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Cheeni - Case Study

This document presents a case study of Cheeni, an Indian sugar company, and its use of an inside-out innovation approach to develop a Cane Management System (CMS) IT application. The CMS was developed to help Cheeni's large supplier base of small-scale sugarcane farmers by allowing field staff to monitor crop growth and provide services using a mobile app. The app provides farmers access to information and financial services to improve crop yields. The case study found the inside-out approach, which placed IT experts with farmers, helped develop a user-centered innovation to better serve suppliers and build relationships while streamlining operations.

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Kavya Gopakumar
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364 views

Cheeni - Case Study

This document presents a case study of Cheeni, an Indian sugar company, and its use of an inside-out innovation approach to develop a Cane Management System (CMS) IT application. The CMS was developed to help Cheeni's large supplier base of small-scale sugarcane farmers by allowing field staff to monitor crop growth and provide services using a mobile app. The app provides farmers access to information and financial services to improve crop yields. The case study found the inside-out approach, which placed IT experts with farmers, helped develop a user-centered innovation to better serve suppliers and build relationships while streamlining operations.

Uploaded by

Kavya Gopakumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Cheeni – A Case of Inside-out

Innovation
Submitted by,
Athul Kumar A - 19039
Kavya G - 19078
Sreelakshmi V - 19156
Preeti Chauhan
Contents
• Introduction
• Literature Review
• Research Questions
• Methodology
• Case Study
• Cane Management System
• Limitations and Implications
Introduction
• Innovation is a critical strategic differentiator
• ‘Perception of newness’ matters
• Bright-sparks are young, energetic, enthusiastic, out-of-box corporate
entrepreneur who enjoys autonomy
Literature Review
IT-based innovations
• Innovation in the organizational application of IT
• Classified recent literature as the capability school
User-driven (lead user) innovation
• Concept of lead users
• Use strong ties inside the firm to construct a trust-based environment

Inside-out Approach
• Placing internal projects outside the organizational boundaries
• Then need to place brightsparks
• Through institutionalization IT application can then be diffused through organization with
the help of project champions and sponsors
Research Questions
• Inside out innovation approach presents a broad framework for IT
innovations.
• It leaves many questions unanswered as technology and organizational
environment shifts towards greater democratization.
1. Can the inside-out innovation approach to IT applications be
demonstrated in today's changing technological scenario?
2. Given today's organizational pressures and rapid technological changes,
can users be drivers of technology-based innovation?
3. Can organizations draw from frameworks such as inside-out innovation
approaches in order to foster and institutionalize user-centered
innovations?
Inside out Innovation Approach to IT Applications
Identify activities at the Prioritize strategically Identify innovative people
organizational boundaries important activities Brightsparks

Make these widely available Ascertain suitable technology Place Brightsparks in


to the Brightsparks for these activities boundary activities

Institutionalize by placing
Allow Brightsparks to Identify and recognize
innovation under project
experiment suitable innovations
Champions and Sponsors
Methodology
• The case study attempt to understand how firms provide end users
with environments suitable for IT innovations, aid them in their quest
to create beneficial and creative applications and adapt them as part
of the institutional applications portfolio.
• Case study is defined as "an empirical inquiry that investigates a
contemporary phenomenon within its real life context, especially
when the boundaries between phenomenon and context are not
clearly evident".
SECONDARY
DATA
DATA
COLLECTION
AND
ANALYSIS INTERVIEWS
Case Study Statutory Minimum
Price
• 60% of sugarcane farmers are small and
medium scale agriculturalists
• Reasons for huge supplier base:
• Fragmented land holdings in India Opportunity cost of
• The government body regulations Cost of the cane
farming cane
• The government policy of partial control
on sugar distribution under two tiered
pricing system
Pressure faced by
• Levy route – sugar mills have to supply a fixed Inflationary trends of
government to ensure
quota of the production to Food Corporation agricultural
availability of sugar to
of India at prices set by individual state commodities
governments end customer
• The remaining sugar is sold through the free
sale route
• State Advised Prices – for the sugarcane Potential recovery of
supplied to mills within the state limits sugar from cane
Case Study (Continued)
• Cheeni Monitoring Process – doc format
• Information technology to be used to keep the track of the large volume of
information generated from the field
• Cane Field Staff – build relationship with farmers and their community, daily
operational task
• The need for Personal Digital Assistance (IT application) – to reduce the time loss
in capturing and retrieving the information to the farmers
Web Cane
Management System

Monitor and record


Access to information Availability of
cane growth Availability of cane
from Web CMS to pesticides and
information and field sets at nursery
farmer’s identity fertilizers stock
updates
CMS(Cane Management System) Objective
• To serve the farmers better and build Access to good quality seeds
a good relationship with them
Who are Cane Field Staffs?

How is it done?
• Local youth with graduation or Mechanized farm equipment
diploma in agriculture as discipline
• Additional training in information
technology Loans and advances

• Training in various cane cultivated


related issues Guide farmers on surface and
subsurface drip irrigation, crane
• Aware of preventive action and trash mulching, soil mapping and
curative action soil nutrition analysis
CMS (continued)
• Cane field staff visit the potential cane
1 farmers

• Request for soil test Post harvest system


2
• The weight of cane is
• Seed procurement depending on soil test
3 1 informed
• Sends labourers for planting
4 • Payment through online
2
• Pest eradication service, crop inspection
5
• Checking of farmers account
3
• Mechanized harvesting
6
Limitations and Implications
• Applicability of findings be higher in the case of developing countries
than in developed countries as the study was conducted in Indian
organizational environment. Mobile-based field
data capture
applications
Customer-facing
activities in service
sectors
SCOPE OF RESEARCH
EXPANSION interaction
Activities with
intermediaries in
distribution
channels
Identification of
suitable sponsors
and champions
THANK YOU

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