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G.S. Radiator

This document provides a project report on marketing strategies and ratio analysis for GS Radiators Ltd. It includes details about the company such as date of incorporation, promoters, line of business, installed capacity, employees. It discusses objectives of the study such as identifying needs for new innovations, sales promotion strategies, and aiding in decision making and financial analysis. It also includes sections on the company's product gallery, mission, vision, and learnings from the study. The conclusion expresses that the company satisfies customers through good relationships and the report may be useful for the company's effectiveness.

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Raj Kumar
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126 views11 pages

G.S. Radiator

This document provides a project report on marketing strategies and ratio analysis for GS Radiators Ltd. It includes details about the company such as date of incorporation, promoters, line of business, installed capacity, employees. It discusses objectives of the study such as identifying needs for new innovations, sales promotion strategies, and aiding in decision making and financial analysis. It also includes sections on the company's product gallery, mission, vision, and learnings from the study. The conclusion expresses that the company satisfies customers through good relationships and the report may be useful for the company's effectiveness.

Uploaded by

Raj Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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A PROJECT REPORT

ON
MARKETING STRATEGIES AND RATIO ANALYSIS”
UNDERTAKEN AT
GS RADIATORS LTD. LUDHIANA (PUNJAB)
IKG PUNJAB TECHNICAL UNIVERSITY, JALANDHAR (INDIA)
In the partial fulfillment of the requirement for the award of the degree
of
MASTERS OF BUSINESS ADMINISTRATION

BY:- GURSIMRAN KAUR


University Roll No. :- 1811829

DEPARTMENT OF BUSINESS MANAGEMENT


GURU NANAK INSTITUTE OF MANAGEMENT AND TECHNOLOGY
MODEL TOWN ,LUDHIANA
2017-2019
COMPANY PROFILE
• Date of Incorporation : 17th October, 1988
• Promoters : G. S .Family
• Line of Business : Automobile Components
• Installed capacity : 1, 00,000 units per annum
• Number of Employees : 243
& Workers
• Contract Person : S. Ranjodh Singh
(Managing Director)
OBJECTIVES OF THE STUDY
• To identify need of new innovations of the
company towards sales promotion.
• To know about the different strategies for sales
promotion of G.S. Radiators
• Help in Decision Making.
• Help in communicating, coordination and control.
• Aid in financial forecasting and comparison.
• Help in finding out financial solvency and
communicating values .
PRODUCT GALLERY

Radiators Filler Tanks

Radiator Filler Necks P-cap-13-Psi-Mini-ss-Plated

Brass Radiator Tank


Tractor Radiators
MISSION AND VISION
• “ The objective of the GS Radiators is enhancement in
customer satisfaction by carrying out improvements
in manufacturing facilities, leading to reduced
rejections and low environmental pollution.

• Providing Motivational Climate in the Organization


Enhancement in employee's skill and knowledge by
providing conducive environment, motivating them by
creating a positive Organizational Culture has helped a
lot in improving the competencies of our personnel.
Spirit De Corps and team spirit is the inherent trait
from the very inception of GS Radiators.”
Glimpse
of
GST
Group
INTERPRETATION
• The ideal level of current ratio is 2:1.we
shown too much higher ratio it’s good for the
company.
• Higher the current ratio, the larger is the
amount of rupees available per rupees of
current liabilities.
• The more is the firm’s ability to meet current
obligation and greater is safety of fund of
short term creditors.
LEARNINGS
I found that employees of G.S. Radiator Ltd. Are
completely satisfied by their organisation. During
my complete study I found that, the employees of
the company are very happy from their job. Their
job satisfaction is can be clearly determined from
their good performance as well as less
absenteeism from the work. Since the employees
are completely satisfied from their job, they also
show their complete interest in doing their work
well and give good performance at work.
CONCLUSION
I have been able to understand the activities and
strategies of G.S. Radiators their way of working and
their way of approaching the customers and the
importance of Advertising, i.e. how beneficial is the
advertising for any firm to communicate about their
offers and events to the consumers. The results of the
survey proved to be encouraging.
The company G.S. Radiators is doing well by satisfying
its customers by having good relationship with them
and. I offer my best wishes for the same and hope
that my work will be of some use for the company
effectiveness.
QUESTIONNAIRE
• On what basis have you segmented the markets?
– Geographic (Region, City, Rural, Urban or Semi Urban areas)
– Demographic (Age, Income, Occupation, Socio – economic classification)
– Psychological Segmentation (Psychological/Personality traits, lifestyle or values)
– Behavioral Segmentation (Occasions, Benefit, User status, Usage rate, Loyalty status, Attitude towards products.)

• What market segments are you targeting?


(a) OEM (b) STU
(c) IRL (d) Replacement market

• Rank the following from 1- 6 on the basis of how you have positioned your brand/products, where 1 is more important.
(a) Price (b) Quality
(c) Level of Customer Service (d) Consistency
(e) Credibility (f) Novelty

• Which out of the following products do you deal in?

(a) Connector Pipes (b) Brass tank & headers


(c) Brass bushes (d) Plastic tanks
(e) Rubber gaskets (f) Heaters
(g) Concentrico (h) Drain cock & plugs
(i) Radiators (j) Radikool coolants
(k) Pressure caps (l) Filler Caps

• How do you determine the price?


(a) Cost plus pricing (b) Value base pricing
(c) Rate of return pricing (d) Psychological pricing
(e) Competitor indexing
• What is the distribution channel used for distribution of your products?
(a) Dealers/ distributors (b) Retailers
(c) Wholesalers (d) Agents
(e) Own stores
• Which out of the following is the preferred source for promotion?
(a) Advertising (b) Sales promotion
(c) Events and experiences (d) Public relations and publicity
(e) Personal selling (g) Exhibitions and Trade fairs
(f) Direct marketing
• What is the percentage that is spent on advertising per annum?
(a) < 10% (b) 10 – 20%
(c) 20 – 30% (d) 30 – 40%
(e) 40 – 50% (f) > 50%
• Rank the following from 1- 6 on the basis of how you spend on Research and
Development
(a) New Equipment (b) New Process
(c) Value Engineering (d) Training
(e) Skill Level (f) Process Integrationo

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