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"A Place of Rest": Submitted To: Prof. Sharief Maklad From: Akhil Choudhary Course: MKM (MMT) Student Id: 112559190

Eng Huang owns a motel called SleepEasy Motel and wants to transform its operations to increase occupancy rates and revenues, which have been decreasing. He is considering franchising with either Holiday Inn or Days Inn. Days Inn would require less investment and no changes to room prices, allowing SleepEasy to target audiences like seniors, military, students, and business travelers. The Days Inn franchise offers unified booking systems and sales promotions that could help drive growth. Franchising with Days Inn may be the best option as it requires less investment while maintaining room prices and operations.

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Akhil Choudhary
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75 views

"A Place of Rest": Submitted To: Prof. Sharief Maklad From: Akhil Choudhary Course: MKM (MMT) Student Id: 112559190

Eng Huang owns a motel called SleepEasy Motel and wants to transform its operations to increase occupancy rates and revenues, which have been decreasing. He is considering franchising with either Holiday Inn or Days Inn. Days Inn would require less investment and no changes to room prices, allowing SleepEasy to target audiences like seniors, military, students, and business travelers. The Days Inn franchise offers unified booking systems and sales promotions that could help drive growth. Franchising with Days Inn may be the best option as it requires less investment while maintaining room prices and operations.

Uploaded by

Akhil Choudhary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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“A Place Of Rest”

Submitted To: Prof. Sharief Maklad


From: Akhil Choudhary
Course: MKM(MMT)
Student Id: 112559190
Audience Map For Motel…

Personality: Access:
 Eng Huang is a person who is ready to take  Presenting a deck that indicates the
risks which can be clearly seen from his investments that has to be made and the
actions, where he quit his job to own a long run ROI’s by procuring either of the
hotel and run it. franchisees.
 His attitude reflects that he is very much  Adding high quality images to make the
open to changes. presentation much easier to understand.

Power: Resistance:
 The major players who would take all the  Would this investment will actually help
decisions would be Eng Huang and his them to increase occupancy and there
wife, because they are the owners. revenues?
 A chief Accountant would be there to  Also sharing the Pro’s & Cons of getting
make all investment related decisions and into the franchise model of hoteling.
change is tariffs.
The Main Message…

 Eng Huang should opt for the franchise of Days Inn. As it will not require him to invest much on it
and only minor changes are needed on current infrastructure.
 This will help him to keep the prices of the room same as earlier and there sales promotions and
brand recognition will eventually increase the room occupancy.
 By making no changes to the prices, they can easily target the audience like, senior citizens, the
military, school sports teams, educators and frequent business travelers.
 With no problems regarding the day to day operations, Huang and his wife could continue doing the
same. Which would mean they can keep the hotel up to the benchmarks of the franchise and not
jeopardize losing it.
 Days Inn has a unified booking system in place previously that could help with growth of the sales
and gain more attention using their brand name.
 The offers that they come up with are also unified to the right audience, giving incentives and
better prices on loyalty programs.
S.C.Q: Situation, Catalyst, Question

Situation Catalyst Questions


• The tenancy rates • To transform their • What
and revenues are way of operating transformations
decreasing for the the hotel or could they do to
hotel and want to choosing the their business
look for more to franchise model of model to escalate
increase the either Holiday Inn their tenancy and
same. or Days Inn. revenues?
Inductive Argument Map…

Modifications that SleepEasy Motel Can execute to grow the occupancy and
revenue streams

Purchase the Purchase the Renovating


franchise for Days franchise for amenities in their
Inn. Holidays Inn. prevailing
property.

Less Investment More investment Investments to


and no difference and increased add swimming
in room prices. room prices. pool, restaurants,
gaming zone, Etc.
Thank You

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