Panel Study
Panel Study
Panel Study
Panel studies are a particular design of longitudinal study in which the unit
of analysis is followed at specified intervals over a long period, often
many years.
The key feature of panel studies is that they collect repeated measures
from the same sample at different points in time.
Thus the results are always good. Also there is no danger of biases or
prejudices being introduced.
The major drawbacks of the census method are, it is highly expensive, and
involves large manpower and a lot of efforts. For these reasons, the census
method is rarely used for media research.
SURVEY METHOD
Survey means an investigation of social problems by collecting data
through interviews, questionnaire, etc.
Often people think that surveys are means of studying large number
of people.
Presented By
Dr Hemdeep Kaur