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Submitted By:-Aditya Sharma (06) Gautam Sharma Zorawar Singh

This document provides a marketing plan for a new bookstore called Book Planet. The plan outlines objectives to increase awareness, attract customers, retain customers, and expand market share. It details opportunities in the growing education sector and threats from existing competitors. The business layout includes a four-story building with floors dedicated to general books, science/tech, arts/law, and a library. A market study shows over 41,000 potential customers. Strategies include sales promotions, advertising, coupons, contracts with institutions, and sponsoring events. A library membership program and customer coupons are also proposed.

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Aditya Sharma
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22 views

Submitted By:-Aditya Sharma (06) Gautam Sharma Zorawar Singh

This document provides a marketing plan for a new bookstore called Book Planet. The plan outlines objectives to increase awareness, attract customers, retain customers, and expand market share. It details opportunities in the growing education sector and threats from existing competitors. The business layout includes a four-story building with floors dedicated to general books, science/tech, arts/law, and a library. A market study shows over 41,000 potential customers. Strategies include sales promotions, advertising, coupons, contracts with institutions, and sponsoring events. A library membership program and customer coupons are also proposed.

Uploaded by

Aditya Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 13

MARKETING ASSIGNMENT

ON
BOOK PLANET

Submitted By:-
Aditya Sharma(06)
Gautam Sharma()
Zorawar Singh(42)
INTRODUCTION
 Book Planet is intended to provide a common
platform to all the readers.

 Conventional idea blended with new feel and


offerings(Home Delivery, Library, Membership).

 Highly Successful in other states.


OBJECTIVES
 To aware the customers about our business and our
offerings as early as possible.
 To create the image of fast delivery process and wide

variety blended with complimentary benefits.


 To retain the customers as long as possible.

 To penetrate the market year by year to mark the

presence in other regions of the state and outside.


 To slash the market share of our competitors.
OPPORTUNITIES
 Expanding education sector.

 Unique offerings & fast delivery system to attract the


customers.

 Wide variety of books.

 Can beat conventional market with comprehensive and


creative market plan.
THREATS
 Breaking customer base will not be an easy job.

The book selling business is very basic in nature.

Existing players can add complimentary benefits which


may be an easy job for them to do.

Profit margin will be less in the beginning.


BUSINESS LAYOUT
 It will be a four-storey building each floor of which
will have its own significance for us as well as for the
students.

 Ground floor:- For General Books.


First floor:- Dedicated to Science & Tech.
Second floor:- Meant for Arts & Law Books.
Top floor:- A Big Library.
MARKET STUDY
Jammu Region Customer Base

3 Universities = 8,000 Students


5 Engg. Colleges = 3,000 Students
3 Degree Colleges = 30,000 Students

Total = 41,000 Students


approx.
COMPETITORS

Capital = 15-20 Lacs


SALES(REVENUE)/PROFIT MARGIN
1st Year
Market Share - 10 – 15%
Expected Customers - 300
Purchase per Customer - Rs.-200/month
Monthly Sale - 200 X 300 = 60,000
Annual Sale - 60,000 X 12 =7,20,000
Profit @ 20% - Rs.-1,44,000
SALES(REVENUE)/PROFIT MARGIN
2nd Year
Market Share - 15 – 20%
Expected Customers - 400
Purchase per Customer - Rs.-200/month
Monthly Sale - 200 X 400 = 80,000
Annual Sale - 80,000 X 12 =9,60,000
Profit @ 20% - 1,92,000

In this way, Profit will continue to increase for successive


years.
MARKETING & PROMOTIONAL
STRATEGIES

No profit on sales promotion technique.


Free Library membership for first 100 customers.

Advertising through media.

Coupons & pamphlets.

Exclusive contract with institutions.

Sponsoring Big events.


LIBRARY FACILITY
 Free membership for 1 year to our first 100 customers.
These 100 customers will do marketing for us & so more

library customers will enter in the first year itself.


These new customers will generate revenue for us.

Nominal charges of Rs.200/month will be there.

Students can get the books issued for not only 7 days but

for 15 days.
In this way, the revenue for the first 6 months will be 200

X 50 X 6 = Rs.60,000.
The revenue, thus, generated will not be considered as

profit but will be used to further improve the library.


CUSTOMER COUPONS
Coupons will be distributed outside educational institutes
and coaching centers'.

This will generate the awareness among the prospective


customers and will increase the sales.

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