Scribd
Upload
108 views

EdTech GTM 2020

The document discusses AWS' 2020 education technology growth strategy for Asia Pacific and Japan. It outlines characteristics of key territories including types of education institutions and platforms used. It specifies requirements for partners and proposes a narrative around personalized learning and generative AI. It also details ecosystem solutions for different territories, including classroom tools, localized offerings through local learning management systems, and shared education events.

Uploaded by

Sam Harris
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
108 views

EdTech GTM 2020

The document discusses AWS' 2020 education technology growth strategy for Asia Pacific and Japan. It outlines characteristics of key territories including types of education institutions and platforms used. It specifies requirements for partners and proposes a narrative around personalized learning and generative AI. It also details ecosystem solutions for different territories, including classroom tools, localized offerings through local learning management systems, and shared education events.

Uploaded by

Sam Harris
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 7

AWS APJ EdTech GTM Approach

2020 Planning
Territory Characteristics

ASEAN ANZ Singapore India


• Low digital footprint • Deep acceptance of • Highly digitized, new • Tier 2 and Tier 3 Cities,
• LMS, Application, Technology into Edu markets need exploring fast deployment of Tech
Registration Platforms • Student Experience, • Tuition (Afterschool), • LMS, Future skills,
• International Schools, Modern Admin tools Administration tools Education Apps
Private Universities • K12 (Statewide), Higher • MOE, International • Private Universities,
Ed Schools Students
Partner Qualification
• Partners must sit inside of WWPS Territories
• Must have demonstrated sales hygiene
• > $500 of AWS revenue per customer onboarded
Solution Selling – Market Narrative
• Student Retention over S3 Durability, Personalised Learning over Generative AI
• As we go deeper into the Education vertical in APJ, we need to move away from the
technocratic language of AWS solutions and offerings towards a more Education, end-user
friendly language.
• A microsite and set of slides, quotes and case studies that demonstrate our ecosystem
strength and impact in solution sets.
Solution Selling – Territory Ecosystem

• Class Tech – tools that enable engaging, interactive lessons with efficient use of time.

• Suitable for AU, SG, NZ and IN markets

• State and Tertiary Education decision makers in School Departments and Classroom tools

• Run roundtables with decision makers with solution showcases and discussions
Solution Selling – Territory Ecosystem

• ASEAN & India Territory solution campaign – bringing OPM to all, localized offerings.

• Moodle, Local LMS players that can quickly onboard in-market.

• We provide marketing funds, event support and technical response.

• Shared Education immersion days

You might also like