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Communication and Work World (Explicated) : Fakultas Ekonomika Dan Bisnis Magister Manajemen

Communication Explicated 2019

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Amirah Ali
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66 views15 pages

Communication and Work World (Explicated) : Fakultas Ekonomika Dan Bisnis Magister Manajemen

Communication Explicated 2019

Uploaded by

Amirah Ali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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FAKULTAS EKONOMIKA DAN BISNIS

MAGISTER MANAJEMEN

Communication
and Work World
(explicated)
This material was prepared by Ardimas Sasdi, Dr. MSi.
Reflective Questions
What is communication?
Why isn’t communication as simple and easy as
the drawing of the rhetorical situation suggests?
What are some of the barriers that interfere
with effective communication?
Elements in Communications Process

Communicators should understand the fundamental elements of effective communications. The above model (a
macromodel) has nine key factors in effective communication. Two represent the major parties— sender and
receiver. Two represent the major tools—message and media. Four represent major communication
functions—encoding, decoding, response, and feedback. The last element in the system is noise, random
and competing messages that may interfere with the intended communication.

Copyright © 2012 Pearson


Education
17-4
Micromodels of Communications

Copyright © 2012 Pearson


Education
17-5
Macromodels
Macromodel is the first model of effective communications.
Macromodel has nine key factors. Two represent the major parties—
sender and receiver. Two represent the major tools—message and
media. Four represent major communication functions—encoding,
decoding, response, and feedback. The last element in the system is
noise, random and competing messages that may interfere with the
intended communication. Senders must know what audiences they
want to reach and what responses they want to get. They must
encode their messages so the target audience can decode them. They
must transmit the message through media that reach the target
audience and develop feedback channels to monitor the responses.
The more the sender’s field of experience overlaps that of the
receiver, the more effective the message is likely to be.
Micromodels
Micromodels especially marketing communications concentrate on
consumers’ specific responses to communications. Figure 17.2
summarizes four classic response hierarchy models. All these
models assume the buyer passes through cognitive, affective, and
behavioral stages, in that order. This “learn-feel-do” sequence is
appropriate when the audience has high involvement with a
product category perceived to have high differentiation, such as an
automobile or house. An alternative sequence, “do-feel-learn,” is
relevant when the audience has high involvement but perceives
little or no differentiation within the product category, such as an
airline ticket or personal computer. A third sequence, “learn-do-feel,” is
relevant when the audience has low involvement and perceives
little differentiation, such as with salt or batteries. By choosing the
right sequence, the marketer can do a better job of planning
communications.
What is Noise
• Noise is anything that interferes with
communication OR any type of disruption
that interferes with the transmission or
interpretation of information from the
sender to the receiver.
Types of Noise
1. Physical (interference that is external to both speaker
and listener e.g. loud party that hampers listening; loud kids
who don’t want to take their nap; irritating hum of your
computer, air conditioner, or heater)
2. Physiological (barriers within the sender or receiver).
Sender side e.g. articulation problems; mumbling, talking
too fast, talking too slow, forgetting to pause, forgetting to
breathe)
Receiver side: hearing problems
https://onthego.fm/4-types-noise-disrupt-communication-non-technical-
problem-podcasters-face/ retrieved on July 23, 2019
Types of Noise
3. Psychological (mental interference in the speaker or
listener. e.g. 1.wandering thoughts, 2. preconceived
ideas. Other preconceived ideas include biases,
prejudices, presuppositions, and closed-mindedness],
and 3. sarcasm.)
4. Semantic (interference created when the speaker
and listener have different meaning systems). E.g.
jargon, abstract ideas
• Source: https://onthego.fm/4-types-noise-disrupt-communication-non-technical-
problem-podcasters-face/ retrieved on July 23, 2019
Reducing the Noise
• 1. Make your language more precise.
• Choose words that you know will be
understood by your listeners.
• 2. Practice
• Practice speaking. Practice articulating.
• 3. Invite feedback
7 C's of communication
• Use the 7 C's of communication to become an
effective communicator and find more success
in your interactions with people. The 7C
include: 1. Clarity, 2. Correctness, 3.
Completeness, 4. Conciseness, 5.
Concreteness, 6. Coherence and 7. Courtesy.
• https://www.google.co.id/search?safe=strict&ei=Z5o6XfPPBYvUvATvl7agDw&q=what+is+effe
ctive+communication&oq=what+is+effect retrieved on July 26, 2019
Communicating effectively
• Communicating effectively means that
your ideas and concepts are being
heard and people are acting upon them.
It also means you are able to listen,
understand, and take action on what
other people say.

• https://lauriebrown.com/communication-skills/what-is-effective-communication
retrieved on July 26, 2019
Terima Kasih

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