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Research Methodology: By: Dr. Najma Kabir University of Management & Technology Lahore

This document discusses research methodology. It defines research as the careful, systematic study of a topic to establish facts or principles. Research is conducted using valid and reliable methods within an unbiased framework. It aims to find answers to questions. Examples of research questions related to an office are provided. The document outlines why research is important, including to strengthen one's profession. It describes descriptive, correlational, explanatory, and exploratory research types and the structured and unstructured approaches to research inquiry. The document concludes with a task to identify sample research questions for each research type relevant to one's field.

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Atique Mughal
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81 views12 pages

Research Methodology: By: Dr. Najma Kabir University of Management & Technology Lahore

This document discusses research methodology. It defines research as the careful, systematic study of a topic to establish facts or principles. Research is conducted using valid and reliable methods within an unbiased framework. It aims to find answers to questions. Examples of research questions related to an office are provided. The document outlines why research is important, including to strengthen one's profession. It describes descriptive, correlational, explanatory, and exploratory research types and the structured and unstructured approaches to research inquiry. The document concludes with a task to identify sample research questions for each research type relevant to one's field.

Uploaded by

Atique Mughal
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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RESEARCH

METHODOLOGY
BY: DR. NAJMA KABIR
UNIVERSITY OF MANAGEMENT & TECHNOLOGY LAHORE
What is Research Methodology?

• The process of conducting a research


Research is a combination of two words:
• RE means______ again AND over again or new
• Search means______to examine closely and carefully or to test
and try
It is a careful, systematic, patient study and investigation in some field
of knowledge, undertaken to establish facts or principles.
Why Research?
Research?
Research Study is to find out answers to a question,
1 It is undertaken within a framework of a set of philosophies;

2. uses procedures, methods and techniques that have been


tested for their validity and reliability;

3. is designed to be unbiased and objective.


Example:
Research Related to your Office
• How many people are coming to my office?

• What are the socioeconomic-demographic characteristics of my clients?

• How many cases in a day can a worker effectively handle?

• Why do some people use the service while others do not?


• How many people are coming to my office?

• What are the socioeconomic-demographic characteristics of my clients?


• How many cases in a day can a worker effectively handle?

• Why do some people use the service while others do not?

• How effective is the service?

• What are the most common needs of clients who come to this office?

• What are the strengths and weaknesses of the service?

• How satisfied are the clients with the service?


• As a professional you might be interested in finding
answers to theoretical questions, such as:
• Which is the most effective intervention for a particular
problem?
• What causes X or what are the effects of Y?
• What is the relationship between two phenomena?
• What are the most common needs of clients who come to
this agency?
Application of Research:
• strengthen and advance one’s own profession

• It follows procedures and practices tested and developed by


others over a long period of time.

• validity of your findings entirely depends upon the soundness of


the research methods and procedures adopted.
Types of research
• Descriptive: (describe systematically a situation,
problem, phenomenon, service or program , or provides information
about, say, the living conditions of a community, or describes attitudes
towards an issue.
• Correlational: (study is to discover or establish the existence of a
relationship/association/interdependence between two or more aspects
of a situation
• Explanatory : (to clarify why and how there is a relationship between
two aspects of a situation or phenomenon)
• Exploratory.: when a study is undertaken with the objective either to
explore an area where little is known or to investigate the possibilities
of undertaking a particular research study.
Approches to Research Inquiry:
• the structured approach; quantitative research

• the unstructured approach. qualitative research.


A Task:
• Identify two or three research questions, related to your own academic
field or professional area, that could be answered by undertaking each
of the following types of research:

• descriptive research;
• correlational research;

• explanatory research;
• exploratory research.

• Consider how both unstructured and structured approaches to research


could be applied to improve practice in your own professional area.
THANKS

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