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Itc Sop No 5 Abs

ITC Limited is an Indian conglomerate established in 1910 with diversified businesses including FMCG, hotels, paperboards, packaging, and agriculture. It has a revenue of over 52035 crores and is a constituent of BSE Sensex and Nifty indices. ITC's product portfolio spans cigarettes, processed foods, personal care, stationery, and hotels. Major cigarette brands include Gold Flake and Classic. Processed food brands include Aashirvaad, Sunfeast, and Bingo. Personal care brands include Vivel, Fiama, and Engage. Competitors in FMCG include HUL, P&G, Nestle, and Godrej. Strengths include strong brand image while weaknesses

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Mohammed Raees
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139 views

Itc Sop No 5 Abs

ITC Limited is an Indian conglomerate established in 1910 with diversified businesses including FMCG, hotels, paperboards, packaging, and agriculture. It has a revenue of over 52035 crores and is a constituent of BSE Sensex and Nifty indices. ITC's product portfolio spans cigarettes, processed foods, personal care, stationery, and hotels. Major cigarette brands include Gold Flake and Classic. Processed food brands include Aashirvaad, Sunfeast, and Bingo. Personal care brands include Vivel, Fiama, and Engage. Competitors in FMCG include HUL, P&G, Nestle, and Godrej. Strengths include strong brand image while weaknesses

Uploaded by

Mohammed Raees
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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ITC LIMITED

PRESENTATION BY

GAJOL ANNA JOHN


HEMANTH BABU
GAYATRI P
GOWRY KRISHNA
MOHAMMED RAEES V A
MANOJ M GOVIND
HARIKUTTAN M N
PARVATHY
INDEX
•HISTORY
•PROFILE
•PRODUCTS
•PRODUCT LINE
•PRODUCT MIX
•COMPETITORS
•SWOT OF THE COMPANY
HISTORY OF ITC
•Established in 1910, ITC Limited is a diversified conglomerate with
businesses spanning Fast Moving Consumer Goods comprising Foods,
Personal Care, Cigarettes and Cigars, Branded Apparel, Education &
Stationery Products, Incense Sticks and Safety Matches; Hotels,
Paperboards and Packaging, Agri Business and Information Technology.

•The Company was incorporated on August 24, 1910 under the name
Imperial Tobacco Company of India Limited.

•As the Company's ownership progressively Indianised, the name of the


Company was changed to India Tobacco Company Limited in 1970 and
then to I.T.C. Limited in 1974. In recognition of the ITC's multi-business
portfolio encompassing a wide range of businesses, the full stops in the
Company's name were removed effective September 18, 2001.
Contd..
•The Company now stands rechristened 'ITC Limited,' where 'ITC' is today
no longer an acronym or an initialised form.

•Though the first six decades of the Company's existence were primarily
devoted to the growth and consolidation of the Cigarettes and Leaf
Tobacco businesses, ITC's Packaging & Printing Business was set up in
1925 as a strategic backward integration for ITC's Cigarettes business. It is
today India's most sophisticated packaging house.

• In 1975, the Company launched its Hotels business with the acquisition of
a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel
Chola' (now renamed My Fortune, Chennai)
PROFILE
 It is head quartered in kolkata.
 Its diversified business includes five segments;
 FMCG
 Hotels
 Paperboards
 Paper and packing
 Agricultural business
 It is the Indian conglomerate company
Contd...
 Its revenue is about 52035crore(2019)

 Traded as : BSE;500875

NSE;ITC

BSE SENSEX constituent

CNX Nifty Constituent


PRODUCTS AND BRANDS OF ITC
LIMITED
 Cigarettes- Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy
Cut, Scissors, Capstan, Berkeley, Bristol and Flake.

 Processed Foods - Kitchens of India, Aashirvaad, Sunfeast, Mint - O,


Candyman, and Bingo.

 Lifestyle Retailing - Wills Lifestyle, John Players, and Miss Players.

 Personal care- Essenza Di Wills, Fiama Di Wills, Vivel Di Wills,


Vivel, and Superia

 Greeting, Gifting, and Stationary - Paper Kraft, Classmate, and


Expressions
PRODUCT LINE

ITC's Personal Care portfolio under the 'Essenza Di Wills',


'Fiama', 'Vivel', 'Engage', 'Savlon', 'Charmis', 'Shower to Shower'
and 'Superia' brands has received encouraging consumer
response and is being progressively extended nationally
PRODUCT MIX
COMPETITORS
ITC Competitors in FMCG segment;

1) HUL

2) P&G

3) Nestle

4) Godrej Consumer Products

5) Godfrey Philips India Ltd.

6) Colgate

7) Coca-Cola
Contd...

 In Hotel segment
 Sarovar Hotels, Lemon Tree,
Claridges Hotels, Itc Hotels, Luxury Holiday
Collections, Kukreja Group Of Hotels,
Keys Hotels, Ginger Hotels, Quo Vadis Travel
and Luxury India Holidays.
SWOT ANALYSIS OF ITC
 STRENGTH
a) THE MAINSTRENGTH OF THE COMPANY IS BRAND IMAGE.
b) GOLD FLAKE IS THE LARGEST SELLING TOBACCO BRAND IN INDIA.HUGE
REVENUE IS GENERATED FROM IT.
 WEAKNESS
a) LOW POPULARITY OF MOST OF ITS PRODUCTS.
b) AFTER THE BAN OF ADVERTISEMENT IS NOT ABLE TO PROMOTE THEIR
NEW PRODUCT.
 OPPURTUNITTIES
a) ITC should tap on the increasing purchasing power and improving the
lifestyle of customers in India
b) ITC should utilise its distribution channel in Personal Hygiene and Food
Processing Industry
CONTD.
 THREATS
a) Strict Regulations and Increasing Taxation in Cigarette Business
b) Intensifying Competition in FMCG businesses.
THANK YOU

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