOGO GAME

Instruction: Guess the following logo.


 How did you able to distinguish all the
brands?
 What makes the first brand distinct from
the other?
GROUP ACTIVITY: ‘Brand X’ and ‘Brand Y’

Instruction:
You are going to taste two
types of flake brands, labeled as
“Brand X and Brand Y”. Identify
which brand name is better by using
your body senses. Write down your
observation on the board.
BRAND X BRAND Y
BODY Observation Observation
SENSES

Taste How does it taste?

Touch How does it feel?

Smell How does it smell?

Sight What does it looks like?


The name that identifies
specific company or
product. Often how
company becomes
recognizable to
consumers- and
are valuable good
will asset to
business.
Characteristics of a good brand name
1. Short and Easy to spell/ read
Brand with combination of letters or words should be narrower and
is easy to spell or pronounce in all languages.
Characteristics of a good brand name
2. Easy to Recognize/ Remember
Well-recognize brands makes pictures in the minds of purchasers
and makes them easy to remember.
Characteristics of a good brand name
3. No Undesirable meaning/ imagery
Logo design for brand marketing should have integrity in
communicating the image to the perception of costumers.
Characteristics of a good brand name
4. Suggestive Brand Benefits
Logo design for brand marketing should have integrity in
communicating the image to the perception of costumers.
Characteristics of a good brand name
5. Positive Product Experience
Costumers should have positive a positive experience about the
product’s qualities and brand message.
GROUP ACTIVITY: Matching Type
Given here are two sets if image for each characteristic. Identify
which among image best suit the characteristics of a good brand
name.
1. Short and easy to spell/ read
A. B.

2. Easy to recognize/ remember


A. B.
3. No Undesirable meaning or imagery
A. B.

4. Suggestive brand benefits


A. B.

5. product’s experience.
A. B.
Steps of Developing a Brand Name
1. Develop Your Name
The NAME is the key that unlocks brand image in consumer’s mind.
Considering a the personality and good fonts of your brand name.
Steps of Developing a Brand Name
2. Draw Your Logo
The LOGO is the image or symbol that serves as the face of a brand.
Consider the proper use of symbol, shape, size, or color.
Steps of Developing a Brand Name
3. Create a Tagline
The TAGLINE is the memorable phrase that provides consumers with
a quick indication of the product, brand, and market position.

Rexona- “It won’t let you down”

SM- “We got it all for you!”

BDO- “We find ways”


GROUP ACTIVITY: Let’s Perform!
Instruction: You are to market a ‘Funeral Parlor’ in a particular

place, develop a brand name for it. Take note of the comments and
suggestions you’ll discuss within your group by observing the characteristics
and the steps of developing a good brand name.
• Each group will develop a brand name and design/ draw a logo for 10
minutes.
• The rest of the group will evaluate the performance of the presenters. Refer
to the rubrics.
GROUP ACTIVITY: Let’s Promote!
Representative for each group will
Instruction:
present and promote the chosen brand
name for 2 minutes.
Though Provoking
Question :

-How important is a brand


name? Why?
Wrap-Up :

-How are you going to


develop a brand name?
Wrap-Up :

-How are you going to


develop a brand name?
Let’s Have a QUIZ! 10 Items only.
Get a ½ lengthwise of white intermediate paper and answer
the first 5 item ‘true or false’ questions.
1. Well-recognize brands makes pictures in the minds of purchasers and
makes them easy to remember.
2. The brand logo should have the emblem of the companies that portrays
values as the good image or face of a brand. The task is to deliver
significant benefits to the costumers.
3. ‘Short and easy to spell/ read brand’ should have a very complicated
word or meaning.
4. Logo design for brand marketing should have integrity in communicating
the image to the perception of costumers.
5. Brand with combination of letters or words should be hard to spell or
pronounce in all languages.
Let’s Have a QUIZ! 10 Items only.

(6-8). Give the 3 steps of developing a brand name

(9-10). Identify the following photos if it qualifies


the characteristics of a good brand. Answer
“Agree” if it qualifies, and “Disagree” if it is not.

9. 10.
ASSIGNMENT!
A. On a long bond paper, edit you brand name
using Photoshop with short description of the
origin of name, design of logo and tagline`

B. Search the definition of 4 M’s of


Operation. Namely, Manpower, Method,
Machine, and Materials.)

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