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Culture: Mohit Chhabra 101603192 COE - 14

The document discusses Page 3 culture in India, which refers to the coverage of celebrities and high society individuals in tabloid media. It originated from a tradition in British tabloids of publishing photos of glamour models. In India, Page 3 journalism focuses on the lifestyles of the wealthy and famous. While it can inspire some youth, excessive focus on physical appearances and lavish lifestyles promoted on Page 3 can negatively influence youth values and behaviors. The TV show Dilli Darlings further demonstrated how Page 3 culture has expanded from print to television.

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LAVISH CHHABRA
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44 views9 pages

Culture: Mohit Chhabra 101603192 COE - 14

The document discusses Page 3 culture in India, which refers to the coverage of celebrities and high society individuals in tabloid media. It originated from a tradition in British tabloids of publishing photos of glamour models. In India, Page 3 journalism focuses on the lifestyles of the wealthy and famous. While it can inspire some youth, excessive focus on physical appearances and lavish lifestyles promoted on Page 3 can negatively influence youth values and behaviors. The TV show Dilli Darlings further demonstrated how Page 3 culture has expanded from print to television.

Uploaded by

LAVISH CHHABRA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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PAGE 3

CULTURE
Mohit Chhabra
101603192
COE - 14
Table of contents
1. What is Page 3 culture?

2. Page 3 Journalism

3. Page 3 culture in India

4. Effect of Page 3 Journalism on Youth

5. Dilli Darlings

6. Conslusion
What is Page 3 Culture?
 Page 3 was a British tradition of publishing an image of a female glamour model, known as
“Page 3 girl”.

 Page 3 originated with The Sun in November, 1970 and was imitated in other red-top tabloids.

 In Indian society, this culture refers to partygoers, high society or upper class and nation’s
cosmopolitan culture.

 Page 3 has become a phenomenon which arose from media sensationalism.


Page 3 Journalism
 Page 3 Journalism is the name given to tabloid culture in
India.

 It is also known as Yellow Journalism.

 Big business that covers life of well-known personalities who


are subject of interest for audience.

 Vineet Jain, M.D. of Times of India feels that there is need of


Page 3 in the society.
Page 3 CULTURE IN
INDia
 Page 3 section contains sensational crime news, entertainment news, sun star astrology and
extreme political views.

 India's Page 3 culture reflects two distinct levels of an aspirational society.


• One who describe it as their morning cuppa.
• The second is the desire for fame itself, by being part of the group of people featuring on
Page 3.

 Page 3 in a way reflects the interdependence between the media and celebrities.

 Part of every Partygoer’s life.


Effect of page 3 journalism on youth
 Interferes with our behavior and perception of society.

 Provides young people a negative impression of themselves.

 It can be inspirational for youth but becoming too preoccupied can lead to unhealthy lifestyle.

 Youth are forced to see their physical appearance as a measure of their worth.

 It can result in youth getting addicted to drugs.


Dilli Darlings
 ZeeTV’s Page 3 show which peeks at lifestyle of uber-rich women of Delhi.

 The show offers a first-hand and closer look at the drama that lies underneath the gloss and
glam of these high-society females.

 This TV show is the evidence that Page 3 culture has prevailed so much that it has expended its
roots in Television Media.
Conclusion
 It acts as a medium to encourage people who idolize celebrities.

 It acts as a medium for budding artists to be famous and be more popular among public.

 Obsession of these practices can manifest themselves as psychological disorders such as


anorexia and bulimia which can often be fatal.
Thank you

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