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Anmol Industries Limited: by Riya Garg BBA-4 Semester

Anmol Industries Limited is a leading Indian biscuit and cake manufacturer that was founded in 1994 in West Bengal. It has since expanded to over 1,000 employees across multiple plants in India. Anmol is one of the largest biscuit and cake brands in India and produces thousands of biscuits per minute across over 60 biscuit and 25 cake varieties. While currently exports make up a small percentage of overall sales, the company aims to grow its export markets in Asia, Africa, Europe and elsewhere. Anmol faces competition from other major Indian brands like Parle and Britannia but maintains its market share through quality products and consumer preference.

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303 views11 pages

Anmol Industries Limited: by Riya Garg BBA-4 Semester

Anmol Industries Limited is a leading Indian biscuit and cake manufacturer that was founded in 1994 in West Bengal. It has since expanded to over 1,000 employees across multiple plants in India. Anmol is one of the largest biscuit and cake brands in India and produces thousands of biscuits per minute across over 60 biscuit and 25 cake varieties. While currently exports make up a small percentage of overall sales, the company aims to grow its export markets in Asia, Africa, Europe and elsewhere. Anmol faces competition from other major Indian brands like Parle and Britannia but maintains its market share through quality products and consumer preference.

Uploaded by

kapil garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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ANMOL INDUSTRIES LIMITED BY RIYA GARG

BBA-4TH SEMESTER
TAGLINE
YOUR TASTEFULLY
ABOUT
1. Anmol industry started in 1994 in Dankuni West
Bengal.
2. It started with 2 products.
3. The started members are around 50-100.
Now the size of company is 1001-5000 employees
4. It tackles 27000 outlet.
GEOGRAPHIC
 4TH Largest biscuit brand in India
 5th Largest cake brand in India
 It is 7th modern plant in Bhubaneshwar
 Its no. 2 in Jharkhand
2 decades 2 geography 1 brand
Turnover 1200 crore
Anmol biscuit produce 6740
average biscuit in a minute
Launched more than 60 varieties of
PRODUCTION biscuits and more than 25 varieties
of cakes.
But the surajpur plant produces 20
varieties
COMPANY’S EXPORT
• Currently they export their products to certain
countries in Asia, Africa, Middle East, Europe and
Caribbean Islands. Currently revenue from
exports account for an around 0.65 % of their
total sale of products.
z

NEW PRODUCT
LAUNCH

 Smiley is the new product which will launch by Anmol


TYPES

– 3 types of product
– First- crunch
– Second- sweet
– Third- salty
Name assigned by them
 Cheetah (fast moving)
 Elephant (medium moving)
 Tortoise (slow moving)
COMPETITOR
Parle, Britannia, Mrs.Bector foods and ITC
CHANGE
Reduced the use of chemical SNBS
SALES
Average 6000-7000 CB in a day
MOTIVE
Brand preference and consumer
FUTURE
Anmol biscuit and Anmol bakery limited are combining
SPECIALTIES
Cake
Biscuit
cookies
THANK YOU!!

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