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Chapter 1 Event Management

The document discusses event management and defines key terms. It describes how events bring people together for various purposes like celebrating milestones, communing with others, sharing knowledge, and promoting commerce. Events have common characteristics of being unique occurrences with limited duration and a live audience. The field of event management involves planning events in various specializations and sub-fields. Key terms from conventions to workshops are also defined.

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Rzl Xstin Asilo
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675 views

Chapter 1 Event Management

The document discusses event management and defines key terms. It describes how events bring people together for various purposes like celebrating milestones, communing with others, sharing knowledge, and promoting commerce. Events have common characteristics of being unique occurrences with limited duration and a live audience. The field of event management involves planning events in various specializations and sub-fields. Key terms from conventions to workshops are also defined.

Uploaded by

Rzl Xstin Asilo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Chapter 1: Event Management

“Every human society celebrates with ceremony


and ritual its joy, sorrows and triumphs”
- Victor Turner-
Man is a societal being.
 Event
→ Is commonly understood as an occurrence;
something that happens.
 Joe Goldblatt
→ An authority on event management and
author of several books on the subject
defined special events as a “unique
moment in time celebrated with ceremony
and ritual to satisfy specific needs”.
► Donald Getz
→ A professor of tourism and hospitality from the
university of Calgary presents his definition of
special events from two perspective:
1. A special event is a one – time or infrequently
occurring event outside normal programs or
activities of sponsoring body; or
2. To the customer or guest, a special event is an
opportunity for leisure, social or cultural experience
outside the normal range of choices or beyond
everyday experience.
҈ Events have these common
characteristics:
 Are unique occurrences that do not happen very
often
 Have a limited duration (happening within hours or
days at the most)
 Happen with a live audience in the attendance
 Require one or more groups to plan an organize
 Are staged for a purpose
 Insum, events are unique happenings that bring
people together for a purpose.
֍ The International Dictionary of Event Management
(Goldblatt, 2001) defines event management as:

1. A function requiring public assembly for the


purpose of celebration, education, marketing
and reunion; and

2. The process that includes research, design,


planning, coordinating and evaluation of
events.
Types of Events
1.According to purpose: The C’s of
Events
→ Eventsbring people to celebrate life’s milestones and
accomplishments, and to perform rituals or ceremonies
as required by religion, culture or society
→ Events bring people together to commune and
strengthen bonds of friendship, and restore
relationships.
→ Events bring people to convene, that are to
share and pass on knowledge among peers
and colleagues.
→ Events bring people to commerce, to market
and promote product offerings.
2. According to the number of
Participants

Few Many Multitude


3. According to frequency
→ Events may range from a once ever event to
monthly, quarterly, semestral, annual, biennial,
triennial, or quadrennial event. There are also
events held on a "need top basis.

4. According to magnitude of impact


→ It is common for events to leave an imprint in the
minds of the people who attend the event. There
are also events that have long-lasting and far-
reaching effects. Every now and then, there are
events that impact a large number of people who
may have attended or witnessed the event, not
only for the present, but also for the future.
Fields of Specialization
 Event management has evolved to become the
profession that plans and creates occurences that
purposely bring peolpe together. Goldblatt (2002) lists
some of these sub-fields:
-Civic events -Social life-cycle events
-Expositions -Tourism
-Hallmark events -Fairs and festivals
-Incentive travel -Conventions
-Retail events -Hospitality
-Sports events -Reunions
-Meetings and conferences
 Many event companies have chosen to focus on one sub-
field alone, thus being able to specialize so as to serve the
needs of their clients better.
 To better understand terms used in the business, we refer
to the, The International Dictionary of Event Management
for definitions (Goldblatt, 2001).

» Meeting
→ an assembly of individuals gathered to discuss
items of material interest, or engage in
professional development thru learning activities.
» Conference
→ a participatory meeting defined for the discussion of
subjects related to a specific topic or area. May
include fact finding, problem-solving and
consultation.
→ an events used by any organization to meet and
exchange views, convey a message, open a
debate, or give publicity to some area of opinion on
a specific issue.
→ an assembly of a large number of individuals to
discuss items of mutual interest, or engage in
professional development through learning.
» Congress
→ a scheduled, periodic meeting of delegates or
representatives of interested groups to discuss a
subject.
→ the european team for convention.
» Convention
→ a general and formal meeting of a legislative body
or social economic group to provide information of
a particular situation, and to establish consent on
policies among participants. Usually of limited
duration and set objectives, but no determined
frequency.
» Foreign Meeting
→ a meeting comprised of attendees from other
nations; also known as international meeting or
institute.
» Seminar
→ a lecture, presentation, and discussion under the
guidance of an expert discussion leader allowing
participants to share experiences in a particular
field.
» Workshop
→ a training session in which participants develop
skills and knowledge in a given field.
→ an event designed to stimulate intensive
discussion and compensate for diverging views in
a particular discipline or subject.
→ an informal public session of free discussion
organized to take place between formal plenary
sessions on a subject chosen by the participants
or on a special problem suggested by the
organizers.
» Exhibit
→ although the term exhibit, booth and stand are
often used interchangeably, an exhibit is actually
all of the display materials and products housed in
a booth or stand.
» Exhibition
→ a display for public view of products or promotional
materials for the purpose of PR, sales, and/or
marketing; also known as exposition, industrial show,
or trade show.
» Fair
→ a public celebration that includes commercial and
civic activities.
» Festival
→ a public celebration that conveys, thru a
kaleidoscope of activities, certain meanings
to participants and spectators.
» Parade
→ a moving pageant including floats, bands,
individual entertainers, and dignitaries.
Event Marketing
→ the process that integrates a range of
marketing elements and a central event
sponsorship or lifestyle-themed activity.
This process incorporates advertising,
employee and consumer programs, sales
promotion, PR, causes business to
business, TV property, and trade promotion
with a specific event.
Thank You!!!☺☺☺

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