Morgan Motors

Environmental Factors Analysis

SWOT analysis
PESTEL analysis
SMART Objectives
recommendations
Outline Biography
Executive Summary
Company Profile
Current Position
SWOT Analysis
PESTEL Analysis
SMART Objectives Recommendations
Environmental Factors
Influence
 Executive Summary
• The aim of this report is to present a
complete Environmental Factors
Influence over Morgan Motor
Company to the investor that is likely
going to put sources in the company
• The Reports includes a detailed SWOT
or TWOS analysis accompanied with
PESTLE analysis and finally with a set
of recommendations to achieve SMART
objectives.
 Company Profile &
Current Position
• Morgan Motor Company is a British based car manufacturing
company established in 1909 by Morgan Family.
• Initially Company was producing sports cars only
• Company has been recently sold to an Italian Investment
company called InvestIndustrail .
• At present company is a prominent car manufacturing industry
in United Kingdom and Europe.
• Manufacturing plant is situated at the Malvern connect,
Malvern, Worcestershire.
• Presently it sells Morgan cars around the world aside from in
South America.
• Morgan Family has still a little share in the company.
Environmental Factors Influence
• Environmental factors influences the
working performance and operations of a
company.
• Environmental Factors can not be changed
but can be controlled with proper
measures.
• Impact of Environmental factors over a
company is determined with SWOT
analysis and PESTLE analysis .
 SWOT Analysis
• SWOT analysis of a company include its strengths,
weaknesses, opportunities and threats.
• It is worth consideration for an investment company to
look into the SWOT factors of Morgan Motor while
putting sources in the company ; that how these factors
influence the development and growth of the company.
 SWOT Analysis of Morgan
Motors
1. Established in 1910 in this way is known well and has a legacy
Strengths connected to it.
2. It has been investigating more up to date showcases like the U.S.
and so on.
3. They have nearness in hustling also which has functioned
admirably for them.
4. All cars are of incredible quality.
5. Has united great plan and most recent innovation.
1. Still has neglected to think of an elective fuel controlled vehicle
which will coordinate its present cars
Weaknesses 2.Its intrigue is constrained to little gathering of auto aficionados
3. It's anything but a huge company consequently will experience
issues scaling up in future all inclusive
 SWOT Analysis
Threats Opportunities
• It has the risk of being taken • Morgan Motor Company is a
over by the bigger players, leading car manufactures and
which may end up useful for at present company is
the company too, yet will working and investing the
hamper its control and vision type of Plug-In electrical cars
• Different brands can get that is an enormous
forceful like Lamborghini has opportunity for the company
becomes with even its and an investor in the
Aventador, and afterward lesser company
individuals will try to claim a
Morgan • Take a gander at deciding and
creating the number which
• Individuals surrendering speed won't just be restrictive yet in
and execution for addition gainful.
environmentally inviting cars
can genuinely hamper the • They ought to take a gander
offers of these kinds of cars at developing markets too
 PESTLE Analyses of
Morgan Motor
• PESTLE Analyses help associations to examine environmental
factors like Political, Economic, Social, Technological,
Environmental, and Legal that influences the development
and growth of a company.
• PESTLE analysis provides great insights for the challenges in
working environment and development that a company faces.
An investor should look into the pervasive macro environment
rather than centered powers on Motor Company.
 Political factors
Political factors have a great influence over the growth and development of Morgan
Motors for its long , short and medium term profits. An investment firm can intently
looks into the following political factors impacting Morgan motors before investing in
Morgan Motor Company.
• Political dependability and importance of Goods and Services domains in the overall
economy of the country.
• Property insurance.
• Liberalization in United Kingdom.
• Bureaucracy influence in Industrial production.
• Trade Frameworks .
• Anti-trust laws identified with Industrial Goods and Services.
• Taxation - charge rates and motivating forces.
• Pricing guidelines – Are there any valuing administrative component for Industrials.
• Wage enactment - the lowest pay permitted by law and additional time.
• Product naming and different prerequisites in Industrial Goods and Services
 Economic Factors
Economic Factors are also worth consideration while investing In
Morgan Motor Company. Following factors are economic factors
influencing the company.
• Economic System Type.
• Exchange rates and security of host nation cash.
• Government intercession in the free market and related
Industrials.
• Budget Efficiency
• Economic progress rate and GDP of the country.
• Quality of infrastructure, like roads.
• Skill sets level of the labor in the country.
• Average income and salary of individuals in the country.
• Labor expenditures and profitability in the economy
• Rate of unemployment.
• Education level in the economy.
• Inflation rate
• Interest rates
Environmental & Legal Factors
Environmental Legal Factors
Environmental factors that an investing Legal factors that an investing firm
firm should consider while investing in should consider while investing in
Morgan Motor Morgan Motor

