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7 Eleven

This document provides an outline for a presentation on the marketing strategies of 7-Eleven. It includes sections on the background and introduction of 7-Eleven as an international convenience store chain. The marketing strategy, mission, vision, and marketing mix of 7-Eleven are described. Analyses of PESTLE, SWOT, and Porter's Five Forces for 7-Eleven are also presented. The document provides high-level overviews of these various aspects of 7-Eleven's business in preparation for the presentation.

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Adnan Shah
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540 views

7 Eleven

This document provides an outline for a presentation on the marketing strategies of 7-Eleven. It includes sections on the background and introduction of 7-Eleven as an international convenience store chain. The marketing strategy, mission, vision, and marketing mix of 7-Eleven are described. Analyses of PESTLE, SWOT, and Porter's Five Forces for 7-Eleven are also presented. The document provides high-level overviews of these various aspects of 7-Eleven's business in preparation for the presentation.

Uploaded by

Adnan Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presenation By

Mudasir Ali

Khuzaimah

Zain ul Abidin Shah

Zain Ul Abidin
OUTLINE
Background , Introduction

Marketing Strategy

Mission & Vision

Marketing Mix

PESTLE Analyses

SWOT Analyses

Porter Five Forces Analyses


Background
7-11 is part of an international chain of convenience stores.

7-Eleven, primarily operating as a franchise, is the world's largest operator,


franchisor, and licensor of convenience stores with more than 50,000 outlets.

Operating in Australia, Japan, Taiwan, Malaysia, Philippines, Singapore, South


Korea, Thailand, China, Hong Kong, Macau, Scandinavia, United States, Canada
and Mexico…
Introduction
Headquarter: Dallas, Texas.

Parent company: Seven & I Holdings Co.(Tokyo, Japan).

CEO: Joseph DePinto.

Revenue: $84.8 billion (Estimated-2009).

Employees: 45,000 (2010)

Website: 7-eleven.com/ 7andi.com/ sej.co.jp


Marketing Strategy
7-Eleven main target are adults and youth, We will also target the working people or
family whom have no time to go to supermarket to buy groceries. The busy people choose
7-Eleven because it is convenient to get anything they want and it’s easy to find anywhere

The placement strategy : Most of 7-Eleven stores all over the world are conveniently
located in office areas and are opened around the clock.

7-Eleven focuses on food products as their marketing strategy


Mission Vision
Be the first to
have great new
items
Our vision is
to be the
best retailer
Be the only
retailer to
Get the best
products in
of
carry certain
product
the category convenience
Marketing
Mix

Product Price

Place Promotion
Product & Services

Chilled temp Warm temp Room temp


Frozen items
items items items
• Box lunch, • Ice cream, • Canned food,
• Sandwiches, rice balls, Ice cube etc. Instant
sweets, milk fresh bread noodles etc
Fresh Food Off the shelf

Sandwich Salad Fruit Candy Snacks


Beverage Play

Big 7 Electronics Gaming


Gulp select
Prices

Products
with seven Public is
Prices are
eleven willing to
almost
logo have purchase it
same
slightly because if
high prices its quality
Place
Islamabad
Lahore
karachi
Promotion

Social
Bill boards TV Ads Brochure Newspapers
media
PESTLE
ANAYSIS
Exports

POLITICAL Incentives

Imports
Economic
liberalization

Growth

Interest
rates

Inflation
Control
of govt
Population
growth

Career
attitudes

Health
consciousness
Adaption

Availability
Health

Safety

Advertising
standards
This factor came to
forefront not along ago

Scarcity of
natural
resources

Ethical
practices
STRENGTHS

Geographical presence

Availability of Goods
SWOT Analysis
Open 7/11

7 eleven will be easily approached or


access by customer

Franchise System
Opportunities

Job opportunities
SWOT Analysis
Access to genuine products

Everything under one roof

Hygienic environment
Porter Five Forces

Competitor Industry

There are no competitor for us the pressure of competition is very low

Bargaining Power of Buyer

The bargaining power of consumer will be very low , Buyers will not be able
to switch to other convenience stores
Porter Five Forces

Bargaining Power of Seller

No Single supplier that monopolizes

Foreign Manufacturers

Business partners
Porter Five Forces

Potential new
entrants

New entrant threat is very low. The cost of opening convenience store is
high.

Foreign general merchandizer and distributor


Porter Five Analysis

Substitute Product & services

The competition of alternative products :

Home Shopping network (T.V)

Electronic Shopping (Internet)

Door To Door sales


Thanks you

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