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Things That Happened in India-2016: Who Is Presenting?

The document discusses Netflix's entry into the Indian market in 2016. It provides background on Netflix as an American entertainment company that has been in business for 20 years, specializing in streaming media, VOD, film and TV production, online distribution, and content acquisition. It notes that Netflix launched in India in January 2016, with pricing identical to the US. It faced challenges from Indian consumers not being used to such pricing, lack of acceptance for English content, poor internet connectivity, and rampant piracy in India.

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Abhishek Jha
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118 views

Things That Happened in India-2016: Who Is Presenting?

The document discusses Netflix's entry into the Indian market in 2016. It provides background on Netflix as an American entertainment company that has been in business for 20 years, specializing in streaming media, VOD, film and TV production, online distribution, and content acquisition. It notes that Netflix launched in India in January 2016, with pricing identical to the US. It faced challenges from Indian consumers not being used to such pricing, lack of acceptance for English content, poor internet connectivity, and rampant piracy in India.

Uploaded by

Abhishek Jha
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Things That Happened in India- 2016

Who is Presenting?

Abhishek Jha (03) Harshit Shinde (47)

Anas Shaikh (49) Ritu Suhalka (52)

Ankush Gosavi (58) Abhishek Wadkar (177)


Company Background
• American entertainment company.
• 20 years in the market.
• Specializes in:-
 Streaming Media,
 VOD online,
 Film and Television production,
 Online distribution,
 Content and movie acquisition
 DVD by mail(dying product)
• Major Competitors: Hotstar and Amazon Prime
Coming to India
• Launched in Jan 2016
• Pricing identical to US
• One of 3 largest mobile phone
market around the world
• Strongest internet market
internet TV is future
• Highest growth around Asian
market
• Going to open a full fledge
office soon.
Campaigns During the Launch
INSTAGRAM
TWITTER
#ASHTAGS
#NetflixSpeedEntertainment #NextfliconNetflix
BANNERS
Video Campaings
Challenges Faced
• Indian consumer are not habitual
to such pricing
• English content were not much
acceptable by Indian market
• Internet connectivity was less
• Piracy of content is a famous
practice in India
• Expansion to 130 countries
without the proper research

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