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Organizational Study at Westin Chennai: Akhil Mathew Jacob

This document summarizes an organizational study conducted at the Westin Chennai Velachery hotel over 4 weeks. The study covered 10 departments: human resources, front office, housekeeping, F&B production, F&B service, sales and marketing, purchase, finance, engineering, and security. A SWOT analysis identified strengths like its reputable parent company Marriott, and weaknesses like parking constraints. Porter's Five Forces analysis found competitive rivalry and bargaining power of buyers to be high/moderate. Suggestions included emphasizing career development and attracting customers from local restaurants.

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207 views

Organizational Study at Westin Chennai: Akhil Mathew Jacob

This document summarizes an organizational study conducted at the Westin Chennai Velachery hotel over 4 weeks. The study covered 10 departments: human resources, front office, housekeeping, F&B production, F&B service, sales and marketing, purchase, finance, engineering, and security. A SWOT analysis identified strengths like its reputable parent company Marriott, and weaknesses like parking constraints. Porter's Five Forces analysis found competitive rivalry and bargaining power of buyers to be high/moderate. Suggestions included emphasizing career development and attracting customers from local restaurants.

Uploaded by

Akhil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ORGANIZATIONAL STUDY AT WESTIN

CHENNAI
AKHIL MATHEW JACOB
INTRODUCTION
The study was conducted at Westin Chennai Velachery. The organizational study carried out in
westin helped to familiarize with its various departments and its various functions and activities.
The duration of the study was four weeks. The study covered various departments of the
company. The departments are:-
• Human Resource
• Front office
• Housekeeping
• F&B Production
• F&B Service
• Sales and Marketing
• Purchase
• Finance
• Engineering
• Security
COMPANY PROFILE
• Westin Hotels & Resorts is an American upscale hotel chain owned by Marriott
International. The Westin Brand has over 269 hotels in multiple countries. The first Westin
branded hotel was established in 1981 when the company officially changed the name of
Seattle’s Washington Plaza Hotel to the Westin Seattle adjacent to Westin headquarters
in Seattle, WA.
• Founders – Severt W Thurston , Frank Dupar
• Parent Company:- Marriott International
• Subsidiaries:- Elements Group Of Hotels
FUNCTIONAL DEPARTMENTS
• Human Resource Department
FRONT OFFICE
HOUSEKEEPING
F&B PRODUCTION
F&B SERVICE
SALES AND MARKETING
PURCHASE DEPARTMENT
FINANCE DEPARTMENT
ENGINEERING DEPARTMENT
SECURITY DEPARTMENT
SWOT ANALYSIS(STRENGTH)
• Strong and reputed parent company which has its operations in more than 130 countries.
• Good financial support.
• Five star category
• Located near to the major IT Hubs and IIT Madras.
• Good working environment.
• Lower employee turnover.
SWOT ANALYSIS (WEAKNESS)
• Parking constrains
• Speed and efficiency of decision making in branch is slow.
• Salinity content in the water supplied.
• Over wastage of papers in different departments.
SWOT ANALYSIS(OPPORTUNITIES)
• Rising income.
• Experience in heritage hotels.
• Continuous research in technological advancement.
• Improved hygiene standard.
SWOT ANALYSIS (THREATS)
• New entrance of other local brands into 5 star category hotels.
• Closed proximity of already established hotels.
• Attractive package of the competitors.
• Promotion of Indian Tourism can be affected by the promotion measures taken by the
other countries.
PORTERS FIVE FORCE MODEL
COMPETITIVE RIVALRY(HIGH)
• The level of competition is quit high in hospitality industry. Huge players in the market are
attracted towards hotel and real estate industry
• If the buyer finds an opportunity to shift to substitute options on cheaper rates they will
prefer it.
• The major competitors of Westin are ITC Grand Chola, Park Hyatt, Hilton, etc.
THREAT OF NEW ENTRANTS(MODERATE)
• New entrants to an industry bring new capacity, the desire to gain market share, and often
substantial sources
• New entrants can put pressure on price, costs and the rate of investment to compete. Due
to globalization and rapid economic growth of a favorable market has emerged for
international hotel chains.
• A new hotel of Wyndham International is going to commence a 5 star hotel near Westin
which will be a great competition for the hotel.
THREATS OF SUBSTITUTES(MODERATE)

• A substitute does the same or a similar function as an industries product by a different


means
• Luxury serviced apartments, camping and lodges are in demand the government’s
introduction of bed and breakfast hotels can be a great threat.
• An advantage for the Westin is that most of the international travellers and other tourists
prefer branded hotels so as the substitutes will not affect at a wide range.
BARGAINING POWER OF SUPPLIERS(LOW)

• Strong bargaining power allows suppliers to sell higher priced or low quality raw materials
to their buyers
• This directly affects the buying firm’s profits because it has to pay more for materials
• CMG that had already set the suppliers who has the ability to supply for the whole units.
But there may be shortage arises for some items like flowers, vegetables but it could be
easily sort out as there are a number of suppliers for these items are there.
BARGAINING POWER OF BUYERS-(MODERATE)

• Hospitality industry is all about satisfaction of the customer, if the customer is satisfied of
the services he or she would continue to visit that particular hotel for life and one bad
experience can take the customer away for life time which shows bargaining power in
hospitality industry
• Buyers have the power to demand lower price or higher product quality from industry
producers when their bargaining power is strong. Lower price means lower revenues for
the producer, while higher quality products usually raise production costs
• Buyers exert strong bargaining power when: Buying in large quantities or control many
access points to the final customer, Only few buyers exist, Switching costs to other
supplier are low, They threaten to backward integrate, There are many substitutes, Buyers
are price sensitive
SUGGESTIONS
• Emphasis should be given on the career development aspects
of potential employees which in turns help in organization
growth and development
• Hotel should consider local restaurants as their competitors too
and try to attract people visiting these restaurants as well.
• Hotel should consider employees and arrange tour packages
for them
THANK YOU……

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