• Weather and Climate change.. • Anti-trust law in Industrial

• Air and water contamination Goods and Services.
guidelines in Industrial Goods • Consumer security and
and Services industry. web based business.
• Laws directing environment
contamination
• Discrimination law.
• Waste recycling in industrial • Health and wellbeing law.
domains . • Copyright,
• Endangered species. licenses/Intellectual
• General Attitudes toward and property law.
support for sustainable power • Laws regarding
source. employment.
Social & Technological Factors
Social Factors Technological Factors
that an investing firm should consider that an investing firm should consider
while investing in Morgan Motor while investing in Morgan Motor
• Demographics and expertise level
• Recent technological
of the populace.
advancements by Morgan
• Culture (gender roles, social
shows and so forth.) Motor contenders.
• Attitudes (wellbeing, • Technology's effect on item
environmental awareness, and so advertising.
forth.)
• Impact on cost structure in
• Entrepreneurial soul and more
extensive nature of the general Industrial Goods and
public. A few social orders Services industry.
empower business enterprise • Impact on esteem chain
while some don't.
structure in Industrials
• Social Hierarchy , pecking order
and power structure in the area.
general public. • Rate of technological
• Leisure interests dispersion.
 SMART Objectives
• SMART is an acronym that composes objectives. The
objectives can be for overseeing exhibitions, formative
purposes and even at times in close to home assessment. In
late time, numerous associations are utilizing SMART to set
objective and assess their exhibitions or the board
environment.

SMART Stands For

S For Specific
M For Measureable
A For Achievable
R For Realistic
T For Tangible
SMART Objectives
Recommendations
• To accomplish the guaranteed advantages and development,
Morgan Motor Company needs to set SMART objectives in the
short-, mid-and long haul. Company should likewise put time and
assets into building up an answer that is customized to both their
business and their clients, to guarantee development and
pertinence as client requests advance.
• Alongside other assessment speculations Morgan Motor Company
likewise utilizes SMART acronym to set its objectives and articles.
The company has just defined its objective of raising the
development and creation by 2020.
• Be that as it may, to arrive at the items the most prevalent vehicle
brand takes the measures by gathering date, evolving request,
individuals’ prerequisite to their preferred company, finding the
issues and shortcoming out and furthermore redesigning its creation
procedure. It generally regard to its clients just as workers who are
the existence blood of the company.
 References
1. Kotler, P., 2000. Marketing Management. 5th ed. New Delhi: Prentice hall of India

2. ‘AUTOMOBILE OUTLOOK' 2010, Automobile Week &Engine Technology, vol.

172, no. 5, pp. 18, Academic Search Complete, EBSCOho

3. ‘Hand-made cars and the industry development’, Automobile Week &Engine

Technology, vol. 185, no. 19, pp. 11, Academic Search Complete, EBSCOhost.

4. Morgan Motor Company. 2013. Morgan Motor Company. [ONLINE] Available at:

http://www.morgan-motor.co.uk. [Accessed 3 December 2019]

5. Case study Morgan Motor Company. 2013. Case study Morgan Motor Company.

[ONLINE] Available at: http://www.ukessays.com/essays/marketing/casestudy-

morgan-motor-company-marketing-essay.php. [Accessed 3 December , 2019].