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Functions of Public Relations

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Rahul Prasad
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23 views

Functions of Public Relations

Uploaded by

Rahul Prasad
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Public Relation

“Public Relations is the deliberate, planned and sustained effort to


establish and maintain mutual understanding between on organization
and its publics.”-Institute of Public Relations, USA

Functions Of Public Relations


*Public Relations establishes the relationship among the two
groups(organisation and public).

*Art of developing reciprocal understanding and goodwill.


*It analyses the public perception & attitude, identifies the
organisation policy with public interest and then executes the
programmes for communication with the public.
Publics of Public Relation:
Employees,Suppliers,Intermediaries,Government,Financial
community,Local communities/pressure group, The media
Tools of PR:
Press Releases,Education & Training,Exibition & Trade show,
Lobbying, In-house journal etc
Characteristics of PR
1.Relatively Low cost
2.Can be targeted
3.Credibility
4.Relatively uncontrollable
5.Saturation of Effort.
Public Relation
Content
•Introduction
•History
•Components
•Work Areas
•Methods
•Personal Attributes

Introduction
Public Relation is a management function that involves
monitoring and evaluating public attitudes and
maintaining mutual relations and understanding
between an organization and its public. Public could
include shareholders, government, consumers,
employees and the media. It is the act of getting along
with people we constantly come in touch with. PROs
ensure internal cohesion in the company.
Components
•Counseling
•Research
•Media Relations
•Employee/Member Relations
•Community Relations
•Public Affairs
•Government Affairs
•Financial Relations
Work Areas
•Corporations
•Non-Profit Organizations
•Entertainment
•Sports
•Travel
•Government
•Defense
•Education
•International public relations
Methods
•Publics targeting
•Lobby groups
•Direct Communication
•Meet and Greet
•Publicity events\Publicity stunts
•Talk show
•Blogs
•Speeches to constituent groups ;

• receptions; seminars, and other events.


• Personal Attributes

•Ability with words


•Analytical skill
•Creative ability
•Ability to make good presentations
•First-class organizing ability
•Good judgment
•Objectivity
•Flexibility and the willingness to work long hours
Thank You.
Public Relations,
Publicity & Propaganda
Public Relations…..defined as……
• ´Public Relations is the deliberate, planned and
sustained effort to establish and maintain mutual
understanding between an organization and its
publics.´-Institute of Public Relations, USA

• Public Relations is establishing the relationship


among the two groups (organization and public).

• Art or Science of developing reciprocal


understanding and goodwill.
• It analyses the public perception & attitude,
identifies the organization policy with public interest and then executes the
programmes for communication with the public.
Origin of Public Relations
• Thomas Jefferson (1807) used the phrase
"Public relations" in the place of "State of
thought" while writing his seventh address to
the US Congress.

• In India, Great Indian Peninsular Railway


Company Limited (GIP Railways) carried on
publicity in Public Relations campaign in
England for promote tourism toIndia through
mass media and pamphlets.
• During the time of First World War a central
publicity board was set up at Bombay (now
Mumbai) for disseminating war news to the public
and press.
• After Second World War the Public Relations
activity gained importance both privates as well
as Government started Public Relations
campaigns.
Publics ofCompany :
• A public is any group that has an actual or
potential interest in or impact on a company’s
ability to achieve its objectives.
• The Public of a company are-
employees, suppliers, intermediaries, government,
financial community, local communities/pressure
group, the media
Functions of Public Relation
• Press release-presenting news & information of the
organization in the most positive light.

• Product publicity-sponsoring efforts to publicize


specific products.

• Corporate communication-promoting
understanding of the organization through internal
and external communications.

• Lobbying-dealing with government officials to


promote or defeat legislation and regulations.

• Counseling-advising management about public


issues, and company position and image during
good times and bad.
Publicity or Marketing PR
• Marketing of public relation was earlier known as
publicity´.
• Publicity- the task of securing editorial space -as
opposed to paid space- in print and broadcast
media to promote or hype´ a product, service,
idea, place, person or organization.
Publicity……
• Now companies are turning to MPR to support
corporate or product promotion and image making.

• MPR goes beyond simple publicity and plays important role in -

• launching new products


• repositioning matureproducts

• building interest in product

• influencingspecific target groups

• building favorable corporate image


Major tools in MPR
Publications
Sponsorships
Events
News
Speeches
Public services activities
Identity media.
Propaganda ………
• Is the dissemination of information aimed at influencing the
opinions or behaviors of people. Or
• Propaganda is a subset of rhetoric, in which the speaker or
writer attempts to manipulate the audience with emotions or
fallacious reasoning.
• Propaganda is the manipulation of ideas, images, and
symbols to persuade a large group of people to think a certain
way.
• The goal of propaganda is to prevent people from
questioning the message or from thinking critically outside
the parameters of the message so that the message is
considered an unchallengeable truth.

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