Decision Making Under Uncertainty - Final
Decision Making Under Uncertainty - Final
DEMAND
STRUCTURE
EXTERNALITIES COMPETITORS
UNCERTAINTY
INTERNAL
FORCES SUPPLY
STRUCTURE
TIME
METHODS: Decision-Making
Under UNCERTAINTY
1. Maximax Criterion
2. Maximin Criterion
3. Hurwicz alpha Criterion (Rationality or
Realism)
4. Laplace Criterion (Equally Likelihood)
5. Minimax Criterion
CRITERION 1: MAXIMAX (Optimistic)
Decision Alternatives
*Payoffs in PROFIT
CRITERION 2: MAXIMIN (Pessimistic)
Payoff Table:
ECONOMY
Alternatives GROWING STABLE DECLINING
Worst
Bonds 41 46 5
5
Stocks 72 29 -12
-12
Mutual Funds 54 50 -8 -8
*Payoff is in PROFIT
CRITERION 3: HURWICZ (Realism)
Bonds 41 46 5
Stocks 72 29 -12
Mutual Funds 54 50 -8
𝛼 = 0.3 1- 𝛼 = 0.7
Mutual Funds 54 50 -8
*Payoff is in PROFIT
CRITERION 4: Equally Likely (LAPLACE)
Maximizes the average payoff “Best of Average”
ECONOMY
Alternatives GROWING STABLE DECLINING Average
Bonds 41 46 5 (41+46+5) /3 = 30.7
Regret Table:
ECONOMY
Alternatives GROWING STABLE DECLINING
Bonds 50 55 5
Stocks 80 40 -18
*Payoff in PROFIT
CRITERION 5: Regret Approach
Regret Table:
ECONOMY
Alternatives GROWING STABLE DECLINING
Bonds 50 55 5
Stocks 80 40 -18
*Payoff in PROFIT
CRITERION 5: Regret Approach
80 – 50 = 30 55 – 55 = 0 5–5=0
Bonds 50 55 5
80 – 80 = 0 55 – 40 = 15 5 – (-18) = 23
Stocks 80 40 -18
80 – 63 = 17 55 – 45 = 10 5 – (-10) = 15
Mutual Funds 63 45 -10
CRITERION 5: Regret Approach
Stocks 80 40 -18 23
*Payoff in PROFIT