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MGT211 Lecture 23

1) Marketing begins before production by analyzing customer needs, while selling starts after production by promoting products to customers. 2) Marketing is a whole system that involves planning and executing various activities, while selling is just one part of marketing focused on short-term transactions. 3) Marketing is a long-term process focused on building relationships, while selling is a short-term process focused on individual transactions.

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184 views

MGT211 Lecture 23

1) Marketing begins before production by analyzing customer needs, while selling starts after production by promoting products to customers. 2) Marketing is a whole system that involves planning and executing various activities, while selling is just one part of marketing focused on short-term transactions. 3) Marketing is a long-term process focused on building relationships, while selling is a short-term process focused on individual transactions.

Uploaded by

john cutter
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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MGT211

Introduction to Business
Lecture 23
Difference between Marketing and
Selling
Marketing Selling
Marketing starts before Selling starts after decision
decision of production. of production.
1 2

Marketing is a whole Selling is part of marketing.


system.
3 4

Marketing is a long term Selling is a short term


process. process.
5 6
Classification of products
 Consumer products
 Industrial products
 Consumer products are consumed after
certain uses. e.g. Tea, soap, tooth paste,
shaving cream, cooking oil etc.
 Industrial products are used in industry. e.g.
Raw material, machinery, chemicals,
computer hardware and software.
 Relationship Marketing
 Developing a long term relationship with the
customers.
 Transactional Marketing
 Transaction with the customer.
Factors influencing the Marketing
System
 External Marketing Environmental Factors
 Internal Marketing Environmental Factors
External Marketing Environmental
Factors
 Factors which are outside the organization and
influence the system.
 External factors are generally beyond the control of
one marketing firm. These include:
 Economic Forces
 Demographic Forces
 Forces related to population.

 Cultural Forces
 Political and legal forces
 Competition
 Natural Forces
Marketing Manager
 A person who plans and executes all
marketing activities.
Role of Marketing Manager
 To identify the unsatisfied needs of the
customers.
 To design the product.
 Product Development.
 Pricing Decisions.
 Product Distribution.
 Communication with the customers.
 Marketing Research.
 Appointment of staff in marketing department.
Marketing Plan
 A plan for marketing programs.
 Components of marketing plan are:
 Executive Summary.
 Current market situation.
 Opportunity Analysis.
 Marketing objectives.
 Marketing Strategies.
 Projected income statement.
 Control.

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