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The Communication Process

Communication is the exchange of information between two or more people through a message. There are six essential elements of communication: the sender, message content, channel, receiver, feedback, and context. The communication process involves eight stages: stimulus, ideation, encoding, transmission, reception, decoding, understanding, and action/feedback. Effective communication requires establishing credibility, crafting messages considering both intellectual and emotional components, choosing appropriate channels, understanding the audience, and paying attention to feedback.

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Zane Antoneth
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132 views

The Communication Process

Communication is the exchange of information between two or more people through a message. There are six essential elements of communication: the sender, message content, channel, receiver, feedback, and context. The communication process involves eight stages: stimulus, ideation, encoding, transmission, reception, decoding, understanding, and action/feedback. Effective communication requires establishing credibility, crafting messages considering both intellectual and emotional components, choosing appropriate channels, understanding the audience, and paying attention to feedback.

Uploaded by

Zane Antoneth
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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What is Communication

Process??

The exchange of information


(a message) between two or more
people.
Sender

Content Message

Essential in
establishing a
communication are
SIX elements…….
Feedback Channel

Receiver
Stage 1: Sender
• To establish yourself as an effective
communicator, you must first establish
credibility.
• In the business arena, this involves
displaying knowledge of the subject,
the audience and the context in
which the message is delivered.
Stage 2: Message
• Written, oral, and non-verbal
communications are affected by the
sender’s tone, method of organization,
validity of the argument, what is
communicated and what is left out, as
well as your individual style of
communicating
Stage 2: Message
• Messages also have intellectual and
emotional components, with intellect
allowing us the ability to reason and
emotion allowing us to present
motivational appeals, ultimately changing
minds and actions.
Stage 3: Channel
• Messages are conveyed through
channels \

• Verbal Channels:
–Face-to-face meetings
–Telephone conversations
–Video teleconferencing
Stage 3: Channel
• Written Channels:
–Letters
–Emails
–Memos
–Reports
Stage 4: Receiver
• These messages are delivered to an
audience.

• No doubt, you have in mind the actions


or reactions you hope your message
prompts from this audience.
Stage 4: Receiver
• Keep in mind, your audience also enters
into the communication process with
ideas and feelings that will undoubtedly
influence their understanding of your
message and their response.
Stage 4: Receiver
• To be a successful communicator, you
should consider these before delivering
your message, acting appropriately.
Stage 5: Feedback
• Your audience will provide you with
feedback:
–Verbal and nonverbal reactions to your
communicated message.

• Pay close attention to this feedback,


as it is crucial to ensuring the
audience understood your
message.
Stage 6: Content
• The situation in which your message is
delivered is the context.

• This may include the surrounding


environment or broader culture.
–corporate culture
–international cultures
STAGES OF THE
COMMUNICATION
PROCESS
STIMULUS/
DECODING UNDERSTANDING
STIMULI

IDEATION RECEPTION
ACTION/
FEEDBACK

ENCODING TRANSMISSION
1. STIMULUS/
STIMULI
• This is the triggering event of the
communication process. It may be in the form
of:
-events
-conditions
-situations
-feelings or emotions

Which urge the message sender


to communicate and start the ideas
to be verbalized.
2. IDEATION
• Based on the idea fed by the stimulus,
an idea or several ideas are formulated
and organized to answer a need to
communicate.
3. ENCODING
• The ideas, which have been organized in
the ideation stage, are put into code to
make transmission possible.

To represent these ideas, symbols in


the form of sounds or words are
made use of.
4. TRANSMISSION
• The encoded message is sent through a
chosen appropriate channel or medium. The
choice hinges on the sender’s purpose in
sending the message.

• He sees to it that it is free from


barriers or interference to
insure a good reception of the
message.
5. RECEPTION
• The message, which has been sent
through a medium selected by the
sender, reaches the receiver.
6. DECODING
• The codes or symbols used to transmit
messages are converted into ideas or
mental images to be interpreted by the
receiver.
7. UNDERSTANDING
• The message, which has been
transformed into thought or mental
images, having been interpreted now
becomes clear to the receiver. She/he
understands the message as intended by
the sender. If she/he does not,
because of the certain barriers,
miscommunication sets in.
8. ACTION/FEEDBACK

• This is the last stage of communication


process. The receiver responds to the
message received by sending feedback.

• This completes the dynamic process of


communication. It may not end
there, however.
8. ACTION/FEEDBACK

• The feedback sent in turn, serves as


stimulus that may trigger the
communication cycle go on.

• As communication continues, so do the


taking of turns and switching of
roles between the speaker and
the listener.

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